RAFAQAT ALI
Eva Foods (Pvt) Ltd.
Lahore
3
Languages
15
years of professional experience
Experienced in sales, distribution, operations management, reporting, analysis, post-sales support, team leadership, customer service, and knowledge of working on ERP/MS Excel (Pivot Tables, VLOOKUP, and HLOOKUP). A results-driven track record of optimizing operations to enhance efficiency and reduce costs. Skilled in attention to detail, leading cross-functional collaboration, analyzing data, detail-oriented and driving strategic initiatives. Fluent in English, Urdu, and Turkish conversationally.
Work History
Sales Coordinator Central
2 Years 3 Months- Implemented sales strategies across the sales channels of 100+ regional customers, including IMT, LMT, GT, HORECA, and Institutional Sales, aligning execution with business priorities while maintaining strong attention to detail.
- Improved sales execution by 10%–20% through primary and secondary sales performance analysis with dashboard development, and data-driven identification of execution gaps.
- Analyzed distributor ROI and partnership costs using percentage-based margin reports; identified a 4% cost variance against company standard guidelines.
- Managed distributor claims within strictly enforcing a 7-day turnaround window through precise documentation review, stakeholder alignment, and zero-error record maintenance.
- Supported sales forecasting report through dashboard-based analysis, maintaining 45-day inventory while evaluating seasonal demand and sales trends.
- Coordinated cross-functional operations across 5 core corporate departments (Sales, Supply Chain, Finance, HR, and Distribution) to proactively resolve 15+ operational bottlenecks monthly.
Assist. Manager Sales and Distribution
2 Years 6 Months- Led a team of 105 sales representatives, achieving a remarkable 95% customer satisfaction rate and consistently exceeding monthly quotas.
- Implemented distribution KPIs and strategies across all 78 distributors swiftly resolved every complaint within 2 to 3 days.
- Optimized sales processes, reducing administrative tasks by 30% and enabling the sales team to prioritize client engagement and deal closures.
- Actively support a dynamic team of over 100 outside sales representatives, skillfully managing a high volume of 75 emails and 25 phone calls daily during the rapid company expansion.
- Cultivated robust communication channels with 78 distributors, ensuring the prompt resolution of inquiries concerning bonuses, claims, and other matters.
- Proactively forecast monthly unit demand for all 78 distributors, including seasonal product demand, and generated comprehensive reports on a zone-wise, product-wise, and month-wise basis.
Senior Customer Service Representative
2 Years 9 Months- Proficient in utilizing marketing analytics tools such as Google Analytics, KEAP, MAILCHIMP, and lead pages, consistently delivering 100% results.
- Increased team size from four to 22 employees after launching another digital marketing campaign in six months.
- Made robust conditional email campaigns, leveraging customer interactions with the platform to enhance retention by 23%.
- Responding to 30–50 comments increased brand recognition and engagement.
Sales Coordinator
10 Months- Ensuring KPIs of all 60 distributors, invoicing, acknowledgment letters, authority letters, bonuses, and claims.
- Assisting a team of 80 sales representatives with ordering, including preparing sales material for the meeting.
- Build strong relations with the manager, distribution, accounts departments, and sales team to optimize operational activity by 10–15 percent.
- Build a report that ensures all distributors have 45 days of inventory in stock according to seasonal product trends.
- Generate comprehensive sales reports for 11 zones, showcasing distributor-wise, product-wise, and unit-wise sales, along with their corresponding values. These reports will provide valuable insights to the management, enabling them to make informed decisions and take necessary actions to boost sales, increase revenue, and drive business growth.
IT Technician
1 Year 5 Months- Install CCTV cameras at 30+ different sites.
- Enhance 5% of sales of IT accessories through quality customer dealing.
- Trained staff on basic troubleshooting, system use, and security best practices.
Education
Master of Science - Computer Science
Bachelor of Science - Computer Science
Skills
Sales coordination.
Sales dashboards
Demand forecasting.
Data analysis
Distribution & Channel Management.
Client Relationship Management
Languages
English: speak, read, and write fluently.
Urdu: speak, read, and write fluently.
Turkish: conversational proficient.
Timeline
Sales Coordinator Central
Eva Foods (Pvt) Ltd.
07.2024 - CurrentRead More
Assist. Manager Sales and Distribution
Superior Wellness (Pvt) Ltd.
11.2020 - 05.2023Read More
Senior Customer Service Representative
TRANSDATA INTERNATIONAL
02.2017 - 11.2019Read More
Sales Coordinator
Superior Wellness (Pvt) Ltd.
10.2014 - 08.2015Read More
IT Technician
New Flash Computers
05.2011 - 10.2012Read More
University of South Asia
Master of Science from Computer Science
Read More
ISLAMIA University
Bachelor of Science from Computer Science
Read More