Summary
Overview
Work History
Education
Skills
Websites
Additional Information
Languages
Certification
Timeline
Generic
Quratulain Ramay

Quratulain Ramay

Karachi

Summary

I am data-driven marketing professional with 3+ years of experience in content strategy, SEO optimization, and copywriting across tech-focused environments. I am also freelance writer having a 2 years of experience in Technical writing. I am lifestyle blogger with a strong visual and written storytelling style, driving engagement and retention through creative, results-oriented campaigns.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Lifestyle Blogger

Self-Employed
04.2020 - Current
  • Posted regularly on blog and other social media outlets to increase retention, acquisition rates and levels of engagement with blog.
  • Researched creative topics to write, edit and create layouts for new articles and features.
  • Published regular pieces on Self-Care and Work-life Balance to blog.
  • Implemented SEO strategies to optimize web content for search engines.
  • Maintained aesthetics of blog through images and troubleshooting issues.
  • Connected and interacted with readers via email or message boards to address needs and ideas of audience.
  • Created dynamic graphics to accompany blog posts.
  • Managed competing deadlines with efficiency.
  • Produced original, creative content for promotional advertisements and marketing materials.
  • Customized brand message to reach and capture target audience interest and drive engagement.
  • Promoted and marketed works through social media platforms.
  • Chose cover photography or artwork, selected fonts and arranged designs to attract target readership.

Freelance Writing

LocalWork
03.2013 - 06.2015

Wrote articles and business research proposals on demand, through Local Employer for international clients. The areas of my work included Business Administration Academic Content Writing and Technical Writing for Medical Assignments.

Education

Master of Business Administration - Marketing

Institute of Management Sciences
03.2013

BBA - Marketing

Institute of Management Sciences, Multan
Multan, Punjab, Pakistan
08-2007

Skills

  • Copywriting, Editing and Review
  • Writing Style Editing
  • Content Strategy and SEO
  • Technical Writing
  • Editing
  • Precision and Accuracy
  • Self-Publishing Experience
  • Digital Photography & Videography
  • Academic Writing
  • Blogs/Article Writing

Additional Information

  • Proficient in Digital Creation Tools like B612, Canva, PicsArt, Lightroom, Inshot and Filmora
  • Equipment used in shooting content is Iphone 16-Pro and Canon EOS 760D

Languages

English
Advanced (C1)
Urdu
Bilingual or Proficient (C2)
Punjabi
Bilingual or Proficient (C2)

Certification


  • Certified BCURE Analyst, by Evidence for Policy Design (EPoD) at Harvard University.- October 2023 (7 modules i.e. Systematic Approaches to Policy Decisions, Cost Benefit Analysis, Descriptive Evidence, Commissioning Evidence, Aggregating Evidence, Impact Evaluations, and Using Data Systems)

Timeline

Lifestyle Blogger

Self-Employed
04.2020 - Current

Freelance Writing

LocalWork
03.2013 - 06.2015

Master of Business Administration - Marketing

Institute of Management Sciences

BBA - Marketing

Institute of Management Sciences, Multan
Quratulain Ramay