Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Omair Malik

Islāmābād

Summary

Results-driven sales manager bringing several years of experience in product development, promotion, and optimization. Skilled in developing lasting client rapport based on knowledgeable support and consistent service. Proficient in developing and applying advanced marketing, prospecting, and merchandising strategies to accomplish promotional goals. Demonstrated success in building networks and supporting branding objectives.

Overview

14
14
years of professional experience

Work History

Corporate Sales Manager

Appologix
Islamabad
10.2023 - Current
  • Cultivated strong business relationships with key decision makers within target accounts.
  • Provided technical support to customers regarding products and services offered.
  • Identified potential cross-selling opportunities to maximize client value.
  • Created detailed reports on sales performance for senior management review.
  • Managed customer relationships and identified new sales opportunities.
  • Identified new business opportunities through networking events and cold calling prospects.
  • Analyzed market trends, evaluated competitors' activities and developed pricing models.
  • Coordinated product training sessions for clients, partners, and internal staff members.
  • Resolved customer complaints in an efficient manner that minimized negative publicity.
  • Utilized CRM software systems to track leads, manage contacts, generate reports.
  • Directed and coordinated products, services and sales activities.
  • Followed up after each completed sale to check on satisfaction and offer additional support to maximize brand loyalty.

Director Of Operations And Marketing

Advantecca
, Pakistan & Canada
06.2021 - Current
  • Executed high-performing Amazon Ads, achieving six-figure outcomes for diverse brands, agencies, and Amazon sellers.
  • Led sales exceeding $6M through meticulously managed ad campaigns across the US, Canada, and the UK, showcasing exceptional revenue growth.
  • Managed a comprehensive team of 3 junior PPC managers and a content/design unit, evolving into a full-service entity.
  • Delivered campaigns with optimal ROI, minimizing ad expenditure while enhancing client outcomes in Amazon PPC.
  • Crafted engaging social content, incorporating B2B copywriting and graphics to drive audience engagement.
  • Developed and implemented operational strategies to maximize efficiency, reduce costs, and improve customer satisfaction.

Head Of Ecommerce Marketing

WhatSales
Islamabad
05.2021 - 05.2023
  • Build and execute a strategic account plan that delivers on key business opportunities for the seller.
  • Conduct deep data analysis and provide routine executive-level reporting on the seller's current business and future opportunities.
  • Create data-driven action plans and execute them to generate additional traffic to Amazon listings.
  • Keep a close eye on the competitive landscape and ensure that the customer's products are not losing ground to new or existing competition.
  • Drive new product research and product launches.
  • Build strong communication channels at all levels of the seller's organization, set proper expectations, provide clear status communications, and manage towards a growth plan.
  • Handle various types of cases related to Amazon FBA inbound, product issues, and customer complaints.
  • Coordinate with sellers & internal teams for Catalog's content creation.
  • Document processes & regularly update existing processes.
  • Handle various sets of daily, weekly, and monthly business reports.
  • Onboard new processes if required as per the business needs.
  • Focusing on 2 primary goals of the seller - Growth and Profitability.

Hod Marketing

Cubix
08.2018 - 03.2021
  • Designing & building digital marketing strategies, database selection and quality assurance of all inbound marketing campaigns.
  • Advanced proficiency in Google Suit, Hubspot, Analytical tools (Ahref, SEMRush etc), Mailchimp and several other email & marketing automation tools.
  • Performs day-to-day marketing activities including, but not limited to, email campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven and social media campaigns.
  • Develop and implement target accounts strategy to support account-based marketing & selling.
  • Develop and implement jointly with sales pipeline generation and acceleration programs for specific, targeted accounts and contacts.
  • Creating lead generation strategy using all possible channels like Google Ads PPC, Paid Social Media, SEO, content and email marketing etc.
  • Create annual and quarterly marketing plans and targets for targeted sales accounts and contacts that focus on new logos and accelerate existing opportunities.
  • Proactively engage with the direct and indirect sales teams to coordinate, communicate, and optimize the impact of marketing activities.
  • Communicate and educate the sales team regarding new and planned marketing activities including global, regional and local programs.
  • Track lead flow to ensure the appropriate sales channels are following up on marketing in a timely manner.

Senior Marketing Executive

Gaditek
Karachi
02.2014 - 08.2018
  • My core responsibility was to establish Kill Ping as a brand and perform digital marketing procedures to create a community around the brand and also to generate steady sales.
  • Strategy designing for Affiliate marketing and organic traffic/Keyword Ranking.
  • Research for affiliates and paid marketing opportunities to further increase brand visibility.
  • Complete Keyword Research for Kill Ping by performing deep competitor analysis.
  • Designing and implementing on-page SEO techniques for Kill Ping. Also doing customer optimization by observing the user journey on website.
  • Making a complete off-page link-building strategy for Kill Ping, with the goal of adding quality backlinks pointing back to the main website and blog page.
  • Performing scheduled website audits to check website health and status and compiling progress reports with suggestions to further improvements.
  • Designing and implementing Social media marketing techniques to increase the number of Likes and shares on Kill Ping social accounts.
  • Assigning the task to the social media and content team.

Senior Executive Marketing (Team Lead)

TradeKey
02.2011 - 01.2014
  • Developing content for all assigned clients also proofreading of the content of junior associates.
  • Designing and implementing on-page SEO strategies for every client individually.
  • Designing complete off-page link building plan of every client and performing daily off-page assign tasks.
  • Selecting the domains according to the requirement of the clients.
  • Managing & assigning task to team members.
  • Checking and updating the status and health of clients website using Google Webmaster tool.
  • Checking and reporting the complete traffic statistics to senior authorities.
  • Content marketing of every clients website individually.
  • Tracking performance of the team and report to higher authorities.
  • Finding and placing paid links for clients website.

Education

Bachelor's degree - Engineering

PAF-Karachi Institute of Economics & Technology
Karachi
01.2012

intermediate - Pre-Engineering

PEF College
Karachi
01.2007

Matriculation - Computer Science

Army Public School C.O.D
Karachi
01.2005

Skills

  • Sales forecasting
  • Customer relationship management
  • Market research
  • Sales call management
  • Business development and planning
  • Client communication

Timeline

Corporate Sales Manager

Appologix
10.2023 - Current

Director Of Operations And Marketing

Advantecca
06.2021 - Current

Head Of Ecommerce Marketing

WhatSales
05.2021 - 05.2023

Hod Marketing

Cubix
08.2018 - 03.2021

Senior Marketing Executive

Gaditek
02.2014 - 08.2018

Senior Executive Marketing (Team Lead)

TradeKey
02.2011 - 01.2014

Bachelor's degree - Engineering

PAF-Karachi Institute of Economics & Technology

intermediate - Pre-Engineering

PEF College

Matriculation - Computer Science

Army Public School C.O.D
Omair Malik