Summary
Overview
Work History
Education
Skills
Affiliations
Additional Information
Awards and Distinctions
teaching
Research Interest
Conferences
Workshops/Seminars/Forums/Symposium
Research and Projects Completed
Administrative Experience
Timeline
Generic
Prof. Dr. Mubbsher Munawar Khan

Prof. Dr. Mubbsher Munawar Khan

Education And Administration
Lahore

Summary

Accomplished academic leader with a proven track record at the University of the Punjab, enhancing faculty development and research administration. Leveraged organizational skills and adaptability to boost academic standards and policy compliance. Achieved significant advancements in education model development, demonstrating a professional demeanor and strategic decision-making.

Perceptive educator with solid record of accomplishment in attaining and surpassing targets during 30 year career. Stay on top of trends in education to maintain modern, efficient systems meeting needs of diverse students. Solid relationship-builder with decisive approach to solving operational problems.

Moreover, Goal-oriented dedicated to strengthening administrative operations to streamline costs and enhance procedures. Cultivate long-lasting relationships with students and staff to strengthen program success. Motivational leader with top-notch communication, organizational and strategic planning abilities.

Overview

37
37
years of professional experience

Work History

Dean, Faculty of Commerce

University of the Punjab
08.2023 - Current

Professor, Hailey College of Commerce

University of the Punjab
11.2013 - Current

Adjunct Faculty

Vienna University of Economics and Business
10.2010 - Current

Principal, Hailey College of Commerce

University of the Punjab
02.2023 - 05.2023

Principal, Hailey College of Banking and Finance

University of the Punjab
08.2014 - 02.2023

Dean, Faculty of Commerce

University of the Punjab
06.2018 - 06.2021

Associate Professor, IBA

University of the Punjab
10.2011 - 11.2013

Assistant Professor, Hailey College of Commerce

University of the Punjab
12.2000 - 10.2011
  • Created materials and exercises to illustrate application of course concepts.
  • Mentored students and communicated internship and employment opportunities.
  • Contributed to departmental goals by serving on various committees focused on curriculum development, assessment strategies, and accreditation requirements.
  • Maintained an up-to-date knowledge of subject matter by attending conferences, workshops, and webinars relevant to the field of study.

Research Associate, IIMM

Vienna University of Economics and Business
04.2007 - 04.2011
  • Monitored progress against project timelines, ensuring timely completion of deliverables while maintaining high-quality standards.
  • Gathered, arranged, and corrected research data to create representative graphs and charts highlighting results for presentations.
  • Assisted in the development of new research proposals, resulting in increased funding opportunities and project growth potential.
  • Collaborated with multidisciplinary teams to drive project success and achieve objectives.

Lecturer, Hailey College of Commerce

University of the Punjab
04.1993 - 12.2000
  • Evaluated student progress through regular assessments, providing detailed feedback for improvement and growth.
  • Created and designed quizzes, tests and projects to assess student knowledge.
  • Developed strong relationships with colleagues, collaborating on curriculum development and sharing best practices in teaching strategies.
  • Developed and implemented innovative teaching strategies to engage students in lectures and coursework.

Marketing Manager

Cool Industries (Pvt.) Ltd
04.1988 - 04.1993
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
  • Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
  • Increased brand awareness by developing and implementing strategic marketing campaigns.

Education

Ph.D. - Halal Marketing

IMM-Vienna University of Economics And Business WU
Vienna,Austria
04.2001 -

Master of Science - Commerce

HCC-University of The Punjab
Lahore, Punjab, Pakistan
04.2001 -

Bachelor of Science - Commerce

HCC, University of The Punjab
Lahore, Punjab, Pakistan
04.2001 -

Skills

Faculty Development

Affiliations

1. Country Chair, 14th Global Islamic Marketing Conference (GIMAC14), Tbilisi, Georgia

2. Distinguished Board Member, Research Centre for New Business Strategies, Japan

3. Chief Editor, International Journal of Business Reflections (IJBR)", ISSN No. 2708-9304 http://journals.pu.edu.pk/journals/index.php/ijbr

