Summary
Overview
Work History
Education
Skills
Certification
Timeline
BusinessAnalyst
Nausherwan Butt

Nausherwan Butt

Director of Sales & Marketing–15+ Years
Lahore,PB

Summary

Skilled Business Development leader offering 15+ years of experience in leading operations and enhancing revenue. Bringing expertise in client acquisition and contract negotiation, along with excellent interpersonal communication, relationship-building and team leadership abilities. Results-driven and proactive with demonstrated record of accomplishment in meeting and exceeding sales and revenue objectives.

Overview

18
18
years of professional experience
2
2
years of post-secondary education
4
4
Certifications
3
3
Languages

Work History

Director of Business Development

MNB Advertising Agency
Lahore, Punjab
11.2009 - Current

Achievements :

  • Leveraged strengths in cost-effective marketing management and vendor negotiations to end each year average of 15% under- budget(without compromising business growth goals).
  • Grew targeted industries 10% + vs. single digit industry averages.
  • Consistently rank # 1 in cold calling prospecting building new clientele.
  • Built new development processes , successfully launching and growing this initiative 200% year-over-year.
  • As direct result of successfully developing and executing effective sales and account management strategy, number of large accounts tripled and revenue quadrupled year-on-year.
  • Enhanced Sales by 300% in 6 months with no prior knowledge of Industry.

Roles and Responsibilities :

  • Building solid relationships with customers, vendors and distributors, as well as sales and marketing teams.
  • Developing in-depth knowledge of company offerings to identify profitable business opportunities.
  • Directing marketing efforts by presenting market research to marketing directors and suggesting strategies to expand market research.
  • Assessing marketing and sales as well as supplier and vendor operations and recommending improvements as needed.
  • Preparing all documentation required for requests for proposals (RFPs).
  • Researching emerging trends and recommending new company offerings to satisfy customers’ needs.
  • Developing and managing strategic partnerships to grow business.
  • Presenting business or marketing opportunities to company executives and management.
  • Selecting automation software and software platforms that best meet company needs.

Senior Marketing Manager

GulAhmed
Karachi, Sindh
10.2008 - 11.2009

Achievements :

  • Improved business share to $20 million by working on trend analysis and research and developing new business for Greige Yarn and Fancy Yarn product categories .
  • Spearheaded team of 6 individual with sales and marketing activities for varied Product categories handling Top state-owned Chinese Companies with annual business of $15 million .
  • Consistently exceeded monthly sales targets .
  • Ranked in top 5% of Sales Team in new client revenue production .
  • Worked with clients across numerous time zones, ensuring all shipment issues were handled in timely manner. As result international business flourished during my tenure .
  • Revamped Sales of Value added products by 57%

Roles and Responsibilities :

  • Evaluating and optimizing marketing and pricing strategies.
  • Analyzing market trends and preparing forecasts.
  • Generating new business leads.
  • Increasing brand awareness and market share.
  • Developing and managing marketing department's budget.
  • Managing marketing department's staff.
  • Preparing and presenting quarterly and annual reports to senior management.
  • Promoting our brand at trade shows and major industry-related events.
  • Keeping informed of marketing strategies and trends.

Export Marketing Manager

Tata Pakistan
Karachi, Sindh
08.2003 - 10.2007

Achievements :

  • Developed Export Sales for PC yarns from Island Textile Mills –local dominated mill from 5% of Total Production to almost 60% of Total Production within first year of induction and sustained same throughout tenure on consistent basis .
  • Developed North American Market , initiated and maintained business on sustained basis with M/s Laxer Fibre – big Trader based in Canada for sales to USA and Canadian Market .
  • Spearheaded deal with M/s Gildan , one of Largest T-shirt Manufacturer of North America for programmed based working for whole year for 30/1TC CDD yarns from Island Textile Mills Ltd.
  • Managed distinct feat of maintaining 100% export of Total Production for well over two years of flagship mill of Tata Group that is Tata Textile Mills Ltd – Unit No.1 which produces 100% Carded and Combed Yarns Spun with Pakistani Cotton .

Roles and Responsibilities :
• Managed export sales business of Middle East, USA, Canada, Europe, Hong Kong, China and all South East Asian countries under ASEAN bloc .
• Product Handled: 100% Cotton Greige Yarns from Ne 6/1 – 40/1 in both Carded and Combed with Pakistani and US Cotton and PC/CVC Yarns .
• Regular International market visits to existing customers and explore new markets and new countries to achieve targets.
• Expanded company contact base through soundly planned trade shows and special events.
• Coordinating with Production, Logistics and Dispatch to ensure that material get produced on time and deliver to the customer as per the agreed period after getting Purchase order & payment for the same.
• Trained interns on their responsibilities, company policies, procedures, and vendor relations.

Education

MBA - Majors in Marketing

Institute of Business Administration-Karachi
Karachi
08.1999 - 06.2001

Skills

    Sales

Sales Management

Sales Operation

Analytical Approach

Communication and Interpersonal Skills

Problem Solving

Digital Marketing

Leadership

Microsoft Excel

Lead Generation

Business Development

Business Acumen

Certification

Digital Marketing Analytics in Theory(with Honors)ith - from University of Illinois at Urbana-Champaign| Coursera

Timeline

Digital Marketing Analytics in Theory(with Honors)ith - from University of Illinois at Urbana-Champaign| Coursera

05-2021

Social Media Management part of Facebook Social Media marketing Professional specialization in partnership with Coursera

04-2021

Marketing in a Digital World (with Honors) from University of Illinois at Urbana-Champaign|Coursera

03-2021

Introduction to Social Media Marketing part of Facebook Social Media Marketing Professional specialization developed inpartnership with Coursera

03-2021

Director of Business Development

MNB Advertising Agency
11.2009 - Current

Senior Marketing Manager

GulAhmed
10.2008 - 11.2009

Export Marketing Manager

Tata Pakistan
08.2003 - 10.2007

MBA - Majors in Marketing

Institute of Business Administration-Karachi
08.1999 - 06.2001
Nausherwan ButtDirector of Sales & Marketing–15+ Years