Hi, I’m
Novera Anees
A Seasoned Marketing Professional
Summary
A Dynamic marketing leader with over 15 years of experience in crafting and executing exceptional marketing campaigns, content, and collateral through a blend of established and innovative strategies.
Proven track record of driving results and fostering collaboration, with deep expertise in brand management and social media engagement.
Recognized for a detail-oriented approach and decisive leadership that consistently delivers impactful outcomes.
Committed to leveraging creativity and analytical skills to elevate brand presence and effectively engage target audiences.
Overview
15
years of professional experience
1
Certification
2
Languages
Work History
Sketchers Media
Director of Sales and Marketing
02.2023 - Current
Job overview
- Define and execute the organization’s strategic marketing vision in alignment with corporate growth objectives, revenue targets, and long-term market positioning.
- Lead enterprise-level marketing transformation initiatives by integrating AI, advanced analytics, automation frameworks, and performance intelligence into client and agency operations.
- Develop and oversee comprehensive go-to-market (GTM) strategies, ensuring alignment across brand, digital, performance, and customer lifecycle channels.
- Establish data-driven governance models to monitor KPIs including revenue growth, market share, ROAS, and customer retention metrics.
- Drive strategic business development initiatives, leading high-value pitches, corporate partnerships, and contract negotiations to expand market footprint.
- Provide executive oversight on portfolio performance, ensuring commercial viability, profitability optimization, and scalable service delivery.
- Collaborate with senior leadership and board stakeholders to translate corporate strategy into measurable marketing outcomes.
- Lead cross-functional teams across strategy, digital marketing, SEO, CRM, analytics, and creative functions, ensuring operational excellence and delivery consistency.
- Oversee budget planning and financial stewardship of marketing investments, ensuring optimal resource allocation and ROI maximization.
- Institutionalize marketing automation, predictive analytics, AI-enabled SEO, and CRM lifecycle strategies to enhance operational efficiency and performance scalability.
- Champion innovation by identifying emerging technologies and market trends, positioning the agency as a forward-thinking, AI-integrated marketing partner.
- Build and sustain long-term enterprise client relationships through structured account governance, performance transparency, and value-driven engagement.
JAZZ PAKISTAN
ASSISTANT MANAGER FOR INTERNATIONAL BUSINESS
04.2013 - 03.2018
Job overview
- As a custodian for International Business, I presented International Roaming Agreements (IRAs) to global operators for product launches.
- I also proposed discount deals for International Dialing Business in the favor of Jazz.
- While conducting competitor analysis I proposed the right pricing strategy for Jazz roamers.
- I designed marketing collateral for international roaming campaigns in liaison with marketing department.
- Controlling costs while steering traffic to cheapest routes to was also part of my role.
- Closing IDD business at 220 million PKR every month while managing cost and stimulating growth was also one of the targets assigned to my role.
LEVI STRAUSS PAKISTAN
ASSISTANT BRAND MANAGER
02.2012 - 02.2014
Job overview
- As a Brand Manager, I looked after Denizen at Levis.
- May target was to deliver a revenue of USD 3.5 million on yearly basis.
- I had to coordinate with global/local sourcing team for development and production of line plan while ensuring product-buy readiness for retail.
- I supervised marketing activities including product shoot and streamlined content as per global SOPs for different channels.
- I had to organized product trainings for retail team to ensure better understanding of line plan and sales targets.
- My role also included to look into new trends and analyze the fashion industry locally to emerge global fashion into the local trends.
- Product innovation, product development, product deliver and product performance, all fell under my KPI.
UNILEVER PAKISTAN PVT. LTD.
BUSINESS ANALYST
11.2010 - 01.2012
Job overview
- As a Business Analyst for Central Region, I had to provide business analytics to track record for sales/market share/volume/value/productivity/penetration/drop size/trade & consumer promotions.
- I was hands on in Developing category and customer wise Sales Operating Plan (SOP) for quarterly facing of target.
- I also worked closely with cross functional teams for market research, consumer insight, marketing communication, supply chain and sales.
- I coordinated with field team to meet safety KPIs, MBBS (More store and Field Capability Score), Perfect store compliance (OSA, SOS, NPD, Planogram and Proposition).
- Analyzing financial reports, market data by SAP, Nielson and Retail Audit was part of my domain and I felt pleasure in converting it into growth opportunities.
Education
Lahore School of EconomicsLahore, Punjab, Pakistan
MBA from Marketing and Finance
04-2018
Lahore School of EconomicsLahore, Punjab, Pakistan
BBA (Hons) from Finance
04-2010
Skills
Business and Financial Analytics
Creative direction
Trade marketing
Advertising campaigns
Marketing Communication
Strategic Guidance
Sales Negotiation
Conflict Management
Cross Functional Coordination
Certification
Advanced Content management and SEO by LUMS
Timeline
Director of Sales and Marketing
Sketchers Media
02.2023 - Current
ASSISTANT MANAGER FOR INTERNATIONAL BUSINESS
JAZZ PAKISTAN
04.2013 - 03.2018
ASSISTANT BRAND MANAGER
LEVI STRAUSS PAKISTAN
02.2012 - 02.2014
BUSINESS ANALYST
UNILEVER PAKISTAN PVT. LTD.
11.2010 - 01.2012
Lahore School of Economics
MBA from Marketing and Finance
Lahore School of Economics
BBA (Hons) from Finance