Summary
Overview
Work history
Education
Skills
Certification
Additional Information
Work availability
Timeline
Hi, I’m

Rabia Fatima

Digital Marketing & Content Specialist
SAHIWAL,PAKISTAN
Rabia Fatima

Summary

Creative and results-driven Digital Marketing & Content Specialist with expertise in digital content creation, social media management, and SEO writing. Skilled at crafting optimized content that boosts traffic and enhances online presence. Adept at developing strategic campaigns to grow audiences across multiple platforms and utilizing tools like Canva for visually compelling designs. A highly motivated professional committed to elevating brand awareness and reputation through targeted marketing strategies. Proficient in Google Analytics and Hootsuite, ensuring content performance is maximized for optimal brand exposure and business success.

Overview

3

3+ Years in digital marketing and SEO.

1

Managed 25+ campaigns, boosting traffic by 30%.

4

Completed courses in SEO and content strategy.

1

Proficient in English and Urdu.

1

Skilled in Canva, Google Analytics, and Hootsuite.

1

Increased brand awareness and business growth.

5
years of professional experience
6
years of post-secondary education

Work history

Digital Creatives Co.
CHICHAWATNI, PAKISTAN

SEO Content Writer
08.2019 - Current

Job overview

  • Produced SEO-optimized articles and blogs, increasing organic traffic
  • Utilized AI tools for productivity while maintaining high-quality manual editing
  • Conducted keyword research to enhance content visibility

Trendspot128.blogspot.com
ONLINE, PAKISTAN

Freelance Blogger

Job overview

  • Published diverse content, including lifestyle and educational topics, focusing on SEO strategies
  • Foster a loyal readership by creating engaging, value-driven content

Jinnah Developers
SAHIWAL, PAKISTAN

Social Media Manager
01.2022 - Current

Job overview

Promoted in-house mortgage and insurance services to increase agency revenue.
Analyzed sales reports to identify trends and updated strategies.
Managed social media campaigns, driving brand awareness and engagement.
Developed content strategies, increasing follower engagement by 25%.
Utilize tools like Canva, Google Analytics, and Hootsuite for campaign optimization.
Created engaging, topical content tailored to target audiences.
Reviewed customer history to recommend appropriate products and services.
Boosted brand awareness with effective social media campaigns.
Established professional networks within the industry to expand business prospects.
Developed brand identity and voice to improve social media engagement.

ANZI COLLECTION
ONLINE, PAKISTAN

Project Manager
02.2023 - Current

Job overview

  • Developed comprehensive project plans for successful execution and delivery.
  • Managed budgets diligently and controlled unnecessary expenditures on projects.
  • Partnered with marketing and sales teams to fill market gaps with desired products.
  • Engaged customers to enhance in-store experience and provide outstanding customer service.
  • Tagged products quickly and accurately with price tags and stickers.
  • Participated actively in team meetings, sharing ideas and input on sales strategies and targets.
  • Encouraged potential buyers through interactive product demonstrations leading to increased sales.
  • Boosted product sales by offering selection guidance to customers.

Education

Punjab University
Lahore, Punjab

Master of Arts from Psychology

Enablers.org
ONLINE

Certification from Virtual Assistant (Specialized in E-commerce and Digital Marketing)
07.2018 - 08.2020

LearnOnline.pk
ONLINE

from SEO CONTENT WRITING
08.2020 - Current

University overview

  • Social media advertising courses for continuing education

Skills

  • Content Creation
  • Social Media Management
  • SEO Expertise
  • Creative Writing
  • Analytics Tools
  • Analytical-thinking
  • Sales and marketing strategy
  • Social customer care
  • Project Management
  • Social media platforms command
  • Social media campaigns creation
  • Marketing communications
  • Web content development
  • Content promotion
  • Creative writing
  • Social media promotion
  • SEO knowledge

Certification

  • Blogging and Affiliate Marketing, LearnOnline.pk
  • Advanced Canva Design for Marketing Professionals
  • CHAT GPT

Additional Information

Passionate about storytelling, blogging, and growing brands online., Open to remote opportunities and collaborations.

Availability
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Timeline

Project Manager

ANZI COLLECTION
02.2023 - Current

Social Media Manager

Jinnah Developers
01.2022 - Current

LearnOnline.pk

from SEO CONTENT WRITING
08.2020 - Current

SEO Content Writer

Digital Creatives Co.
08.2019 - Current

Enablers.org

Certification from Virtual Assistant (Specialized in E-commerce and Digital Marketing)
07.2018 - 08.2020

Freelance Blogger

Trendspot128.blogspot.com

Punjab University

Master of Arts from Psychology
Rabia FatimaDigital Marketing & Content Specialist