Rabab Dilawar
Digital Marketing Strategist
karachi,Sindh
Summary
Skilled Digital Marketing Strategist with 3.5 years of experience leading multi-channel marketing campaigns. Proficient in content creation, managing social media platforms, email marketing, and paid advertising to boost brand visibility and drive lead generation. Passionate about growth and committed to continuous learning, while maintaining a positive attitude and consistently delivering measurable results in fast-paced environment.
Overview
6
6
years of professional experience
2
2
years of post-secondary education
2
2
Certifications
Work History
Assistant Manager Digital Marketing
Aeon & Trisl Real Estate
4 2021 - Current
- Managing Social Platforms (Facebook, Instagram, Youtube, Tiktok, Snapchat)
- Digital Marketing (SMS, Whatsapp, Email & Social Media Marketing)
- Assigning Leads & managing leads status
- Managing 500+ Listings & 2 Property Portals
- Managing Marketing Event
- Lead Generation through various platforms
- Develop strategic plans for business growth & improvement
Marketing & Sales Executive
Aua Accessories
02.2019 - 03.2021
- Content creation
- Managed their social platforms (Facebook, Instgram & Tiktok)
- Responded to 2000+ customer queries on website & portals
- Managed 350+ products on portals
- Achieved sales goals and service targets by cultivating and securing new customer relationships
- Boosted sales revenue by implementing effective sales strategies
- Delivered exceptional customer service, resulting in a high percentage of repeat business and client referrals
Internship
Enjoin (IBA)
10.2018 - 12.2018
- Managed their social media platforms (Facebook & Instagram)
- Boosted social media engagement through creative content creation
- Email marketing & Social Media Marketing
- Suggested Strategies for brand growth
- Prepared comprehensive reports summarizing data analysis findings, informing key decision-makers of important trends and patterns
- Helped streamline client onboarding processes, leading to smoother client experience
Internship
Samji Creative Studio
09.2018 - 10.2018
- Managed their social media platforms
- Boosted social media engagement through creative content creation
- Collaborated on marketing campaign that significantly increased brand awareness
Education
A Levels - Commerce
The City School
Karachi 08.2014 - 05.2016
ACCA Foundation -
Tabani's School of Accountancy
Karachi Skills
Good Communication Skills
Strategic Planning
PowerPoint Presentation
Social Media Management
Tactics & Execution
Creative Mindset
Writing Skill Tutor
Content Writing
Email Marketing
Data Entry
Critical Thinking
Content Marketing
Community Management
Editing & Proofreading
Organizing Events
Lead Generation
Certification
Digital Marketing, 05/2018, 11/2018, Institute of Business Administration (IBA)- Karachi
Volunteer Experience
- Dar Ul Sukoon, 01/2013, Helping with fund raising activites, Lead & managed a group of specially challenged children
- Mental Health Seminar at IBA, 01/2019, Organized & helped at the seminar, Coordinating & supporting the work of volunteers, Monitoring
Languages
English
Urdu
Timeline
Marketing & Sales Executive
Aua Accessories
02.2019 - 03.2021
Internship
Enjoin (IBA)
10.2018 - 12.2018
Internship
Samji Creative Studio
09.2018 - 10.2018
A Levels - Commerce
The City School
08.2014 - 05.2016
Assistant Manager Digital Marketing
Aeon & Trisl Real Estate
4 2021 - Current
ACCA Foundation -
Tabani's School of Accountancy