Prof. Savera Mujib Shami

Consistently inspired to embrace and thrive in roles that present challenges within dynamic and rapidly changing professional landscapes. Eager to contribute my skills and adaptability to excel in diverse and dynamic work environments.

• Convener, Board of Studies BS4-Year Digital Media, Department of Digital Media, University of the Punjab, Lahore (March2021- till date)
• HEC Approved PhD Supervisor (July2022- till date)
• External Member Academic Council Lahore Garrison University (March,2024 till date)
• Member Board of Faculty Department of Digital Media, University of the Punjab, Lahore (March2021- till date)
• Member Board of Faculty Rashid Latif Khan University (August2023 till date)
• Expert Member Board of Studies Rashid Latif Department of Media & Communication Studies, (August2023 till date)
• Member, Board of Studies, Media Studies Department University of Gujrat (October2022 till date)
• Member Chief Minister’s Task Force on Education Punjab (October2022 till January2023)
• Member, Board of Studies, Media Studies Department University of Home Economics, Lahore (October2021-March2023)
• Member Faculty Board Department of Mass Communication University of Management and Technology (UMT) Lahore (January2020- June2023)
• Co-Convener, Board of Studies in Communication Studies Institute of Communication Studies, University of the Punjab, Lahore (October2016 - August2017)
• Member, Board of Studies in Communication Studies Institute of Communication Studies, University of the Punjab, Lahore (November21,2013 - November2016)
• Member Advisory Committee South Asian Communication Association (SACA) (March2024-till date)
• Member Editorial Board International Journal of Interactive Media Studies The International Institute of Knowledge Management (TIIKM), Sri Lanka
• Member Scientific Review Committee International Conference Media Science & Digital Communication (MSDC)2023 Member Scientific Review Committee
• Member Scientific Review Committee International Conference Media Science & Digital Communication (MSDC)2022 Member Scientific Review Committee
• Member Evaluation Panel9th World Conference on Media and Mass Communication MEDCOM2024
• Member Evaluation Panel8th World Conference on Media and Mass Communication MEDCOM2023
• Member Evaluation Panel7th World Conference on Media and Mass Communication MEDCOM2022

• Twiplomacy and Twitter:Perception of Twiplomacy by Talkshows anchors in Pakistan, published in Pakistan Journal of Law, Analysis and Wisdom, Vol2, No.2, September2023.
• Facebook and Hate Speech: Analyzing Relationship Between Consumers’ Attributes and Islamic Sectarian Content on Social Media in Pakistan, published in Journal of Islamic Thought and Civilization, Vol11, No.1,Spring2021
• A Critical Analysis of Current Affairs Talk Shows on Pakistan Television News Channels: A Mirror or Bamboozle of the Society, published in Journal of Indian Studies, Vol.7, No.1, January – June,202
• Awareness of Child Sexual Abuse and Media: An Analysis of Pakistani Electronic Media, published in Journal of Research Society of Pakistan, Vol.58, No1, January -March2021
• The Weight of Words and Limit to Freedom of Expression: A Journalists’ Perspective in Pakistan, published in Journal of South Asian Studies, Vol.36, No.1, Jan-June2021
• Digital Revolution and its Impact on Working Women of Pakistan, published in Global Mass Communication Review. Vol. V, No. IV, Fall2020
• Social Media and Strategic Communication: Uses and Preferences of the Politicians of Pakistan, published in Global Political Review, Vol. V, No. III, Summer2020
• Analysis of Quality of Relationship Cultivated by Politicians of Pakistan through Facebook and Twitter, published in Journal of the Research Society of Pakistan, Vol.57, No.1, January - July,2020
• The United States in the Language of Sign & Codes: Identification of Visual- Verbal Symbolic Techniques Used in Pakistani Political Cartoons, published in Journal of the Research Society of Pakistan, Vol.57, No.1, January - July,2020
• Political Satire and’ Brazen Censorship’: Cartooning Pakistan-US-India Ties and Government Backlash, published in Pakistan Social Sciences Review, Vol.3, No.2, Fall2019
• Crafting Political Images on Twitter: Analysis of Public Relations Strategy of Politicians of Pakistan, published in Journal of the Research Society of Pakistan, Vol.56, No.2, July - December,2019
• Reputation Management on Social Media: Analysis of Audience Feedback on Posts and Tweets of Pakistani MNAs, published in Journal of Political Studies, Vol.26, No.2, July - December,2019
• Political Public Relations and Social Media: A Theoretical Review and the Case of Pakistan, published in Journal of the Research Society of Pakistan, Vol.56, No.2, July - December,2019.
