Nimra Hafeez
Multan
Summary
Results-driven Facebook Ads Media Buyer with 6+ years of agency experience specializing in scaling high-ticket clients and delivering exceptional ROAS. Proven track record of managing budgets from $5,000 to $300,000+ monthly, with expertise in full-funnel optimization and lead generation campaigns. Consistently achieve 6-7X ROAS through strategic campaign management and data-driven optimization.
Overview
4
4
years of professional experience
Work History
Facebook Ads Specialist
ManTalks
- Company Overview: Agency Client
- Notable Achievement: 7.29X ROAS Campaign
- Engineered complete funnel strategy for high-ticket coaching program
- Generated $93,865 in revenue from $12,883 ad spend through strategic campaign management
- Created and optimized multi-stage funnel incorporating free resources, exclusive events, and limited-time offers
- Developed high-converting ad copy and creative strategies for each funnel stage
- Implemented advanced tracking and analytics for accurate performance measurement
- Agency Client
Meta Ads Manager & Strategist
Big Life Marketing
05.2024 - 12.2024
- Increased company revenue by 50% through strategic funnel optimization and performance-driven campaign adjustments
- Restructured account attribution models and budget allocation across funnel stages to maximize ROI
- Developed and implemented comprehensive testing frameworks for creative, copy, and audience targeting
- Managed client communication and reporting, maintaining strong relationships through data-driven insights
- Successfully scaled high-performing campaigns while maintaining profitable ROAS targets
Paid Ads Media Buyer
Create The Movement Marketing
10.2021 - 03.2024
- Managed $300,000 monthly ad spend achieving consistent 6X ROAS for e-commerce clients
- Increased client revenue by 116% (from $40K to $80K monthly) through strategic campaign optimization
- Coordinated with creative teams to develop and test new ad concepts and angles
- Implemented daily optimization protocols for budget, bidding, and creative performance
- Maintained detailed performance tracking and client communication protocols
Senior Facebook Ads Media Buyer
Grow Automate Scale
09.2020 - 10.2021
- Achieved 100% revenue increase within first month through strategic campaign scaling
- Managed end-to-end campaign execution including creative development, A/B testing, and funnel optimization
- Integrated advanced tracking systems using Zapier and CRM tools for accurate attribution
- Delivered comprehensive performance reports and strategic recommendations to leadership team
Education
Bachelor of Science - Mathematics
National University of SCIENCES & TECHNOLOGY
Islamabad, Pakistan08-2018
Skills
- Campaign Strategy & Optimization
- Lead Generation Funnels
- Meta Ads Manager Expert
- Performance Analysis & Reporting
- Direct Response Copywriting
- Creative Direction & Testing
- Client Retention & Communication
- Data-Driven Decision Making
- Meta Business Suite
- Google Analytics
- Google Tag Manager
- GoHighLevel
- Shopify
- Zapier
- CRM Systems
- Canva
- Wicked Reports
- Attentive
- Asana
- ClickUp
- Slack
Accomplishments
- Consistently maintained 6-7X ROAS across various high-ticket client accounts.
- Scaled accounts from $5K to $300K+ monthly ad spend while maintaining profitability.
- Developed and implemented repeatable systems for campaign optimization and scaling.
- Strong track record of client retention through consistent performance and communication.
Timeline
Meta Ads Manager & Strategist
Big Life Marketing
05.2024 - 12.2024
Paid Ads Media Buyer
Create The Movement Marketing
10.2021 - 03.2024
Senior Facebook Ads Media Buyer
Grow Automate Scale
09.2020 - 10.2021
Facebook Ads Specialist
ManTalks
Bachelor of Science - Mathematics
National University of SCIENCES & TECHNOLOGY
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