4. Associate Editor, International Journal of Islamic Marketing and Branding, Inderscience Publishers Ltd.

5. Member British Academy of Management, London, UK

6. Member Conference Committee (Pakistan) and Session Chair, 10th Global Islamic Marketing Conference (GIMAC10), Alanya, Turkey

7. Member Editorial Board of the Academy of Business and Retail Management, London, UK

8. Member of Academy of Marketing Sciences (2012-2013), New York, US

9. Member European Marketing Academy (2010-2011), Brussels, Belgium

10. Member International Business Association, Australia/ New Zealand Chapter (2017-2018)

11. Member Germany, France, and Austria Marketing Association (2010-2011)

12. Session Chair, 8th Global Islamic Marketing Conference (GIMAC8) – Advances in Islamic Business, Alanya, Turkey, May 3-5, 2017

13. Session Chair, 6th Global Islamic Marketing Conference (GIMAC6), Istanbul, Turkey, May 6-8, 2015

14. Session Chair, 5th Global Islamic Marketing Conference (GIMAC5) – Asia Leads the World, Kuala

Lumpur, Malaysia, April 22-24, 2014

15. Session Chair, 4th German French Austrian Conference on Quantitative Marketing, New Directions -

New Insights, 2010, University of Vienna, Vienna, Austria

Additional Information


Member Board of Studies

o Institute of Business Administration, University of the Punjab, Lahore, Pakistan

o Department of Commerce, Fatima Jinnah Women University, Rawalpindi

o Faculty of Business Administration Government College Women University, Sialkot,

Pakistan

o Faculty of Management Sciences, Lahore College for Women University, Lahore, Pakistan

o Department of Business Administration, Virtual University of Pakistan, Pakistan

Member Punjab Higher Education Commission’s Sub-Committee of Accreditation Committee o Amna Inayat Medical College, Sheikhupura, Pakistan

o Salar International University, Sheikhupura, Pakistan

o University of Sialkot, Sialkot, Pakistan

o Independent University, Faisalabad, Pakistan

Expert Member

1. Punjab University Affiliation Committee, Lahore, Pakistan

2. Departmental Tenure Review Committee (DTRC), Institute of Business and Management

3. (IB&M), University of Engineering and Technology, Lahore, Pakistan

4. Selection Board (Business Administration), Namal University, Mianwali, Paksitan

5. Selection Board, Government College University, Lahore, Pakistan

6. Selection Board (Marketing), University of Management and Technology, Lahore, Pakistan

7. Selection Board, University of Jhang, Pakistan

8. Selection Board, University of Okara, Pakistan

9. Selection Board, University of Sargodha, Pakistan

10. Selection Board, Punjab Public Service Commission

11. Selection Board, Virtual University, Lahore

12. Selection Board, Education University

Membership in following Bodies

• Member Doctoral Program Coordination Committee (DPCC), University of the Punjab, Lahore, Pakistan

• Member Board of Faculty of Economics and Management Sciences, University of the Punjab, Lahore, Pakistan

• Member Quality Steering Committee, Quality Enhancement Cell, University of the Punjab, Lahore, Pakistan

• Member Advisory Board of Office of Innovation and Commercialization (ORIC), University of the Punjab, Lahore, Pakistan

• Member Committee on Grant of Advance/ Annual Increment and Performance Based Increment/ Honorarium to the Faculty Members Working Under Tenure Track System, University of the Punjab, Lahore, Pakistan

• Member Selection Committee to Interview and Make Selection of Suitable Candidates for the Posts of BS-01 to BS-16, University of the Punjab, Lahore, Pakistan

• Member (Financial/Economic Analysis) of Technical Assistance Team to Provide Support Services in the Development Projects of Capacity Building of Government Departments, University of the Punjab, Lahore, Pakistan

