Ramsha Khalid
Lahore
Summary
Fashion Marketing student with a track record of driving brand growth through innovative marketing campaigns, digital strategies, and consumer research. Proven success in increasing brand visibility, engaging target audiences, and optimizing retail merchandising efforts. Skilled in managing multi-channel campaigns, from concept to execution, with a deep understanding of fashion trends and consumer behavior. Ready to contribute expertise in brand strategy, visual merchandising, and e-commerce to dynamic fashion brands.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Marketing Strategy Consultant (Freelance)
REMOTE
LAHORE
06.2022 - 10.2024
- Developed marketing strategies to increase brand awareness and customer loyalty.
- Designed promotional materials such as brochures, flyers, and posters.
Digital Marketing & E-commerce Intern
INSIDER MAGAZINE
LAHORE
08.2023 - 10.2023
- Developed and implemented a comprehensive marketing plan to drive online sales.
- Created content for website, email campaigns, and social media posts to promote products.
- Assisted in the design of product packaging and labeling.
HSY Mentorship Program Participant
HSY
Lahore
05.2021 - 07.2021
- Developed and implemented a comprehensive mentorship program for gifted students.
- Coordinated with teachers and administrators to identify students in need of additional support.
- Created individualized learning plans tailored to each student's needs and interests.
Education
BACHELOR OF DESIGN - Fashion Marketing And Merchandising
PAKISTAN INSTITUTE OF FASHION AND DESIGN
06-2024
High School Diploma -
DPS
01-2016
Skills
- Creative problem-solving
- Market research
- Social media management
- Data analysis
- Project management
- Team management
- Ability to meet project deadlines
- Solid communication abilities
- Sound knowledge of the fashion industry
- Proficiency in Photoshop, Illustrator, Microsoft Excel, Microsoft Word, Microsoft PowerPoint, and social media strategy
- Communication
- Time management
- Creative Direction
- Product positioning
- Competitor Analysis
- Data Analytics
- Content Strategy
- Marketing automation
- Consumer Behavior Analysis
- Segmentation analysis
- Marketing Analysis
Languages
Urdu
First Language
English
Advanced (C1)
C1
Certification
- HSY MENTORSHIP CERTIFICATE
- DIGITAL MARKETING PROGRAM CERTIFICATES
Timeline
Digital Marketing & E-commerce Intern
INSIDER MAGAZINE
08.2023 - 10.2023
Marketing Strategy Consultant (Freelance)
REMOTE
06.2022 - 10.2024
HSY Mentorship Program Participant
HSY
05.2021 - 07.2021
BACHELOR OF DESIGN - Fashion Marketing And Merchandising
PAKISTAN INSTITUTE OF FASHION AND DESIGN
High School Diploma -
DPS
Similar Profiles
PRATHMESH TRIPATHIPRATHMESH TRIPATHI
Tutor at RemoteTutor at Remote
Apsara Khatri KarkiApsara Khatri Karki
Freelance Content Writer at RemoteFreelance Content Writer at Remote
RAE LIEBENSTEINRAE LIEBENSTEIN
Senior Account Executive at RemoteSenior Account Executive at Remote