My goal is to develop advanced management knowledge and leadership skills that will enable me to take on senior roles and contribute to the growth of organizations.
Overview
10
10
years of professional experience
Work History
Social Media Specialist & Community Manager
ISIS PHARMA
09.2024 - Current
Managed content and engagement across major social platforms.
Led community interactions and customer responses.
Used social listening tools to track trends and sentiment.
Supported crisis communication and reputation management.
Community Lead SL&E Studio X | The Coca-Cola Company
SPECTRUM VMLY&R
04.2023 - 08.2024
Led community engagement and social listening using Sprinklr, Meltwater, and NetBase.
Closely collaborated with the creative team to provide digital best practices.
Managed crisis using a strategic keyword approach.
Performed background checks on influencers.
Community Manager
GROUPM - MEDIACOM
02.2023 - 04.2023
Community management and sentiment tracking for British American Tobacco.
Worked on Jazz pitch, social listening, and assisted on media strategy.
Assisted with the VELO SOUND STATION media strategy.
Community Manager
SPECTRUM VMLY&R
07.2021 - 01.2023
Handled community engagement for Coke Studio and all Coca-Cola brands.
Understanding of social monitoring tools to gain online marketing insights.
Created content and engagement ideas for Colgate, Yamaha Motor Pakistan, Millac Foods, and pitches.
Associate Social Media Manager
SPECTRUM VMLY&R
09.2019 - 06.2021
Handled social media accounts for Yamaha Motor Pakistan, Colgate Palmolive, SOP, Greenstar, Sky Electric, Indus Hospital.
Created Digital plans for Yamaha Motor Pakistan's campaign launches.
Assisted in social media strategy.
Social Media Executive
SPECTRUM VMLY&R
12.2017 - 08.2019
Handled social media accounts for Yamaha Motor Pakistan, Colgate Palmolive, SOP, and Greenstar.
Developed monthly social media reports.
Worked on content calendars and content ideas.
Community management.
Design Intern
BRANDSYNARIO
05.2016 - 06.2016
Education
Bachelors - Media Sciences
IQRA UNIVERSITY
2016
Intermediate in Arts
DA Degree College Phase VIII
2012
Matriculation in Biology
The Educators
2010
Skills
Project Management
Public Relations
Teamwork
Time management
Leadership
Effective communication
Critical thinking
Coaching
Community engagement
Social listening
Clients
Coke Studio & all Coca-Cola brands
Yamaha Motor Pakistan
Colgate Pakistan
Indus Hospital
Albarka bank Pakistan
Special Olympics Pakistan (SOP)
Sky Electric
Greenstar Social Marketing
Ajinomoto Lakson Pakistan
Millac Foods
Awards
Shinning Star Award, 2021
Shining Star Award, 2024
Ad of The Month Award for YMPK
Ad of The Month Award for pitch
Timeline
Social Media Specialist & Community Manager
ISIS PHARMA
09.2024 - Current
Community Lead SL&E Studio X | The Coca-Cola Company
Social Media and Community Engagement Specialist at St. Jude Children's Research Hospital - ALSACSocial Media and Community Engagement Specialist at St. Jude Children's Research Hospital - ALSAC
SENIOR COMMUNITY ENGAGEMENT MANAGER / SOCIAL MEDIA MANAGER at Blue Pixel CreatesSENIOR COMMUNITY ENGAGEMENT MANAGER / SOCIAL MEDIA MANAGER at Blue Pixel Creates