OMAIR AZAM KHAN
Marketing Professional
Karachi
Summary
Having more than 20 years of Marketing Experience in Pakistan, UAE, Oman, and Saudi Arabia. Have worked on large and small-scale Exhibitions & Conferences. Expertise in increasing traffic to websites and increasing sales leads generated from websites. Expertise in developing new events and concepts. I have worked on almost all kinds of events (New events, Large-scale Events, Re-Launched Events, Awards, and Magazines etc).
Overview
20
20
years of professional experience
Work History
MARKETING SPECIALIST (Remote Position)
Energy Conference Network
Houston, Texas
08.2021 - Current
- Currently working as a Marketing Specialist, responsible for planning, executing, and optimizing marketing strategies for 15–20 annual conferences and exhibitions in the Oil & Gas and Mining sectors. Oversee end-to-end marketing activities, including campaign management, digital promotions, branding, and audience engagement, resulting in increased participation and enhanced brand visibility across key markets.
MARKETING SERVICES MANAGER
Riyadh Exhibitions Company
12.2019 - 03.2021
- I was reporting directly to the COO and was responsible for working with him directly in launching new events and concepts. Worked closely with the sales team to help and guide them on how to maximize their sales. Worked closely with the operations team to improve the branding and onsite layouts to improve the show image. Also, closely worked with the IT department to bring new technology to the company to improve the tracking and monitoring of all events.
- RESPONSIBILITIES:
- Researching, planning, writing, and implementing the exhibition marketing plans
- Database analysis, segmentation, and management
- Work with the creative team to produce key marketing materials in print, digital, and video.
- Developing strategies for Social Media platforms
- Research competitors and understand the event's market trends.
- Manage successful sales campaigns.
- Identify and research possible sales agents and penetrate growth areas.
- Ensure the achievement of weekly, monthly, and yearly sales targets.
- Ensure spending matches with budget bottom lines.
- Track project tasks' duration, resources, and milestones.
MARKETING Consultant
Pegasus Consultancy
05.2019 - 12.2019
- I was working as a consultant helping the Marketing Team to generate sales leads and also guiding the Sales Team in sales processes and helping them with sales issues.
HEAD OF MARKETING & DIGITAL SOLUTIONS
F.A.K.T Exhibitions
10.2017 - 05.2019
- I was reporting directly to the CEO and was responsible for working with him closely on the improvement of processes for all departments. I handled different departments like Marketing, Telesales, IT, Design, and the Sales team also.
- RESPONSIBILITIES:
- Develop innovative marketing campaigns, tools, and activities.
- Work with the sales teams to develop the shows through database building, research, and enhanced value-added events such as conferences, gala dinners, awards ceremonies, etc
- Assist in the development and research of new show ideas and markets where required.
- Research and develop dedicated Data management procedures for the whole department.
- Manage exhibition onsite activities including press conferences, press days, and media centers.
- Ensure the identity guidelines are adhered to by internal departments and external agencies.
- Guiding the sales team on how to sell and how to work on new events, etc.
- Report to the CEO directly and discuss with him strategies for all events before execution.
SENIOR MARKETING MANAGER
Oman International Trade Exhibitions
12.2014 - 08.2017
- I was reporting directly to General Manager and was responsible to overall improve processes for Marketing / Sales / Operation / Database and IT departments. Worked closely with GM on launching new events and concepts.
- RESPONSIBILITIES:
- Researching, planning, writing, and implementing of the exhibition marketing plans
- Managing the visitor acquisition campaign of exhibitions from start to finish.
- Database analysis, segmentation, and management
- Work with creative team to produce key marketing materials in print, digital and video.
- Manage commercial social media accounts including Twitter and LinkedIn.
- Research competitors and understand the energy events market trends.
- Liaising with suppliers to ensure event collateral is produced and delivered on time.
- Working with the production team to obtain speaker bio’s, photos, corporate logos etc for web and print materials.
- Create commercially driven marketing copy that sells.
- Managing exhibitor marketing opportunities
- Managing the registration team pre-show and onsite
- Assisting the event team onsite with the set-up, registration, and breakdown of the events
- Responsible to coach/mentor the more junior members of the marketing department
MANAGER BUSINESS SOLUTIONS
Pegasus Consultancy
06.2014 - 11.2014
- RESPONSIBILITIES:
- Identify issues in different departments.
- Provide solutions and new methods to make departmental process smoother.
- Implement proper email system and website tracking setup to monitor things.
- Training of Marketing & Sales staff on how to make things better and how to track your performance.
MARKETING MANAGER - CONFERENCES
MESSE FRANKFURT MIDDLE EAST
02.2013 - 02.2014
- RESPONSIBILITIES:
- Managing marketing campaigns for different conferences
- Ensure all targets and KPI’s relating to volumes and revenues are hit
- Drive leads to the sponsorship sales team
- Increase lead generation YoY
- Increasing lead conversion
- Ensure a smooth working relationship with the all key stakeholders.