• Politics or No Politics on Social Media: Twitter and Pakistani Legislators, published in Global Regional Review, Vol-IV Issue I,2019
• Drawing the Foreign Rivalry: Depiction of Indo-Pak Relations in Political Cartoons of Mainstream Pakistani and Indian English Newspapers (2014-2017), published in Global Regional Review (Vol. IV Issue I,2019)
• Marketing of Education: Semiotic Analysis of Allied School and The Educators Paid Advertisements on Pakistani Television Channels, published in Journal of Pakistan Vision, Vol.20, No.2,2019
• Clicking Responses on Social Media: Analysis of Audience Engagement on Posts and Tweets of MNAs of Pakistan published in Journal of Pakistan Vision, Vol.20, No.2,2019
• Metaphorical Devices in Political cartoons with Reference to Political Confrontation in Pakistan after Panama Leaks, published in Journal of Pakistan Vision Vol.20, No1,2019
• Coverage of Panama Case Trial in Pakistan by International Media: Disqualification of Prime Minister Nawaz Sharif, published in Journal of Research Society of Pakistan, Vol.56, No.1, Jan. - June,2019
• Strategic Political Communication, Public Relations, Reputation Management & Relationship Cultivation through Social Media, published in Journal of the Research Society of Pakistan, July-December2018
• Freedom to Political Cartoons: Charlie Hebdo & Ethical Dilemmas in Cartoon Communication, Published in Journal of the Research Society of Pakistan, Vol.53, No.2, July-December2016, PP126-138.
• Portrayal of United States in Pakistani Print Media After Osama Bin Laden Killing (May-July2011), published in International Journal of Humanities and Social Sciences, Vol.3, No.21 Special Issue, December2013, PP180-185.
• Presented a paper “Exploring the Impact of Information Sharing on Social Media: A Study on Misinformation, Political Affiliation, and Social Disconnection” at2023 International Conference of Business and Applied Sciences Academy of North America (BAASANA) at Wagner College, Staten Island, NY, USA. November2023 (0nline)
• Presented a paper “Clicking Responses on Social Media: Analysis of Audience Feedback on Posts and Tweets of Pakistani MNAs” at IAMCR, Madrid, Spain2019.
• Presented a paper Political Communication and Social Media : Usage of Facebook and Twitter by the Political Actors of Pakistan and Analysis of Audience Feedback at Centre of Conflict and Religion Studies, Arizona State University, November2017
• Presented a paper in an International Conference in Indonesia on Media Ethics.2010

• Led the Consultation Session on Strengthening Media and Information Literacy (MIL) Policy Framework in Pakistan, a project of UNESCO, at Islamia University of Bahawalpur, January 15, 2025
• Participated as a panelist in the roundtable discussion on "Regulating Unbridled Social Media," organized by the National Institute of Public Policy (NIPP), December 2, 2024
• Delivered keynote address in a session on Women in Media: Cultural Challenges and Character Development in 21st Century in a National Conference at Superior University, December 3, 2024
• Led the Consultation Session on Strengthening Media and Information Literacy (MIL) Policy Framework in Pakistan, a project of UNESCO, at DHU Suffa University, Karachi, November 25, 2024
• Participated in Panel Discussion on Diversity and Pluralism: Digital Media and Youth Engagement, organized by Department of Digital Media in In collaboration with Freedom Network and Institute of Research, Advocacy and Development, December 13, 2024
• Participated in Panel Discussion on "Media Under Seige? Issues, Challenges and Way Forward" organized by World Times Institute, December 13, 2024
• Led the Consultation Session on Strengthening Media and Information Literacy (MIL) Policy Framework in Pakistan, a project of UNESCO, at Department of Digital Media, University of the Punjab, Lahore on November 6, 2024
• Participated as Speaker in webinar on “Media Literacy and Women Empowerment” organized by Media Dictionary Initiative, New Dehli (March,2024)
• Participated as Resource Person in Peace Journalism Workshop on Journalism in the Digital Trenches: Exploring the Potential for Peace on Social Media (Essential debates in peace, balance, and harmony in Pakistani journalism: an inclusive approach to audience wellbeing and survival as mainstream journalist) organized by the Faculty of Humanity, FC in collaboration with Oslo Metropolitan University, Norway(October24-26,2023).
• Participated as Panelist in a Panel Discussion on “Tackling Online Misinformation/Disinformation & Fake News”, part of second session of the18th Youth Parliament Pakistan, organized by PILDAT (January,2024)
• Moderated the session in International Web Symposium Title: News, Media, and Information Literacy in South and Central Asia, organized by South Asia Communication Association(SACA), Institute for International Journalism, Ohio State University, USA. Al-Farabi Kazakh National University, Kazakhstan and Department of Digital Media, University of the Punjab, Pakistan
• Organized2-day International Web Symposium Title: News, Media, and Information Literacy in South and Central Asia, with collaboration of South Asia Communication Association(SACA), Institute for International Journalism, Ohio State University, USA. Al-Farabi Kazakh National University, Kazakhstan and Department of Digital Media, University of the Punjab, Pakistan (February2023)
• Participated as Resource Person in Peace Journalism Workshop on "Surviving the Social Media Onslaught: Mainstream Journalism, Peace and Democracy in the Transitional Societies " organized by the Faculty of Humanity, FC in collaboration with Oslo Metropolitan University, Norway from October11-13,2022.
