RABIA KANWAL
Lahore
Summary
Successful marketing leader with proven accomplishments in driving growth and increasing profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives.
Overview
11
11
years of professional experience
Work History
Assistant Brand Manager - Foods
PepsiCola International Pvt. Ltd.
10.2023 - Current
- Company Overview: (Pakistan)
- Collaborate with internal stakeholders and agencies to execute the brand plans and ensure tracking of KPIs, in partnership with PC and NPC Brand Manager & Marketing Manager
- Liaise across key functions such as sales, packaging, R&D, supply chain, and other teams to drive brand deliverables
- Evaluate competition, industry and market trends on a monthly basis
- Work on analytical reports on brand health performance, sales, and all marketing projects
- Analyze the ROI of marketing campaigns and efforts, creating reports and providing recommendations to improve
- Support on day-to-day brand marketing tasks and ad hoc request
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
Assistant Manager Trade Marketing
PepsiCola International Pvt. Ltd.
04.2023 - 09.2023
- Company Overview: (Pakistan)
- Collaborated with sales teams to support product visibility and shelf placement
- Contributed to designing displays and trade tools aimed at attracting customer attention
- Assisted in planning and executing in-store promotions to boost product sales
- Monitored competitor activities and market trends to inform marketing strategies
- Analyzed sales data and campaign results to provide insights for improvement
- Coordinated with marketing and sales teams to support smooth campaign execution
- Supported product launches by helping create trade marketing plans tailored for various channels
Assistant Manager – Imports
PepsiCola International Pvt. Ltd.
03.2021 - 03.2023
- Company Overview: (Pakistan)
- Supported the team to meet the Annual Operating Plan (AOP) for the Import business and contributed to achieving revenue targets
- Assisted in leading negotiations related to pricing, packaging, and supply chain processes with suppliers
- Helped ensure channel-wise profitability by balancing distributor and retailer margins while delivering value to consumers
- Collaborated with the finance team to drive product profitability initiatives
- Participated in developing plans to support retailers through promotional activities and merchandising solutions
- Worked closely with cross-functional departments to facilitate smooth project execution
- Supported compliance efforts to ensure all import products met regulatory policies
Executive Assistant
PepsiCola International Pvt. Ltd.
11.2014 - 02.2021
- Company Overview: (Pakistan)
- Lead travel arrangements (Travel Packs, Hotel, Visa, Tickets, Pick & Drop) before start of the trip
- Monitored the travel & expense budget within limits and timely processing of medical and T&E expense as per policies.
- Coordinated meetings (events, conferences, trainings, interviews, etc.) and arranging logistics for that.
- Collaborated with cross functional managers and departmental assistants to follow up on Franchise, Corporate Affairs and Legal related matters.
- Maintained the Calendar of the Franchise Director and Leave record of the entire team
- Maintained all Franchise, Legal and Corporate Affairs documents in the existing filing system
- Coordination with the creative & research agencies in successful completion of given assignments
- Maintained data of contracts and records
- Seamless onboarding of new joiners
- Litigation update of all the ongoing cases
Education
Master of Human Resource Management (MHRM) -
University of The Punjab
01.2018
Skills
- Strategic competitor assessment
- Creative campaign development
- Customer behavior insights
- Category development expertise
- Comprehensive campaign management
Hobbies and Interests
Photography, Travelling, Music
Timeline
Assistant Brand Manager - Foods
PepsiCola International Pvt. Ltd.
10.2023 - Current
Assistant Manager Trade Marketing
PepsiCola International Pvt. Ltd.
04.2023 - 09.2023
Assistant Manager – Imports
PepsiCola International Pvt. Ltd.
03.2021 - 03.2023
Executive Assistant
PepsiCola International Pvt. Ltd.
11.2014 - 02.2021
Master of Human Resource Management (MHRM) -
University of The Punjab
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