Raja Shahzeb
Digital Media Strategist | PPC Specialist
London
Summary
Digital media specialist with 2 years of experience driving lead generation and enhancing brand image to generate revenue. High energy individual; can manage multiple, concurrent projects supporting needs of the brand and culture.
Overview
2
2
years of professional experience
4
4
years of post-secondary education
4
4
Certifications
Work History
Digital Campaign Manager
Adshare Ltd
Berkshire
09.2021 - Current
- Spearhead Media buying planning & strategies to boost brand awareness and lead generation.
- Achieved 600% ROAS for Clients on Google Ads with scaling techniques.
- Track and capitalize on emerging industry trends to boost campaign performance.
- Monitor return on investment of online and social media marketing efforts.
- Provide weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
Digital Marketing Manager
Vintega Solutions Ltd
Remote
03.2021 - 09.2021
- Worked with the marketing team to create and launch new campaigns, resulting in a 25% increase in conversion rate.
- Analyzed and reported social media and online marketing campaign results.
- Managed PPC account budgets while ensuring that they remained within budget guidelines
- Collaborated with SEO team to ensure that landing pages were optimized for conversions
- Managed team engaged in ongoing product optimization, account management and ad placement.
Digital Marketing Intern
Growth Reptile
Remote
12.2020 - 03.2021
- Assisted marketing coordinators and graphic designers with website copywriting and proofing.
- Created engaging content for Pinterest, Facebook and Instagram.
- Prepared weekly updates and reports to track growth and success rates of marketing campaigns.
- Collaborated with team members to help expand marketing channels.
- Maintained editorial calendar to keep content timely, relevant and engaging.
Education
BBA - Marketing
Bahria University Islamabad
Islamabad 01.2017 - 01.2021
Skills
Search Engine Marketing
Google Ads
Google Analytics
Keyword optimization
Analytical and Critical Thinking
Google Suite
Attention to Detail
Facebook Ads
Certification
Fundamentals Of Digital Marketing By Google
Timeline
Digital Campaign Manager
Adshare Ltd
09.2021 - Current
Digital Marketing Manager
Vintega Solutions Ltd
03.2021 - 09.2021
Google Analytics Individual Qualification
02-2021
Google Display Advertising Certification
01-2021
Digital Marketing Intern
Growth Reptile
12.2020 - 03.2021
Google Display Advertising Certification
12-2020
Fundamentals Of Digital Marketing By Google
11-2020
BBA - Marketing
Bahria University Islamabad
01.2017 - 01.2021