Nida Mohsin
Marketing And Business Development Professional
Summary
Creative Business Development Manager with impressive track record of improving sales and growing company customer base. Innovative program management, strategic planning and team leadership skills. Successful team builder with exceptional communication abilities. I have passion for brand and channel management. I am eager to translate my command on consumer insights and experiential marketing expertise into positioning brands effectively. I believe in operational excellence which results in strong brands via Concept Building & Consumer Relations. I have been a catalyst in changing consumer attitudes by strategic and creative campaigns. I collaborated with business partners and synchronized marketing initiatives with cross functional teams to gain growth and higher revenues. I am also highly skilled in forecasting, project management and strategic planning with exceptional communication abilities. Thorough in monitoring trends and capitalizing on emerging opportunities.
Overview
15
15
years of professional experience
7
7
years of post-secondary education
8
8
Certifications
Work History
Digital Marketing Manager
DATASPECC Pvt. Ltd.
Karachi
05.2020 - Current
- Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors
- Directed successful search engine marketing campaign that used solid linking, technical and keyword research tactics.
- Publish daily content to build meaningful connections with the audience
- Analyze the effectiveness of strategies implemented through performance reports and provide actionable insights
- Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement
- Synchronize digital & influencer marketing for integrated communication to increase credibility & outreach according to campaign niche
- Analyze SEO needs and optimized strategies for short- and long-term campaigns
- Moderate UGC in line with the moderation policies set by the client
- Drove cross-functional collaboration with focus on quality service delivery
- Perform monthly competition analysis to track industry activities
- Created social media content with consistent content and tone.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Monitored return on investment of online and social media marketing efforts
BUSINESS DEVELOPMENT MANAGER
International Hospitality and Investment Group
Karachi
06.2020 - 12.2020
- Led the team of Financial Consultants for achieving sales targets
- Closed high potential deals on financial and legal terms with the customers
- Updated and kept a records of Fractional Ownership of Commercial Real Estate
- Liaised with telemarketing, marketing, finance and HR departments
- Taught consultative selling techniques to new and existing staff members to build expertise.
- Managed sales operations and keeping a check on requirements of sales deck
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Designed and implemented incentive plans for Sales Consultants
- Incorporated product changes into marketing messages to drive customer engagement and maximize profits.
BUSINESS DEVELOPMENT MANAGER
Mediscan Diagnostics Services- Radiology Service Provider
Manchester
04.2019 - 02.2020
- Developed and implemented Sales and Marketing strategy for Ultrasound and other services in 100miles radius of greater Manchester
- Led tender bidding and submission team for NHS contracts for 5 service contracts.
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Attained 40% growth in half of the GP surgeries
- Attended meetings with GP surgeries and made marketing presentations to build strong relations
- Presented solutions-based proposals and quotations with an understanding of the customer needs
- Increased awareness of Mediscan in the target market via effective marketing campaigns
- Worked out monthly/quarterly Sales Targets for team and formulated clinic opening strategy
- Regular communication with internal departments to ensure deliverables with agreed terms and time frame
- Managed 3 hospital projects (contract signing, staff alignment, daily execution and service delivery inspection)
- Implemented complaints management software for GP and patients
CORPORATE ACCOUNTS MANAGER
TELENOR PAKISTAN
Karachi
01.2018 - 02.2019
- Built well established corporate relationships in B2B domain
- Brought in 20% additional revenue in first quarter by offering solutions and best fit packages to business clients
- Introduced IoT and other value-based services like SMS marketing campaigns to existing GSM users
- Conducted relationship building events and budgeting for promotional gifts
- Negotiated profitable proposals with major companies, securing long-term accounts worth over 1 MILLION PKR annually
- Business Process analysis to ensure improved customer service
- Managed contract signing after negotiating legal and financial terms with customers
- Informed customers regularly about promotions to increase sales productivity and volume
CONTACT CENTER MANAGER
Telenor Pakistan
Karachi
06.2015 - 12.2017
- Managed Inbound & Outbound Operations to ensure all KPIs and deliverables are met for financial services and later for 345 operations
- Led Customer Care Department Support Units, ensuring that all capacity modelling, problem identification and rectification at OSP is done effectively and accurately
- Delivered business strategy and developed systems and procedures to improve operational quality and team efficiency.
- Liaised between Telenor Pakistan and the Outsourced Partner to ensure that all information that is meant to be transferred effectively and accurately
- Collected and analyzed call center statistics, sales rates, costs and customer service metrics.
- Recruited, hired and trained initial personnel, working to establish key internal functions correlating with organisational structure and strategic requirements
- Devised areas to improve customer experience and optimize efficiency of processes
- Determined quality assurance benchmarks and set standards for improvement
- Increased Interactive Voice Resolution usage via continuous improvement plan to reduce man hours and related cost
- Improved Competency & Skill Level of the staff by timely feedback and training.
- Conducted performance reviews for staff members to reduce resolution times and improve customer satisfaction ratings.
BRANDS ACTIVATIONS LEAD (Digital Accelerator)
Telenor Pakistan
Karachi
05.2017 - 07.2017
- Built brand credentials in line with strategic growth for Telenor Velocity in start-up ecosystem
- Devised plans with mother brand team to design & implement various campaigns that fuel brand growth
- Directed digital team to design & implement various engagement-based campaigns
- Enhanced Telenor Velocity’s brand resonance through nation-wide roadshows and partner events
- Managed Social Media platforms and increased brand salience
- Align Internal Communications plan and website content in line with content calendar
- Developed Market strategy and analysis to gain deep understanding of the competitor’s strategy & working.
