RAMLAH SERAJ

• As a Digital Marketing Specialist, executed data-driven strategies to boost online presence and customer acquisition
• Leading content and design teams, optimizing campaigns that increased engagement by 25% and reduced cost per acquisition by 22%
• Managing content with a focus on SEO, SEM, and SMM, enhancing website traffic and search engine performance
• Directed a website revamp project, improving user experience and organic traffic through SEO best practices
• Utilizing analytics, measuring campaign effectiveness, provided regular KPI reports, and made data-backed recommendations
• Collaborating with cross-functional teams to ensure cohesive marketing efforts and align strategies across the organization.
• Created detailed project plans outlining goals, timelines, resources, and budgets to ensure alignment with company objectives.
• Implemented process improvements that led to reduced turnaround times for critical tasks without compromising quality.

• Established and nurtured robust connections with key clients, achieving 90% satisfaction rating
• Developed and executed innovative initiatives to engage customers, resulting in 25% increase in customer engagement
• By analyzing market trends and generating leads, identified new business opportunities, leading to 30% increase in new business and 20% increase in existing business
• Worked on creative campaigns for clients, coordinating with creative, design, production, and media teams to ensure successful project delivery by providing clear vision, timeline, and expectations
• Mentored junior staff members for skill development and career progression within the organization.
• Balanced competing priorities efficiently while maintaining focus on critical tasks requiring immediate attention.

Clients: Mobilink Microfinance Bank, Eighteen, and Attock Petroleum

• Responsible for planning and buying for Jazz OOH media, producing innovative, data-driven campaigns while meeting tough KPIs
• Established clear communication channels between clients and internal teams, ensuring seamless project execution.
• Deciphered Jazz Media Brief and assigned responsibilities to respective teams for optimal media planning, buying, and innovation
• Evaluated, planned, and successfully executed Jazz 25th Anniversary and Esra Bilgic - Pakistan's No.1 Network thematic campaigns
• Additionally, executed and installed Pakistan's first-ever 60ft long slide powered by Jazz at Packages Mall, Lahore
• Maintained CRM system functions and enhancements for reporting, analysis, and vendor management
• Negotiated contract terms with clients, securing favorable agreements for both parties.

• Conducted donor landscape studies, tracked opportunities, and wrote proposals for funding
• Through innovative strategies, attracted donor support, growing the organization's portfolio sustainably
• Achieved success in bringing on board school support and over 100 prospective donors within six months through various engagement programs and alliances, consistently surpassing targets
• Cultivated long-lasting relationships with local businesses and nonprofits, expanding networking opportunities and resource sharing options
• Coordinated volunteer efforts, streamlining processes for efficiency and maximizing impact on communities served
• Enhanced community engagement by developing and executing strategic outreach initiatives

• Built marketing programs to support specific marketing objectives across various channels and segments, aligning with overall strategic marketing plan
• Managed content creation and maintenance of website, including review and tracking of analytics
• Developed and created all marketing materials such as brochures, web pages, and other collateral to ensure brand identity alignment
• Additionally, oversaw coordination of movie premieres, which contributed to enhancing brand visibility and engagement within target audience
• Increased brand awareness by developing and implementing strategic marketing campaigns.
• Oversaw preparation of marketing copy, images, videos, emails, and other collateral.

• Developed written content for external communications, encompassing email newsletters, fundraising appeals, website updates, social media posts, event materials, fact sheets, and impact reports from the field
• Coordinated with regional communications and program teams, beneficiaries, partners, and board members across all regional offices while managing the communications calendar
• Producing, reviewing, and editing various external communications materials, collaborating with leadership on budgets, events, and partnerships
• Track performance of communications campaigns and outreach efforts to understand successful messaging and refine future content
• Collaborated with graphic designers to create visually appealing and appropriate collateral.
• Achieved departmental goals by developing and executing strategic plans and performance metrics
• Developed a strong company culture focused on employee engagement, collaboration, and continuous learning opportunities
• Managed administrative logistics of events planning, event booking, and event promotions