• Member of Committee for Rationalization of Existing Teaching & Non-Teaching Posts, University of the Punjab, Lahore, Pakistan

• Member Committee to Resolve Issues Pertaining of Restructuring of Several Faculties/Departments, University of the Punjab, Lahore, Pakistan

• Member Committee to Oversee Audit Reports Issued by Resident Auditor, University of the Punjab, Lahore, Pakistan

• Member Committee for Consideration of Cases of Reward against maximum Publications by PhD Scholars of University of the Punjab, Lahore, Pakistan

• Member Ad Hoc Committee for the Appointment of Wardens and Superintendents of the Hostels, University of the Punjab, Lahore, Pakistan

• Member Committee to Conduct the Elections of B, C & D Category of Administrative and Technical Staff Association of University of the Punjab, Lahore, Pakistan

• Member Core Committee to Develop/Strengthen the University Industry Linkages, University of the Punjab, Lahore, Pakistan

• Member/Secretary Sub-Committee of Finance and Planning Committee, University of the Punjab, Lahore, Pakistan

• Member Business Plan Committee, University of the Punjab, Lahore, Pakistan

• Member of Committee for Preparation of Annual Report, University of the Punjab, Lahore, Pakistan

• Member Management Committee University of the Punjab Annual Book Fair, Lahore, Pakistan

• Member Institutional Doctoral Program Committee (IDPC), Institute of Business Administration, University of the Punjab, Lahore, Pakistan

• External Examiner Punjab University Affiliated BBA (Hons.) and MBA Degrees awarding Colleges/ Institutions, University of the Punjab, Lahore, Pakistan

• Member Appointment Committee, Board of Intermediate and Secondary Education, Gujranwala, Pakistan

• Member Board of Faculty, UCP Business School, University of Central Punjab, Lahore, Pakistan

• Member General Council, Anjuman Himayat-i-Islam, Lahore, Pakistan

• Member Education Committee, Anjuman Himayat-i-Islam, Lahore, Pakistan

• Member Finance Committee (Purchase), Anjuman Himayat-i-Islam, Lahore, Pakistan



Awards and Distinctions

1. Emerald Literati Outstanding Paper Award 2017 for the research paper “The Role of Organizational Learning Culture and Psychological Empowerment in Reducing Turnover Intention and Enhancing Citizenship Behavior”

2. Bodo B. Schlegelmilch’s latest book titled “Global Marketing Strategy: An Executive Digest”, by Springer Publishers, includes my endorsement along with other significant academicians worldwide

3. First Best Research Paper Award worth USD 4000 in 5th Global Islamic Marketing Conference (GIMAC5) – Asia Leads the World, 2014

4. Emerald/EFMD  Outstanding  Doctoral  Research  Award  2011  for  the  Doctoral  Thesis

5. “Conceptualizing Consumer Animosity: In-Group Reactions to Out-Group Focused Endorsements”

6. Mobility Grant worth €3000 from WU for PhD Research

7. Travel Grant worth $500 from AMS for doctoral consortium in Academy of Marketing Science, The

8. 14th Biennial World Marketing Congress, Oslo, Norway, July 21-25, 2009

9. Distinction in PhD with Excellent (best possible) Grade

10. OEAD-HEC Overseas Scholarship worth €46,560 + Return Tickets, from Higher Education Commission of Pakistan, for PhD studies in Austria for four years

11. Performance Evaluation Award 2013, University of the Punjab, Lahore, Pakistan

12. Performance Evaluation Award 2012, University of the Punjab, Lahore, Pakistan

13. First Position in M.Com Marketing  Merit Scholarship in B.Com

teaching

  • Teaching Graduate classes at Institute for International Marketing Management (IMM), Vienna University of Economics and Business, Vienna, Austria.

