Rabail Shahzad
Karachi,Pakistan
Summary
Innovative Product Management professional bringing expansive product lifecycle knowledge and trend forecasting expertise. Well-versed in creating and managing effective marketing campaigns and product positioning to align with corporate goals.
Overview
15
15
years of professional experience
Work History
Senior Product Manager
Getz Pharma
Karachi, Pakistan
04.2024 - Current
- Developed comprehensive product roadmaps to ensure alignment with business goals and customer needs.
- Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.
Product Manager
Getz Pharma
Karachi, Pakistan
01.2022 - 04.2024
- Developed business plans to evaluate market opportunity and strategic fit for new product concepts.
- Communicated progress updates at regular intervals with senior leadership.
- Identified product gaps and generated innovative ideas to expand market share, improve customer experience and drive growth.
- Developed marketing strategies based on corporate objectives and market trends.
Assistant Business Manager
ZAFA PHARMACEUTICAL LABORATORIES PVT. LTD
01.2016 - 12.2021
- Led and managed the complete portfolio (including the Strategic brands like Xynosine nasal drops (Xylometazoline), Zaftolin, Tropum, Cardace, Montaza and Famtaza ) at ZAFA worth PKR50 million and strategised for the sales force of 120 all over Pakistan
- Given a phenomenal sales value growth of 54% in entire portfolio within5 years
- Responsible for sales/business development directing and leading the sales team
- Responsible for implementing marketing plan and activities to maximize business
- I solely manage the entire team of 15 products achieving targets and maintaining few products on number one position
- Successfully launched Vitamin D Injection and Another variant of Xynosine i.e Normal Saline and achieved its targets
- Responsible to maintain & implement corporate identity of ZAFA Group as a company which provides quality medicine at affordable price
- Engagement of customers and development of KOLs via engagement programs
- Enabling Sales force via training and refreshers, on-job training during field visits
- Reporting line included one senior product manager, one product manager and one assistant product manager
Product Manager
ZAFA PHARMACEUTICAL LABORATORIES PVT. LTD
05.2011 - 12.2015
- Product Portfolio includes Gynae products and Contraceptive range
- Gynae products include: Misoprostol, Dydrogesterone, Norethisterone, Clomifene citrate, Hydroxyprogesterone Inj
- I successfully launched Misoprostol (ST Mom) which is a brand leader and selling highest number of Units in market
- Development of Plan of action for field force for assigned product on quarterly basis
- Led and motivated FF through monthly rewards to increase demand
- I actively worked with KBL’s to promote the usage of Misoprostol in order to save mother’s Lives and achieve WHO’s aim to reduce maternal mortality in Pakistan
- Conducted informative sessions with lady doctors on the usage and importance of Misoprostol in the management of Labour
- I conducted LHV and LHW programs to educate them about maternal health issues and the benefits of spacing between children
- I bring a liaison with the advertising agency for TVC and BTL activities of our Famila brand
- Dealing with the health related magazines and newspapers for print ads of our Contraceptive range
- Conducting a social service program by the name “Mothers of the Nation” in different schools by educating the teachers regarding maternal health which will eventually be beneficial for students who are the future mothers of our nation
- Designed informative pamphlets regarding women health and importance of Zinc for all ages
Assistant Product Manager
ZAFA PHARMACEUTICAL LABORATORIES PVT. LTD
03.2010 - 04.2011
- Responsible for Product Management and sales Management of given portfolio
- Managing resource for productive output, considering the maximum profitability and managing resource for productive output
- Preparing and Presenting Product presentation to both internal and external customers
Education
Master of Business Administration - Marketing
Institute of Business Management
Karachi01.2009
Bachelor of Business Administration - Marketing
Institute of Business Administration
Karachi01.2007
Higher Secondary School Certificate -
TIPD Intermediate College
Karachi01.2003
O Level’s - Computer Science
The City School
Karachi01.2001
Skills
- Strong internal and external communication skills
- Ability to multitask, result oriented and strong analytical skills
- Ability to work under pressure
- Multi lingual
- Brand building
- Marketing campaign creation
Languages
English, Urdu, Sindhi
Accomplishments
- Awarded Certificate of Merit for graduating with highest honors in MBA
- Participated in P&G Brand launch competition, where my team was given a responsibility to launch internationally recognized product “Max Factor”
- Received 50% merit scholarship at CBM throughout my MBA
Personal Information
- Date of Birth:9th May1986
- Place of Birth: Karachi
- Marital Status: Married
- Languages : English, Urdu, Sindhi
- LinkdIn: https://www.linkedin.com/in/rabail-shahzad/
Languages
English
Proficient
C2
Urdu
Advanced
C1
Timeline
Senior Product Manager
Getz Pharma
04.2024 - Current
Product Manager
Getz Pharma
01.2022 - 04.2024
Assistant Business Manager
ZAFA PHARMACEUTICAL LABORATORIES PVT. LTD
01.2016 - 12.2021
Product Manager
ZAFA PHARMACEUTICAL LABORATORIES PVT. LTD
05.2011 - 12.2015
Assistant Product Manager
ZAFA PHARMACEUTICAL LABORATORIES PVT. LTD
03.2010 - 04.2011
Master of Business Administration - Marketing
Institute of Business Management
Bachelor of Business Administration - Marketing
Institute of Business Administration
Higher Secondary School Certificate -
TIPD Intermediate College
O Level’s - Computer Science
The City School