Summary
Overview
Work History
Education
Skills
Certification
Timeline
BusinessAnalyst
Nausherwan Butt

Nausherwan Butt

Director of Sales & Marketing–15+ Years
Lahore,PB

Summary

Skilled Business Development leader offering 15+ years of experience in leading operations and enhancing revenue. Bringing expertise in client acquisition and contract negotiation, along with excellent interpersonal communication, relationship-building and team leadership abilities. Results-driven and proactive with demonstrated record of accomplishment in meeting and exceeding sales and revenue objectives.

Overview

18
18
years of professional experience
2
2
years of post-secondary education
4
4
Certifications
3
3
Languages

Work History

Director of Business Development

MNB Advertising Agency
Lahore, Punjab
11.2009 - Current

Achievements :

  • Leveraged strengths in cost-effective marketing management and vendor negotiations to end each year average of 15% under- budget(without compromising business growth goals).
  • Grew targeted industries 10% + vs. single digit industry averages.
  • Consistently rank # 1 in cold calling prospecting building new clientele.
  • Built new development processes , successfully launching and growing this initiative 200% year-over-year.
  • As direct result of successfully developing and executing effective sales and account management strategy, number of large accounts tripled and revenue quadrupled year-on-year.
  • Enhanced Sales by 300% in 6 months with no prior knowledge of Industry.

Roles and Responsibilities :

  • Building solid relationships with customers, vendors and distributors, as well as sales and marketing teams.
  • Developing in-depth knowledge of company offerings to identify profitable business opportunities.
  • Directing marketing efforts by presenting market research to marketing directors and suggesting strategies to expand market research.
  • Assessing marketing and sales as well as supplier and vendor operations and recommending improvements as needed.
  • Preparing all documentation required for requests for proposals (RFPs).
  • Researching emerging trends and recommending new company offerings to satisfy customers’ needs.
  • Developing and managing strategic partnerships to grow business.
  • Presenting business or marketing opportunities to company executives and management.
  • Selecting automation software and software platforms that best meet company needs.

Senior Marketing Manager

GulAhmed
Karachi, Sindh
10.2008 - 11.2009

Achievements :

  • Improved business share to $20 million by working on trend analysis and research and developing new business for Greige Yarn and Fancy Yarn product categories .
  • Spearheaded team of 6 individual with sales and marketing activities for varied Product categories handling Top state-owned Chinese Companies with annual business of $15 million .
  • Consistently exceeded monthly sales targets .
  • Ranked in top 5% of Sales Team in new client revenue production .
  • Worked with clients across numerous time zones, ensuring all shipment issues were handled in timely manner. As result international business flourished during my tenure .
  • Revamped Sales of Value added products by 57%

Roles and Responsibilities :

  • Evaluating and optimizing marketing and pricing strategies.
  • Analyzing market trends and preparing forecasts.
  • Generating new business leads.
  • Increasing brand awareness and market share.
  • Developing and managing marketing department's budget.
  • Managing marketing department's staff.
  • Preparing and presenting quarterly and annual reports to senior management.
  • Promoting our brand at trade shows and major industry-related events.
  • Keeping informed of marketing strategies and trends.

Export Marketing Manager

Tata Pakistan
Karachi, Sindh
08.2003 - 10.2007

Achievements :

  • Developed Export Sales for PC yarns from Island Textile Mills –local dominated mill from 5% of Total Production to almost 60% of Total Production within first year of induction and sustained same throughout tenure on consistent basis .
  • Developed North American Market , initiated and maintained business on sustained basis with M/s Laxer Fibre – big Trader based in Canada for sales to USA and Canadian Market .
  • Spearheaded deal with M/s Gildan , one of Largest T-shirt Manufacturer of North America for programmed based working for whole year for 30/1TC CDD yarns from Island Textile Mills Ltd.
  • Managed distinct feat of maintaining 100% export of Total Production for well over two years of flagship mill of Tata Group that is Tata Textile Mills Ltd – Unit No.1 which produces 100% Carded and Combed Yarns Spun with Pakistani Cotton .

Roles and Responsibilities :
• Managed export sales business of Middle East, USA, Canada, Europe, Hong Kong, China and all South East Asian countries under ASEAN bloc .
• Product Handled: 100% Cotton Greige Yarns from Ne 6/1 – 40/1 in both Carded and Combed with Pakistani and US Cotton and PC/CVC Yarns .
• Regular International market visits to existing customers and explore new markets and new countries to achieve targets.
• Expanded company contact base through soundly planned trade shows and special events.
• Coordinating with Production, Logistics and Dispatch to ensure that material get produced on time and deliver to the customer as per the agreed period after getting Purchase order & payment for the same.
• Trained interns on their responsibilities, company policies, procedures, and vendor relations.

Education

MBA - Majors in Marketing

Institute of Business Administration-Karachi
Karachi
08.1999 - 06.2001

Skills

    Sales

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Certification

Digital Marketing Analytics in Theory(with Honors)ith - from University of Illinois at Urbana-Champaign| Coursera

Timeline

Digital Marketing Analytics in Theory(with Honors)ith - from University of Illinois at Urbana-Champaign| Coursera

05-2021

Social Media Management part of Facebook Social Media marketing Professional specialization in partnership with Coursera

04-2021

Marketing in a Digital World (with Honors) from University of Illinois at Urbana-Champaign|Coursera

03-2021

Introduction to Social Media Marketing part of Facebook Social Media Marketing Professional specialization developed inpartnership with Coursera

03-2021

Director of Business Development

MNB Advertising Agency
11.2009 - Current

Senior Marketing Manager

GulAhmed
10.2008 - 11.2009

Export Marketing Manager

Tata Pakistan
08.2003 - 10.2007

MBA - Majors in Marketing

Institute of Business Administration-Karachi
08.1999 - 06.2001
Nausherwan ButtDirector of Sales & Marketing–15+ Years