• Teaching and Supervising PhD students at Hailey College of Commerce and Institute of Business Administration, University of the Punjab, Lahore, Pakistan

• Teaching and Supervising MPhil students at Hailey College of Commerce and Institute of Business Administration, University of the Punjab, Lahore, Pakistan

• Teaching MBA, M.Phil & Ph.D students at Hailey College of Banking and Finance and Institute of Business Administration, University of the Punjab, Lahore, Pakistan

• Recorded lectures for Virtual University of Pakistan for the Course titled, “Entrepreneurial Marketing” (https://youtu.be/OakD44mZrhU)

• Recorded lectures for Virtual University of Pakistan for the Course titled, “Export Marketing” (https://youtu.be/yIfVq7E0q3I)

• Delivered a Talk on “Marketing in Emerging Markets”, as part of CEMS MIM Programme at the University of Economics in Prague (VSE Praha)


Research Interest

  • International Marketing

• Halal Marketing

• In-Group – Out-Group Behavior and its Marketing Implications

• Consumer Animosity

• Business Management

• Business Finance

• Corporate Finance

• Retail Marketing

• Distribution Management

• Marketing in Emerging Markets

• Global Business

• Cross-Cultural Marketing

• Export Marketing

• Corporate Social Responsibility

• Higher Education

• Islamic Banking and Finance

Conferences

1. Attended NBEAC 11th Deans & Directors Conference 2024 – Navigating Disruption and Innovation in Business Education, Pearl Continental Hotel, Karachi, Pakistan, February 12-13, 2024

2. Attended First Pakistan Marketing Day Conference, October 14, 2023

3. Convener, Seven International Conferences on Banking, Insurance & Business Management – CBIBM 2016-2022, Hailey College of Banking and Finance, University of the Punjab, Lahore, Pakistan

4. Attended NBEAC 9th International Deans & Directors Conference – Increasing the Impact and Relevance of Business Schools in Pakistan, Islamabad, Pakistan, March 14-15, 2022

5. Attended NBEAC 8th Deans & Directors Conference 2021 - Business Education in a Time of Change: Towards a New Normal for Business Schools in Pakistan, via Zoom April 6-7, 2021

6. 11th Global Islamic Marketing Conference (GIMAC1) – Advances in Islamic Business, Online, April 6-8, 2020

7. Attended NBEAC 7th Deans & Directors Conference 2020 – Enhancing Quality and Inclusivity in

Business Education through Engagement, Islamabad, Pakistan, February 16-18, 2020

8. Attended the International Conference on Religion and Society: Creating Tolerance through SocioReligious Harmony, organized by Institute of Social and Cultural Studies, University of the Punjab in collaboration with University of Leeds, United Kingdom at Lahore, Pakistan, November 12, 2019

9. British Academy of Management (BAM) 2019 Conference – Building and Sustaining HighPerformance Organisations in Uncertain Times: Challenges and Opportunities, Birmingham, UK, September 3-5, 2019

10. 10th Global Islamic Marketing Conference (GIMAC10) – Celebrating a Decade of Success, Alanya, Turkey, April 23-25, 2019

11. Attended NBEAC 6th Deans & Directors Conference 2019 – The Evolving Landscape of Business Education across the Globe, Lahore, Pakistan, April 7-9, 2019

12. Attended The Exchange Mechanism Conference of CPEC Consortium of Universities, Zhejiang University, Hangzhou, Zhejiang, China, November 1-2, 2018

13. Attended the Conference on Impact of Insurance on Pakistan’s Economy, organized by Lahore Insurance Institute, Lahore, Pakistan, October 16, 2018

14. British Academy of Management (BAM) 2018 Conference – Driving Productivity in Uncertain and Challenging Times, Bristol, UK, September 4-6, 2018

15. 9th Global Islamic Marketing Conference (GIMAC9) – The Future Starts Now: Technology, Innovation, Social Media, Online Education and the Road Ahead for Global Islamic Marketing, Tunis, Tunisia, April 25-27, 2018

