Noorin Ashraf
Lahore
Summary
Data Analyst with experience in data management, dashboard development, automation, and market research. Skilled in Power BI, SQL, Metabase, Mixpanel, HubSpot, and Excel, with a record of delivering insights that improve decision-making, optimize operations, and drive business growth.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Data Analyst
Premier Energy (E-commerce)
07.2025 - Current
- Analyzed online sales funnels and customer journeys, identifying bottlenecks that improved checkout conversion by 10%.
- Built automated dashboards (Power BI, SQL, Metabase) to track traffic sources, cart abandonment, and repeat purchases, reducing reporting time by 30%.
- Implemented competitor benchmarking and market trend analysis, supporting pricing adjustments that increased sales margins.
- Partnered with leadership to translate analytics into actionable strategies, boosting customer retention and overall business growth.
Data Analyst
Gozayaan (Travel-Tech)
05.2024 - 07.2025
- Collected, cleaned, and analyzed booking and sales data, increasing reporting accuracy and enabling timely decision-making.
- Developed interactive dashboards and automated reports (Metabase, Power BI, Mixpanel, HubSpot), improving performance visibility across teams.
- Conducted customer segmentation and cohort analysis in Mixpanel, revealing peak booking periods and travel behavior trends that informed marketing campaigns.
- Provided actionable insights to enhance customer experience and support international sales and marketing operations.
Executive Assistant
Miliec Motor
12.2023 - 05.2024
- Built Excel dashboards to monitor operational KPIs, reducing manual tracking time by 20%.
- Consolidated and analyzed departmental data to produce weekly performance reports for senior management.
Enterprise Account Executive
MindBridge Technologies
11.2021 - 12.2023
- Monitored client performance data for enterprise accounts (Tim Hortons, Starbucks, KFC), identifying opportunities to optimize service delivery.
- Collaborated with cross-functional teams to analyze account data and recommend strategies that improved customer satisfaction and retention.
Education
Bachelor of Business Administration (BBA) -
University of Veterinary and Animal Sciences
01.2021
Skills
- Power BI, Metabase, Mixpanel, SQL, Excel, Google Sheets, HubSpot, Salesforce, ERP systems
Certification
- Google Data Analytics – Coursera (Google)
- Power BI for Business Intelligence
- Excel for Data Analytics and Business Insights
Timeline
Data Analyst
Premier Energy (E-commerce)
07.2025 - Current
Data Analyst
Gozayaan (Travel-Tech)
05.2024 - 07.2025
Executive Assistant
Miliec Motor
12.2023 - 05.2024
Enterprise Account Executive
MindBridge Technologies
11.2021 - 12.2023
Bachelor of Business Administration (BBA) -
University of Veterinary and Animal Sciences