Summary
Overview
Work History
Education
Skills
References
Affiliations
Timeline
Generic

PRATHEESH UTHAYAKUMAR

Senior Brand Executive
COLOMBO

Summary

Innovative individual with more than 4 years of experience and background in branding, keen on elevating brand presence and driving market engagement. Demonstrated success in managing brand strategy and executing impactful marketing campaigns. Proven ability to utilize creative solutions and effective communication to achieve brand goals.

Overview

9
9
years of professional experience
3
3
Languages

Work History

SENIOR BRAND EXECUTIVE

ROYAL LANKA AGENCIES
03.2025 - Current
  • Creating brand aligned VM concepts, elevating boutique presentation and client journey.
  • Collaborated with cross-functional teams to develop innovative marketing materials for increased brand visibility.
  • Assessed sales performance indicators regularly, identifying areas for improvement within the team.
  • Led creative direction of advertising initiatives, resulting in increased ad recall and purchase intent among target audiences.
  • Ensured alignment of promotional activities with overall business objectives for maximum impact on revenue growth.
  • MONTBLANC BOUTIQUE & TURRET FLAGSHIP LK

BRAND EXECUTIVE

ROYAL LANKA AGENCIES
12.2021 - 02.2025
  • Spearheaded sustainability efforts within the organization, demonstrating commitment to corporate social responsibility while strengthening the overall brand image.
  • Conducted thorough market research to identify industry trends and opportunities for growth.
  • Boosted brand awareness by developing and implementing strategic marketing campaigns.
  • Provided exceptional leadership during times of change or crisis management situations.
  • MONTBLANC BOUTIQUE & TURRET FLAGSHIP LK

SALES EXECUTIVE

SOFTLOGIC BRANDS
09.2020 - 11.2021
  • Identified and analyzed customer needs to recommend tailored product solutions, improving customer satisfaction and contributing to repeat business.
  • Applied effective up-selling and cross-selling techniques to increase average transaction value and support revenue growth targets.
  • Executed in-store promotions and implemented visually appealing merchandising displays to enhance product visibility and drive foot traffic.
  • Partnered with cross-functional sales teams to align strategies, optimize customer engagement, and achieve sales performance goals.
  • TISSOT, LONGINES & RADO BOUTIQUE LK

SALES REPRESENTATIVE

CENTRAL ELECTRICALS, SRI LANKA
04.2020 - 09.2020
  • Expanded customer base through networking, and relationship building.
  • Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
  • Increased sales revenue by identifying and targeting high-potential accounts.
  • Consistently met or exceeded quotas by implementing strategic sales plans and effective time management.

STORE MANAGER

COLONIAL ELECTRICALS, SRI LANKA
01.2017 - 01.2018
  • Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
  • Managed inventory control, cash control, and store opening and closing procedures.
  • Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
  • Promoted team collaboration, performance, and efficiency by fostering healthy environments focused on mutual success.

Education

Advanced Diploma - Hospitality Management

William Angliss Institute SLIT
Malabe
04.2001 -

Ordinary Level Examination (O Levels) -

London G.C.E
04.2001 -

Skills

  • Customer engagement
  • Marketing analytics
  • Sales support
  • Creative direction

References

Mr. Natrajan Ramadoss                              

Head Sales & After Service                                                                                                         

Royal Lanka Agencies (Pvt) Ltd.                                                                                                   

Colombo 03                                                    

Mobile : + 91 98716 26749                                                                                                         

Office : 0117 220 585                                                                                                                                    

Email : natrajaroja@gmail.com                


Mr.Tharusha Dilshan

General Manager

Burger Drop UK

Mobile: + 44 73127 31185

Office: +44 019149 06345

Email: tharushadilshan73@gmail.com                                                                                   

Affiliations

  • Successfully completed the Luxury Watch Brand Trainings for the brands.
  • Tissot, Longines, Rado,Montblanc, Baume & Mercier and Frederique Constant (2020-2025).
  • Under 19 Inter-House Cricket captain at MDG International School (2015-2016).
  • Represented the Under 19 Athletics team at MDG International School (2015-2016).
  • Deputy Head Prefect at Beefort International School (2012-2015).
  • Treasurer and Prefect at MDG International School (2010-2012)
  • Completed Level 8 at all island Western Music and Speech (2008-2013).

Timeline

SENIOR BRAND EXECUTIVE

ROYAL LANKA AGENCIES
03.2025 - Current

BRAND EXECUTIVE

ROYAL LANKA AGENCIES
12.2021 - 02.2025

SALES EXECUTIVE

SOFTLOGIC BRANDS
09.2020 - 11.2021

SALES REPRESENTATIVE

CENTRAL ELECTRICALS, SRI LANKA
04.2020 - 09.2020

STORE MANAGER

COLONIAL ELECTRICALS, SRI LANKA
01.2017 - 01.2018

Advanced Diploma - Hospitality Management

William Angliss Institute SLIT
04.2001 -

Ordinary Level Examination (O Levels) -

London G.C.E
04.2001 -

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PRATHEESH UTHAYAKUMARSenior Brand Executive