16. 7th Asian Management Research & Case Study Conference 2018 – Convergence or Divergence: Emerging Trends in Management Research and Cases in Asia, organized by LUMS, Bhurban, Murree, Pakistan, March 23-24, 2018

17. Attended Islamic Banking and Finance Conference, organized by State Bank of Pakistan, Lahore, Pakistan, February 16, 2018

18. Attended NBEAC 5th Deans & Directors Conference 2018 – Business Education: Creating Impact with CPEC, Karachi, Pakistan, February 4-6, 2018

19. International Conference on “SMEs, A Source of Socio-Economic Development: Prospects and Challenges” (ICSMEs-17), organized by Bahria University, Karachi, Pakistan, November 22-23, 2017

20. 2nd International Conference on Business and Management Perspectives in the Asian Context, 2017, organized by The University of Lahore, Lahore, Pakistan, October 19-21, 2017

21. 8th Global Islamic Marketing Conference (GIMAC8) – Advances in Islamic Business, Alanya, Turkey, May 3-5, 2017

22. 5th Annual Business Research Conference on Managing Business in Pakistan, organized by Lahore School of Economics, Lahore, Pakistan, April 21-22, 2017

23. 2017 ANZIBA Conference, Adelaide, South Australia, February 15-17, 2017

24. International Congress on Banking, Economics, Finance and Business, 2016, Sapporo, Japan, June 24-26, 2016

25. Islamic Finance, Banking & Business Ethics Global Conference 2016, LUMS, Lahore, Pakistan, March 26-27, 2016

26. UQU 1st International Conference on Islamic Banking and Finance (ICIBF) – Efficiency and Financial Stability, Makkah Al-Mukarama, Saudi Arabia, March 6-8, 2016

27. Attended 4th International Conference on Islamic Business, 2016, Riphah International University, Islamabad, Pakistan, February 20-22, 2016

28. 6th Global Islamic Marketing Conference (GIMAC6), Istanbul, Turkey, May 6-8, 2015

29. 5th Global Islamic Marketing Conference (GIMAC5) – Asia Leads the World, Kuala Lumpur, Malaysia, April 22-24, 2014 (Won the 1st Best Research Paper Award)

30. International Trade & Academic Research Conference (ITARC) London, UK, November 4-5, 2013

(Winter)

31. Conference on Bio-Physicochemical Basis for Technopreneurship, University of the Punjab, Lahore, Pakistan, April 2-3, 2013

32. Attended Lahore School of Economics - First Annual Business Research Conference on Managing Business in Pakistan, Lahore, Pakistan, December 1, 2012

33. Academy of Marketing Science (AMS) Annual Conference, New Orleans, LA, USA, May 16-19, 2012

34. GFA2010, Fourth German-French-Austrian Conference on Quantitative Marketing, University of Vienna, Austria, September 16-18, 2010

35. The European Marketing Academy 39th Conference (EMAC), Copenhagen, Denmark, June 1-4, 2010

36. Academy of Marketing Science (AMS) Annual Conference, Oregon Portland, USA, May 26-29, 2010

37. 2010 ANZIBA Conference - Global Business and Sustainable Development, Sydney, Australia, April 15-17, 2010

38. Guest Speaker, "WHASIB-ANUGA 2009" World of Halal Science Industry and Business-ANUGA International Conference 2009, Cologne, Germany, October 11, 2009

39. Presented paper and attended Doctoral Consortium in Academy of Marketing Science (AMS), The 14th Biennial World Marketing Congress, Oslo, Norway, July 21-25, 2009

40. The European Marketing Academy 38th Conference (EMAC), Audencia Nantes France, May 26-29, 2009

41. Attended the 2nd European Colloquia, Vienna, Austria, November 29, 2007

Workshops/Seminars/Forums/Symposium

1. Attended a Workshop on 6th Maritime Security Workshop (MARSEW-6) with the theme of “Secure Seas- Prosperous Pakistan” , organized by Pakistan Navy War College, Lahore, December 06-14, 2023.

