Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic
Raja Tashfeen Tariq

Raja Tashfeen Tariq

Rawalpindi

Summary

I'm rendering my services as a senior ASO Executive for the last 4 years. I'm doing ASO for Google play store and iOS as well. I have good enough practice, experience, and knowledge that can bring organic growth in your business in terms of the increased number of organic downloads from the search and explore section + increased number of subscriptions + increased numbers of in-app purchases. I use Sensor tower, App Tweak, App Annie, mobile action tools etc. for the analysis of the following things:
1 App Analysis
2 Keyword analysis
3 Competitor Analysis
4 Optimization Analysis
5 Graphics Analysis
After analyzing all the above-mentioned things, I use to make a plan to Optimize the high priority keywords.
Adding specific terms to rank against the big competitors
Maintain the positions in the top 5 against the main keywords. Adding common terms in the long description to get an appearance in similar apps of other big apps.
Run multiple experiments to test the best conversion rate.
Localize the app in the big markets ie US, UK, France, Germany, Italy, Brazil, Russia, Japan, China, South Korea. (I can translate the app in all these languages)

To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Sr. User Acquisition ASO Marketing

The KNIGHTS PVT LTD
07.2021 - Current

User Acquisition ASO Marketing Executive -Publisher Console, Campaigns Promotion, Store analysis | Social Media Campaigns

After analyzing all the above-mentioned things, I use to make a plan to Optimize the high priority keywords

Adding specific terms to rank against the big competitors
Maintain the positions in the top 5 against the main keywords

Localize the app in the big markets ie US, UK, France, Germany, Italy, Brazil, Russia, Japan, China, South Korea. (I can translate the app in all these languages)
I use Sensor tower, App Tweak, App Annie, mobile action and Ahrefs for the analysis of the following things

App Analysis

Keyword analysis

Competitor Analysis

Optimization Analysis

Graphics Analysis

ASO & AB Testing

Kaizen Internet
02.2022 - 05.2022
  • Adaptable and proficient in learning new concepts quickly and efficiently.
  • Demonstrated creativity and resourcefulness through the development of innovative solutions.
  • Successfully operated heavy equipment such as forklifts.
  • Proved successful working within tight deadlines and a fast-paced environment.
  • Developed strong communication and organizational skills through working on group projects

ASO (Expert Apps Store Optimization)

Lads Technologies
01.2021 - 06.2021
  • Do keyword research & Identify powerful keywords to drive the most valuable traffic
  • Analyzing keywords and ASO techniques used by competitors
    Compiling and presenting ASO guidelines with updated knowledge of Google Search Algorithms.
  • Identifying ASO KPIs and completing work as needed to improve overall search performance.
  • Strategize and implement strong link building and keyword targeting techniques
  • Proactively work for maximum web visibility and keyword ranking
  • Gained extensive knowledge in data entry, analysis and reporting.
  • Gained strong leadership skills by managing projects from start to finish.
  • Ran errands and provided general office support in a professional environment.
  • Adaptable and proficient in learning new concepts quickly and efficiently.

Apps Store Optimization

THE IT ZON
01.2020 - 12.2020
  • Social Media Optimization (SMO) · Marketing Strategy
  • Strengthened communication skills through regular interactions with others.
  • Exercised leadership capabilities by successfully motivating and inspiring others.
  • Developed strong organizational and communication skills through coursework and volunteer activities.
  • Proven ability to develop and implement creative solutions to complex problems.
  • Self-motivated, with a strong sense of personal responsibility.
  • Successfully operated heavy equipment such as forklifts.

Apps Store Optimization (ASO)

Freelancing
03.2019 - 01.2020
  • Adaptable and proficient in learning new concepts quickly and efficiently.
  • Used critical thinking to break down problems, evaluate solutions and make decisions.
  • Self-motivated, with a strong sense of personal responsibility.
  • Developed strong communication and organizational skills through working on group projects.

Education

Bachelor of Commerce(B.COM) - Commerce

Allama Iqbal Open University, Islamabad Pakistan
Islamabad

Skills

  • Knowledge of keywords and how to research and select the best ones for your app
  • Understanding of algorithms used by app stores to rank apps
  • Experience with A/B testing, and the ability to analyze and interpret data
  • Strong writing skills, in order to craft compelling app descriptions and titles
  • Familiarity with app store guidelines and best practices
  • Adept at using tools such as the App Store Connect and Google Play Console
  • Strong creative thinking and problem-solving abilities
  • Understanding of the competitive landscape in the app stores
  • Strong attention to detail and ability to work independently
  • Strong communication and collaboration skills, as ASO often involves working with cross-functional teams Additionally, an ASO expert should be up-to-date with the latest trends and developments in the mobile app industry, and be able to adapt to changes in the app store algorithms and guidelines
  • Excellent reasoning skills

Certification

  • Certified Google Ads Display From Google Ads - Jan 2022
  • Certified IAB Digital Marketing & Media Foundation From Google Digital Garage - March 2021
  • Certified Computer information technology , Information technologies institute - Jan 2020

Languages

Urdu, English
Native language
Urdu
Proficient
C2
English
Upper intermediate
B2

Timeline

ASO & AB Testing

Kaizen Internet
02.2022 - 05.2022

Sr. User Acquisition ASO Marketing

The KNIGHTS PVT LTD
07.2021 - Current

ASO (Expert Apps Store Optimization)

Lads Technologies
01.2021 - 06.2021

Apps Store Optimization

THE IT ZON
01.2020 - 12.2020

Apps Store Optimization (ASO)

Freelancing
03.2019 - 01.2020

Bachelor of Commerce(B.COM) - Commerce

Allama Iqbal Open University, Islamabad Pakistan
Raja Tashfeen Tariq