TRADE MARKETING MANAGER
Coca Cola Beverages Pvt. Ltd.
Karachi
02.2015 - 05.2015
- Planned and executed growth strategies for IMT, LMT and GT
- Developed marketing activation and promotion plan based on consumer demand, brand direction and specific retail business requirement
- Worked closely with sales and product team on creative development to ensure commerciality and consumer relevance in brand driven campaigns and tactical promotions
- Explored avenues for high visibility for merchandizing opportunities with defined quality standards
- Conduct annual performance review of vendors, in line with KPIs to maximize quality and ROI
- Support and lead merchandizing team to ensure timely executions
- Managed budget for activities and retail outlets database.
BRAND ACTIVATION MANAGER
Friesland Campina
Karachi
01.2014 - 01.2015
- Planned and executed BTL marketing campaigns effectively
- Lead teams to build engaging consumer experience to drive relevance and brand advocacy
- Develop category building activation plans to drive penetration and growth
- Capture market intelligence and inculcate learnings to counter the competitor brands
- Conducting audits and mystery checks to ensure compliance of agency teams
- Served as key internal and external point of contact; regularly liaise with brand managers in planning, creative production and with finance and sales teams
- Post activity analysis, for sales volumes at large and for Brand Health Indicators
- Achieved 30% increased sales for Olper’s ECOLEAN via redemption campaign
- Achieved 12 % sales volume via TARANG re-launch campaign
- Achieved 85% cumulative sales increment for retail model of Mabrook
- Conducted IMT specific Omore’ campaigns via Brand Ambassadors
- Trained Brand ambassadors for Mabrook retail outlets
ASSISTANT MEDIA MANAGER
Friesland Campina
Karachi
02.2013 - 01.2014
- Strategic planning and execution of media airing at ATL-TVC and value ads
- Managed Integrated Marketing Communication plans and budgets
- Managed creative and media buying agencies
- Social media marketing campaigns and content development for web pages and other collaterals
- Strategized execution of outdoor sites
- Managed budgets and financials for media campaigns
- Tarang Houseful Movies- Streamlined executions with Geo TV
- Social Media marketing for Omung Lassi, Olper’s, Omore’
- Content integration for Olper’s at TV channels
- Amplification for Omore’ new variant in alliance with Nickelodeon kids’ channel
- Successful Integrated Marketing Communication for Olper’s Ramadan & Omore’ Eid Campaign.
CUSTOMER RELATIONS MANAGER
Friesland Campina
Karachi
04.2008 - 01.2013
- Played vital role in promoting corporate image through BTL campaigns and contact center
- Agency selection & management, monitoring of execution and target achievement
- Managed call center operations and handle consumer complaints to address quality issues and improve processes
- Budget planning and ensuring high ROI by gaining mileage through innovative platforms like media amplification
- Branded “Taluq” as a contact center platform for consumers
- Collaborated with finance department on invoicing accuracy for applicable products, services, software and logistics
- Activated Co-branding with L’oreal and Hum TV network
- Content Integration Initiative for Tarang with Hum TV’s Live@9 show
- Idea creation and implementation of Salon/Beauty parlors program for new tea whitener brand,Tarang
- Executed school shows for mothers generated 200K consumer database
Education
MBA - Business Administration And Management
Institute Of Business Administration
Karachi, Pakistan 04.2011 - 12.2013
Master of Science - Microbiology
Jinnah University
Karachi, Pakistan 01.2002 - 04.2004
Bachelor of Science - Microbiology, Chemistry And Zoology
St. Joseph's College
Karachi, Pakistan 07.1999 - 12.2000
Masters of Philosophy - Management Science
Institute of Business Management
Karachi, Pakistan 08.2022 - Current
Skills
Business development and planning
Corporate Communications
Campaign management
Performance improvements
Staff training/development
SEO proficiency
Prospecting customers
Communication and writing skills
Content marketing
Marketing strategy
Certification
Fundamentals of Digital Marketing_ Certificate
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Do not go where the path may lead, go where there is no path and leave a trail.
Ralph Waldo Emerson
Timeline
Masters of Philosophy - Management Science
Institute of Business Management
08.2022 - Current
BUSINESS DEVELOPMENT MANAGER
International Hospitality and Investment Group
06.2020 - 12.2020
Digital Marketing Manager
DATASPECC Pvt. Ltd.
05.2020 - Current
BUSINESS DEVELOPMENT MANAGER
Mediscan Diagnostics Services- Radiology Service Provider
04.2019 - 02.2020
CORPORATE ACCOUNTS MANAGER
TELENOR PAKISTAN
01.2018 - 02.2019
BRANDS ACTIVATIONS LEAD (Digital Accelerator)
Telenor Pakistan
05.2017 - 07.2017
CONTACT CENTER MANAGER
Telenor Pakistan
06.2015 - 12.2017
TRADE MARKETING MANAGER
Coca Cola Beverages Pvt. Ltd.
02.2015 - 05.2015
BRAND ACTIVATION MANAGER
Friesland Campina
01.2014 - 01.2015
ASSISTANT MEDIA MANAGER
Friesland Campina
02.2013 - 01.2014
MBA - Business Administration And Management
Institute Of Business Administration
04.2011 - 12.2013
CUSTOMER RELATIONS MANAGER
Friesland Campina
04.2008 - 01.2013
Master of Science - Microbiology
Jinnah University
01.2002 - 04.2004
Bachelor of Science - Microbiology, Chemistry And Zoology
St. Joseph's College
07.1999 - 12.2000