Raja Shahzeb
Digital Media Strategist | PPC Specialist
London
Summary
Digital media specialist with 2 years of experience driving lead generation and enhancing brand image to generate revenue. High energy individual; can manage multiple, concurrent projects supporting needs of the brand and culture.
Overview
2
2
years of professional experience
4
4
years of post-secondary education
4
4
Certifications
Work History
Digital Campaign Manager
Adshare Ltd
Berkshire
09.2021 - Current
- Spearhead Media buying planning & strategies to boost brand awareness and lead generation.
- Achieved 600% ROAS for Clients on Google Ads with scaling techniques.
- Track and capitalize on emerging industry trends to boost campaign performance.
- Monitor return on investment of online and social media marketing efforts.
- Provide weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
Digital Marketing Manager
Vintega Solutions Ltd
Remote
03.2021 - 09.2021
- Worked with the marketing team to create and launch new campaigns, resulting in a 25% increase in conversion rate.
- Analyzed and reported social media and online marketing campaign results.
- Managed PPC account budgets while ensuring that they remained within budget guidelines
- Collaborated with SEO team to ensure that landing pages were optimized for conversions
- Managed team engaged in ongoing product optimization, account management and ad placement.
Digital Marketing Intern
Growth Reptile
Remote
12.2020 - 03.2021
- Assisted marketing coordinators and graphic designers with website copywriting and proofing.
- Created engaging content for Pinterest, Facebook and Instagram.
- Prepared weekly updates and reports to track growth and success rates of marketing campaigns.
- Collaborated with team members to help expand marketing channels.
- Maintained editorial calendar to keep content timely, relevant and engaging.
Education
BBA - Marketing
Bahria University Islamabad
Islamabad 01.2017 - 01.2021
Skills
Search Engine Marketing
Certification
Fundamentals Of Digital Marketing By Google
Timeline
Digital Campaign Manager
Adshare Ltd
09.2021 - Current
Digital Marketing Manager
Vintega Solutions Ltd
03.2021 - 09.2021
Google Analytics Individual Qualification
02-2021
Google Display Advertising Certification
01-2021
Digital Marketing Intern
Growth Reptile
12.2020 - 03.2021
Google Display Advertising Certification
12-2020
Fundamentals Of Digital Marketing By Google
11-2020
BBA - Marketing
Bahria University Islamabad
01.2017 - 01.2021
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