2. Attended a Workshop on Financial Models of Business School, organized by NBEAC – HEC, Online, September 8, 2020

3. Attended The Ningbo Forum, Pan Pacific Hotel Ningbo, Zhejiang, China, November 3-4 2018

4. Attended a Workshop on Deans on Deaning at the 5th Deans & Directors Conference – Business Education: Creating Impact with CPEC, organized by NBEAC – HEC, Karachi, Pakistan, February 6, 2018

5. Attended a Seminar on National Macroeconomic Management and Role of Provinces organized by Punjab Economic Research Institute, Planning and Development Department, Government of the Punjab, Lahore, Pakistan, September 26, 2017

6. Attended Punjab Economic Forum, organized by Punjab Economic Research Institute, Planning and Development Department, in collaboration with the Urban Unit, Government of the Punjab, Lahore, Pakistan, April 3-4, 2017

7. Hamdard Thinkers’ Forum: (National Budget Year 2017-2018 – Determination of Priorities), قومی بجٹ 18-2017 – ترجیحات کا تعینorganized by Hamdard Laboratories (Waqf) Pakistan, Lahore, April 5, 2017

8. Attended a Provincial Workshop on Prioritization of Sustainable Development Goals (SDGs) for Punjab, organized by Planning & Development Department, Government of the Punjab, Lahore, Pakistan, December 19, 2016

9. Attended a Talk on Halal Food Industry – Management and Opportunities, at Center for Applied Policy Research in Livestock (CAPRIL), UVAS Business School, University of Veterinary and Animal Sciences (UVAS), Lahore, Pakistan, September 28, 2016

10. Hamdard Thinkers’ Forum: (Preparation of National Budget Year 2016-2017)

قومی بجٹ 2016-2017 کی تیاری, organized by Hamdard Laboratories (Waqf) Pakistan, Lahore, March 30,

2016

11. Attended a Symposium on Improving the Economic Relations between Turkey & Pakistan, Lahore, Pakistan, December 7, 2015

12. Participated in a Seminar on Freedom of Information & Whistleblower Protection organized by Transparency International Pakistan (TI Pakistan) in collaboration with National Accountability Bureau (NAB) Lahore, Pakistan, March 25, 2015

13. Participated in Global Forum on Islamic Finance – Islamic Finance: A Viable Financial Alternative organized by COMSATS Institute of Information Technology, Lahore, Pakistan, March 10-11, 2015

14. Hamdard Thinkers’ Forum: (Significant Decline in Petroleum Prices: Household Goods Overpriced Up Till Now) پٹرولیم مصنوعات لی قیمتوں میں نمایاں کمی: اشیاء صَرف بدستور مہنگی, organized by Hamdard Laboratories (Waqf) Pakistan, Lahore, February 4, 2015

15. Participated as a Judge in the Annual Presentation Skills Competition, 2014, organized by Institute of Chartered Accountants of Pakistan (ICAP), Lahore, Pakistan, November 27, 2014

16. Participated in a Workshop on International Financial Reporting Standards, organized by ACCA Pakistan, Lahore, Pakistan, September 30, 2014

17. Indigenous On-Campus Training Program organized by University of the Punjab in collaboration with Higher Education Commission, Lahore, Pakistan, October 27-31, 2014

18. Organized and Presented at a Workshop on SPSS at Institute of Business Administration, University of the Punjab, Lahore, Pakistan, May 9-10, 2014

19. Training Workshop on Preparation of Business Plan organized under Tertiary Education Support Project (TESP) by Higher Education Commission of Pakistan (Monitoring and Evaluation Division), Islamabad, Pakistan, April 18, 2013

20. Workshop on Advanced Multivariate Data Analysis and Structural Equation Modeling, Institute for International Marketing Management (IMM), Vienna University of Economics and Business, Vienna, Austria, March 10-15, 2011