• Chaired a technical session titled “Advertising. Adaptations and Changing Perspectives” at2nd International Conference on Media Science and Digital Communication (MSDC)2022
• Talked about “Social Media, Social Capital and Polarization” at Web symposium organized by South Asia Communication Association (SACA), JIMS India and IIJ, Ohio State University on Nov5,2022
• Chaired the session in an International Media Conference AMCAP-UO2022 on "Health and Well being in (post) Pandemic World: Roles and Responsibilities of Media and Communication " on February02-03,2022 in the University of Okara.
• Worked as Academic Partner for International Conference on Media Science and Digital Communication (MSDC2021) November27-28,2021.
• Participated as a Plenary Speaker in the online International Conference on Media Science and Digital Communication (MSDC2021) November27-28,2021.
• Talked about "Social Media Has No Boundaries " The objective of the study was to explore the relationship between Social Capital, Social Media Influencers & Content.
• Attended National Communication Association Conference in Dallas, USA in November2017
• Attended Symposium of Southwest Education Council of Journalism and Mass Communication at Walter Cronkite School of Journalism, Phoenix, USA in October2017
• Participated in Workshop on Research Writing at Arizona State University,2017
• Participated in Workshop on Literature Review in, Arizona State University(2017)
• Attended Seminar on Speaking Truth to Power in the Era of Fake News, Arizona State University,2017
• Attended a seminar on Terrorism and Suicide Bombing, Arizona State University,2017
• Attended a Seminar on Politics in Israel, Arizona State University,2017
• Attended a symposium The Golden Age of Arabic-Islamic Culture: Politics & Religion in the Thought of Al-Farabi, Arizona State University,2017
• Attended a Seminar on Pakistan Today: Terrorism, the State, and the Diminishing Space of Progressive Politics, Arizona State University,2017
• Attended a Seminar on Framing of News, Arizona State University,2017
• Participated in a Discussion on Issues in Balochistan, Arizona State University,2017
• Organized an International Workshop on “Literature Review as a Roadmap for Good Research” by Marianne Barrett representative of Arizona State University (ASU), USA on15-16 November,2016, Institute of Communication Studies (ICS), University of the Punjab, Lahore.
• 2-day International workshop organized on “Writing for Publication” by Lisa and Ivette representative of Arizona State University (ASU), USA on15 -16 November,2016 , Institute of Communication Studies (ICS), University of the Punjab, Lahore.
• Organized an International Workshop on “Documentary Making” by representative of Arizona State University (ASU), USA on15 -16 November,2016, Institute of Communication Studies (ICS), University of the Punjab, Lahore.
• 3-Day International Conference organized on “Freedom of Expression: Glocal Politics of Emotions” in Lahore on November02-04,2015.
• Organized an International Conference on “Global Media Ethics; Issues and Challenges” (2009) in Institute of Communication Studies, University of the Punjab, Lahore
• Participated as Speaker in Interactive Seminar on “Invest in Women: Accelerating Progress and Economic Growth” organized by Mumkin Alliance & Department of Development Communication on Women’s Day,2024 (March,2023)
• Participated as Speaker in Interactive Seminar on “Cyber Laws and Digital Inclusion: Securing Virtual Spaces for Women” organized by Mumkin Alliance during16-days of Activism against GBV at School of Communication Studies, University of the Punjab (December,2023)
• Organized Short Video Competition to spread awareness regarding importance and implications of “Fake News” among University students of Lahore and Islamabad (March2023)
• Participated as Resource person in workshop on “Civic Education” organized by FES and DigiMAP at Department of Digital Media, PU.
• Participated as Resource Person in "Safety & Digital Security for Journalists" at the Workshop for Media Persons on "Changing Roles, Challenges and Opportunities in Digital Media Age" organized by National Press Trust (NPT) & Ministry of Information and Broadcasting.
• Guest Speaker Panel Discussion on “Diversity and Inclusion in Tomorrow’s Media” organized by U.S. Consulate General Lahore
• Guest Speaker in National Seminar on Women Literacy in Governor House
• Guest Speaker at Vocational Training for Women
• Guest Speaker at Seminar on Women Empowerment on Women's Day By Information & Culture Department Punjab
• Organized a Focus Group Discussion on Need and Importance of "Media Literacy in this Digital Era" with the collaboration of National Press Trust (NPT) on July06,2022 at School of Communication Studies, University of the Punjab.