- Achievements:
- Generated $40,000 net profit in first conference that I worked on, previously their conferences were going in loss
- Developed and trained telesales team of 7 people on how to do delegate sales
MARKETING EXECUTIVE
INFORMA EXHIBITIONS
07.2008 - 01.2013
- RESPONSIBILITIES:
- Creating marketing materials and managing design work, copywriting and proofreading, creating web and social media content, sending email campaigns and supporting the exhibition stand at events.
- Evaluating and reporting on marketing communication performance both internally and to business development partners.
- Effective planning and execution of marketing campaigns, including tracking promotional spend, event budgets and raising POs.
- Negotiating and managing contra deals for events. Building effective working relationships with key internal colleagues and external stakeholders, including allocated business development partners.
- Responsible for identifying and proactively improving marketing activities and collateral wherever possible.
- Assisting different Marketing Managers in their events
SENIOR MARKETING EXECUTIVE
Pegasus Consultancy
06.2005 - 07.2008
- RESPONSIBILITIES:
- Responsible for international sales for Plastic & Packaging events
- Responsible for database building for the event
- Use to travel internationally to promote the event and bring international exhibitor.
- Dealing with stand contractor regarding booth designs
- Coordinating with Accounts regarding payments and invoices.
Education
MBA - Marketing
HAMDARD UNIVERSITY
Karachi, Sindh 04.2001 -
Bachelor of Science - Computer Science
AL KHAIR UNIVERSITY
Islamabad 04.2001 -
References
References will be furnished upon request
Accomplishments
- Introduced proper email system and complete tracking network for websites and emails.
- Generated more than USD 150,000 sales through Digital Marketing.
- Increased Visitorship of 3P – Plas, Print, Pack Pakistan by 60%, Solar Pakistan by 20% and IGATEX by 15% in 2018 (First Half)
- Launched new events on Cleaning & Waste Management / Logistics & Transport / Hotel & Restaurant /LIGHT Pakistan / Electricity Pakistan
- Re-Launched their closed events with new look like EGO (Energy, Gas, Oil Pakistan), Build Pakistan (Building & Construction show), Auto Pakistan (Show related to Auto sector)
- Increased the database of company for all events from 40,000 to 80,000 in just 1 yr.
- In year 2017, the sales leads generated and closed through Digital marketing was 99,000 Omani Rials ($ 257,034), which was highest in 25 yrs of this company.
- In total 3 years generated over $450,000 sales through digital marketing
- In year 2017, the media partnership/barters done for all events was of worth 38,500 Omani Rial ($100,000), which was again highest in company history.
- Increased the database of the company for all events from 20,000 to 90,000 in 3yrs.
- Introduced a proper email & tracking system in the company which was missing before.
- Introduced website tracking system by using Google Analytics on all events websites.
- In 2015, increased the visitorship of our main events by an average 25% also increased in exhibitor sales by an average 15-20%
- Worked on events related to different sectors like Information Technology / Higher Education / Training / Cleaning / Facilities Management / Smart City
Timeline
MARKETING SPECIALIST (Remote Position)
Energy Conference Network
08.2021 - Current
MARKETING SERVICES MANAGER
Riyadh Exhibitions Company
12.2019 - 03.2021
MARKETING Consultant
Pegasus Consultancy
05.2019 - 12.2019
HEAD OF MARKETING & DIGITAL SOLUTIONS
F.A.K.T Exhibitions
10.2017 - 05.2019
SENIOR MARKETING MANAGER
Oman International Trade Exhibitions
12.2014 - 08.2017
MANAGER BUSINESS SOLUTIONS
Pegasus Consultancy
06.2014 - 11.2014
MARKETING MANAGER - CONFERENCES
MESSE FRANKFURT MIDDLE EAST
02.2013 - 02.2014
MARKETING EXECUTIVE
INFORMA EXHIBITIONS
07.2008 - 01.2013
SENIOR MARKETING EXECUTIVE
Pegasus Consultancy
06.2005 - 07.2008
MBA - Marketing
HAMDARD UNIVERSITY
04.2001 -
Bachelor of Science - Computer Science
AL KHAIR UNIVERSITY
04.2001 -
Similar Profiles
Dejohn RoweDejohn Rowe
Video Editor, Replay Operator, Graphics Operator, Camera Operator at University of Kentucky Southeastern Conference Sports Network Control RoomVideo Editor, Replay Operator, Graphics Operator, Camera Operator at University of Kentucky Southeastern Conference Sports Network Control Room
Ben WeissBen Weiss
Play-by-Play Broadcaster/Reporter at Sunshine State Conference NetworkPlay-by-Play Broadcaster/Reporter at Sunshine State Conference Network
RODERICK (ROD) OWENSRODERICK (ROD) OWENS
Sales Account Manager Recruiter at The Professionals Network Energy Network Med NetworkSales Account Manager Recruiter at The Professionals Network Energy Network Med Network
Waheed ZafarWaheed Zafar
General Manager Quality at Alkaram Textile Mill LtdGeneral Manager Quality at Alkaram Textile Mill Ltd
Hamza JameelHamza Jameel
Teacher at The Horizon High SchoolTeacher at The Horizon High School