21. Participated in a Seminar on Statistical Quality Control at Lahore Chamber of Commerce and Industry, TQM Bureau, Lahore, Pakistan, October 22, 1998

Research and Projects Completed

Total  Ph.D No. 08, M.Phil No. 47

1. Supervised PhD Dissertation titled ‘’Development and Validation of Value Co‑Destruction Scale in Digital Sharing Economy Platforms’’ by Dr. Hafiza Aban Abid Qazi

2. PhD Thesis titled “Discovering In-Group Reactions to Out-Group Focused Endorsements: An Empirical Analysis”. PhD Supervisor: o. Univ. Prof. Bodo B. Schlegelmilch

3. Supervised PhD Dissertation titled “Financial and Cognitive Resilience: Investigating SME’s Performance and mental Wellbeing of Owner Managers during COVID-19 Pandemic by Dr. Usman Sarwar

4. Supervised PhD Dissertation titled “Mediating Effect of Work Attitudes between Socially Responsible Human Resource Management and Organization Citizenship Behavior Dr. Binish Mughal

5. Co-Supervised PhD Dissertation titled “Role of Shariah Governance, Financial Innovation and Shariah Rating in Performance of Islamic Financial Institutions with Moderation of Percieved Risk” by Dr. Aamir Sohail

6. Supervised PhD Dissertation titled “Investigating the Impact of Proactive Career Outcomes through Job Crafting Behavior: An Empirical Evidence” by Dr. Muhammad Ahmad Bilal

7. Co-Supervised PhD Dissertation titled “An Empirical Investigation of Acceptance, Quality & Usage of Mobile Devices in Predicting Adaptive Performance” by Dr. Abid Hussain

8. Supervised PhD Dissertation titled “Re-Conceptualizing Purchase Intension: The Impact of Social Media on Consumer Purchas Intention” Dr. Irsa Mehboob

9. Supervised PhD Dissertation titled “Determinants of Brand Elasticity in the Fast Moving Consumer Goods Sector of Pakistan” by Dr. Usamah Iyyaz Billah

10. HEC Approved Supervisor for PhD Studies

11. Supervising Four (4) PhD Scholars

12. Co-supervised two Master theses, Institute of International Marketing Management, Vienna University of Economics and Business, Supervisor: o. Univ. Prof. Bodo B. Schlegelmilch

13. Supervised MPhil/ Masters Theses of forty-seven (47) Scholars

14. Supervising MPhil/ Masters Theses at Hailey College of Banking and Finance, University of the Punjab, Lahore, Pakistan

15. Research Project titled “Antecedents and Consequences of Internal Brand Equity: A Case Study of Pakistan”, funded by University of the Punjab, Lahore, Pakistan, 2013.

16. Project Report on the Working of ‘Shezan International’ during the course of M.Com

Administrative Experience


• Dean, Faculty of Commerce, University of the Punjab, Lahore, Pakistan (August 2023 to date)

• Principal, Hailey College of Commerce, University of the Punjab, Lahore, Pakistan (Feb 2023 to May 2023)

• Member Syndicate, University of the Punjab, Lahore, Pakistan (Jan 2020 to Oct 2021)

• Member Appellate Committee (Standing Committee of Syndicate), University of the Punjab, Lahore, Pakistan (Nov 2019 to Oct 2021)

• Dean, Faculty of Commerce, University of the Punjab, Lahore, Pakistan (Jun 2018 to Jun 2021)

• Principal, Hailey College of Banking and Finance, University of the Punjab, Lahore, Pakistan (Aug 2014 to Feb 2023)

• Worked as an acting Director of Institute of Business Administration, University of the Punjab, Lahore, Pakistan

• In-charge Evening Programs, Institute of Business Administration, University of the Punjab, Lahore, Pakistan

• Student Adviser, Institute of Business Administration, University of the Punjab, Lahore, Pakistan