• Seminar organized on International Women's Day Special "Break the Bias: Bring Gender Equity " with the collaboration of Department of Development Communication on March10,2022 at School of Communication Studies.
• Organized a Mushaira on "Aman, Rawadaari aur Muhabat ka Farogh" with the collaboration of Department of Development Comm. and Media360 on December08,2021.
• Seminar organized on "Maulana Zafar Ali Khan ki Iqdaaar aur Aaj ki Sahafat" with the Collaboration of Maulana Zafar Ali Khan Trust on December01,2021 in School of Communication Studies, University of the Punjab.
• Organized a training session with faculty members of Punjab University "To Promote Peace, Harmony and to Counter Violent Extremism in the Society" in collaboration with DDC and Media360 on August12-13,2021 in School of Communication Studies, University of the Punjab.
• An orientation session of the Project "Every Step Count" organized in collaboration with DDC & Media360. The basic objective of this project was to c r e a t e a w a r e n e s s a n d promote Peace & Harmony and end extremism in the society on June21,2021 at University of the Punjab.
• Organized a webinar on "Health Literacy and Public Policy of Pakistan in Covid-19: Challenges in Communication, Action and Advocacy in Digital Age " in collaboration with Department of Development Communication on June04,2021.
• Organized a Workshop on “Editorial Writing” in School of Communication Studies , University of the Punjab, Lahore.2017
• Seminar organized on “Iqbal Day” in School of Communication Studies, University of the Punjab, Lahore on November11,2016
• Organized a seminar on “Dengue Awareness” in School of Communication Studies, University of the Punjab, Lahore on October27,2016.
• Organized a seminar on “Women Empowerment” on October04,2016 at School of Communication Studies, University of the Punjab, Lahore.

• Serving as Project Lead with UNESCO on the initiative, Strengthening Media and Information Literacy Framework in Pakistan, as the research lead, I am responsible for developing the strategic framework by leading all research activities. Additionally, overseeing the entire project's implementation—from research design to execution—ensuring alignment with the project’s objectives and delivering impactful outcomes. (August 2024-till date)
• Successfully secured a federal government grant of approximately PKR 500 billion to construct a state-of-the-art building for the Department of Digital Media in 2023
• Secured approval of Punjab Government to construct an academic block for Department of Digital Media, the project was completed in 3 month only
• Propagation of Misinformation through Social Media and Audience Reaction, Research Project, University of the Punjab (2022)
• Baseline Comparative Study on Media Literacy in Rural and Urban Punjab, Research Project, University of the Punjab (2021)
• Engaged as a Trainer within the esteemed "Faculty Capacity Building Training Program," a cornerstone initiative under US-Pakistan University Partnership Grant Program for Non-Partner Universities administered by USEFP and led by University of Gujrat. The primary focus revolved around delivering presentations that delve into two critical domains: "Optimum Utilization of Technology for Effective Teaching" and "Digital Safety and Security." These sessions were carefully curated to equip faculty members with the tools and insights necessary to navigate the ever-evolving landscape of modern education. Central to this endeavor is the unwavering commitment to enhance the competencies of faculty members of ten prominent public sector universities across Pakistan. (July2023 till October2023)
• Designed Awareness Campaign to combat Fake News and promote Media Literacy for National Press Trust (NPT) Digital Media Literacy Project (October2022 till April2023)
• Worked in National Project Every Step Counts to create awareness and promote Peace, Harmony and Co-Existence among Students of University of the Punjab with Media360 (June2021-December2021)
• Designed Campaign to celebrate Women’s day (2021) for Youtube Channel
• Worked as Focal Person nominated by University of the Punjab in International Project on Election Reporting funded by US State Department (2016-2019)
• Worked as Coordinator on ASU-PU Partnership Program funded by State Department (2016-2017)
• Worked as a Research Consultant for a project of The Asia Foundation titled “Assessing District Level Reporting and Levels of Independence, Accuracy and Objectivity in Reporting Across Print, Audio and Tele-Visual Media”

• Two Months Certificate Course on “Fundamentals of Content Marketing” conducted by LUMS in April-June,2020
• IULM International Summer School (Online)
• Seventh Pakistan Leadership: Strategic Health Communication Workshop Organized by John Hopkins School of Public Health, JSI and PAIMAN
• One week Faculty Orientation Program2008 Organized by Human Resource Development Centre, University of the Punjab
• Conflict Resolution: Strategies & Skills (Distance Learning Course) LEAD Pakistan, Islamabad
• Diploma Plus in MS Office Intek Computer and Management Training, Lahore
• One Week Training Program Interflow Communications (PVT) LTD