Nawal Farrukh
Audience Growth Executive
Lahore
Summary
Skilled in content planning, distribution, and social media management across diverse sectors, including kids' content and skincare brands. Proven track record of driving content success and collaborating with music artists. A creative thinker with a community-focused approach.
Overview
3
3
years of professional experience
4
4
years of post-secondary education
Work History
Audience Growth Executive
Dot Republic Media
Lahore
02.2021 - Current
- Developed and executed community plans, content plans, and distribution strategies for kids' content.
- Managed and maintained social media platforms, overseeing content creation, posting, and engagement.
- Orchestrated successful social media campaigns, collaborating with design teams to create eye-catching creative designs.
- Cultivated partnerships with both regional and non-regional music artists, ensuring effective social media planning and content strategy for music videos.
- Designed distribution plans for content on Digital Streaming Platforms (DSPs) and facilitated communication with aggregators via email.
- Demonstrated strong email communication skills for effective collaboration with partners and aggregators.
- Crafted compelling content for skincare brands, contributing to brand engagement and awareness.
- Gathered and analyzed audience feedback, using insights to improve content and engagement strategies.
Social Media Executive
Salsoft Technologies
Lahore
09.2020 - 01.2021
- Developed and executed comprehensive social media plans to achieve marketing goals.
- Produced engaging content, including videos and posts, to increase audience engagement and brand visibility.
- Managed, posted content on various social media accounts to maintain a positive online presence.
- Conducted research to identify trending and audience-relevant topics for content creation.
- Planned and scheduled posts to maintain a consistent and engaging social media presence.
- Actively engaged with the audience by responding to comments, messages, and mentions.
- Conducted in-depth research to understand the target audience's preferences, behaviors, and demographics.
- Identified relevant and trending hashtags to improve content discoverability.
- Crafted compelling and persuasive copy for posts, advertisements, and other social media content.
- Successfully generated sales leads on social media by reaching out to potential customers and companies for B2B marketing.
Education
Bachelor's in Mass Communication - PR & Advertising
University of Central Punjab
09.2015 - 09.2019
Skills
Marketing and advertising
Timeline
Audience Growth Executive
Dot Republic Media
02.2021 - Current
Social Media Executive
Salsoft Technologies
09.2020 - 01.2021
Bachelor's in Mass Communication - PR & Advertising
University of Central Punjab
09.2015 - 09.2019
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