• Chairman Appellate Committee (Standing Committee of Syndicate), University of the Punjab, Lahore, Pakistan (Jan 2023 to date)

• Chairman Board of Faculty of Commerce, University of the Punjab, Lahore, Pakistan

• Chairman Equivalence Committee, University of the Punjab, Lahore, Pakistan

• Chairman Admission Committee for Disabled Students, University of the Punjab, Lahore, Pakistan

• Chairman Main Purchase & Indent Committee, University of the Punjab, Lahore, Pakistan

• Member Selection Committee to execute recruitment process of faculty members at Pothohar Campus, University of the Punjab at Gujar Khan

• Member Board of Studies in Commerce, Hailey College of Commerce, University of the Punjab, Lahore, Pakistan

• Member Departmental Doctoral Program Committee (DDPC), Hailey College of Commerce,

University of the Punjab, Lahore, Pakistan

• Member Departmental Tenure Review Committee (DTRC), Hailey College of Commerce, University of the Punjab, Lahore, Pakistan

• Member Departmental Tenure Review Committee (DTRC), Institute of Business Administration, University of the Punjab, Lahore, Pakistan

• Member Investment Committee, University of the Punjab, Lahore, Pakistan

• Member Award of Medals/ Purses Committee, University of the Punjab, Lahore, Pakistan

• Expert Member in PPSC for Appointments of Varied Administrative Positions

• Subject Examiner in FPSC

• Member Board of Advanced Studies and Research, The Superior College, Lahore, Pakistan

• Vice-President, Anjuman Himayat-i-Islam, Lahore, Pakistan

• Chairman Board of Studies in Banking and Finance, Hailey College of Banking and Finance, University of the Punjab, Lahore, Pakistan

• Chairman Departmental Doctoral Program Committee (DDPC), Hailey College of Banking & Finance, University of the Punjab, Lahore, Pakistan

• Chairman Departmental Tenure Review Committee (DTRC), Hailey College of Banking & Finance, University of the Punjab, Lahore, Pakistan

• Chairman Board of Studies, Department of Management Sciences, Virtual University of Pakistan, Pakistan

• Chairman Committee for Implementation of HEC Revised Business Education Roadmap, University of the Punjab, Lahore, Pakistan

• Chairman Committee to Assess the Mobility Requirement of the Applicants of University of the

Punjab for Prime Minister’s Wheelchair Scheme - Higher Education Commission Pakistan

• Convener Convocation Coordination Committee, University of the Punjab, Lahore, Pakistan

• Convener Punjab University Affiliated BBA (Hons.) and MBA Degrees awarding Colleges/

Institutions, University of the Punjab, Lahore, Pakistan

Timeline

Dean, Faculty of Commerce

University of the Punjab
08.2023 - Current

Principal, Hailey College of Commerce

University of the Punjab
02.2023 - 05.2023

Dean, Faculty of Commerce

University of the Punjab
06.2018 - 06.2021

Principal, Hailey College of Banking and Finance

University of the Punjab
08.2014 - 02.2023

Professor, Hailey College of Commerce

University of the Punjab
11.2013 - Current

Associate Professor, IBA

University of the Punjab
10.2011 - 11.2013

Adjunct Faculty

Vienna University of Economics and Business
10.2010 - Current

Research Associate, IIMM

Vienna University of Economics and Business
04.2007 - 04.2011

Ph.D. - Halal Marketing

IMM-Vienna University of Economics And Business WU
04.2001 -

Master of Science - Commerce

HCC-University of The Punjab
04.2001 -

Bachelor of Science - Commerce

HCC, University of The Punjab
04.2001 -

Assistant Professor, Hailey College of Commerce

University of the Punjab
12.2000 - 10.2011

Lecturer, Hailey College of Commerce

University of the Punjab
04.1993 - 12.2000

Marketing Manager

Cool Industries (Pvt.) Ltd
04.1988 - 04.1993
Prof. Dr. Mubbsher Munawar KhanEducation And Administration