Summary
Overview
Work History
Education
Skills
Libraries
Awards
Projects
Accomplishments
Timeline
Generic

Natasha Javed

Frontend ENGINEER

Summary

Frontend Engineer with 5+ years of experience building scalable web applications and contributing to mobile projects using React, Next.js, Angular, and React Native. Passionate about crafting intuitive user experiences and leading with empathy. I thrive in people-first environments that value collaboration, learning, and shared ownership. Currently leading the Device Experience project at Motive, with a strong focus on architecture, mentoring, and usability.

Overview

6
6
years of professional experience
8
8
years of post-secondary education
3
3
Languages

Work History

Front-end Engineer - Team Lead

Motive
12.2024 - Current
  • I rejoined Motive as Lead Software Engineer to head the Device Experience project - a new initiative we're building from scratch to give customers a centralized view of all their devices, their statuses, and actions they can take.
  • I've been leading on architecture decisions, planning and estimations, and making sure the direction we're taking is scalable and user-friendly.
  • I'm also actively involved in development, building core features with the team.
  • In parallel, I focus on mentoring and supporting team members, delegating work thoughtfully, and helping maintain a collaborative and growth-oriented environment where everyone feels involved and empowered.

Frontend Engineer

Innovit
02.2024 - 06.2024
  • Worked on a product focused on managing and validating master data for healthcare compliance.
  • Built scalable UI features for adding, updating, importing, and exporting product data.
  • Ensured strong user experience by aligning features with regulatory and usability goals.
  • Collaborated closely with the Product team to refine workflows and deliver improvements.

Software Engineer - Team Lead

Motive
11.2021 - 01.2024
  • In my role as the Lead Software Engineer at Motive, I took pride in my ability to effectively plan projects, collaborate seamlessly with diverse teams, delegate tasks efficiently, and mentor my team members for their growth.
  • Beyond this, I was dedicated to a continuous journey of self-improvement.
  • This involved sharpening my technical skills to stay current with industry trends, while also refining my soft skills, such as communication, leadership and problem-solving.
  • This dual commitment to personal and professional development was a key factor in my contributions to Motive's success.

React JS Developer

DynamoLogic Solutions
10.2020 - 10.2021
  • At Dynamologic Solutions I worked as a React JS Developer and was trained to be a Front-end React Lead Developer.
  • From making structure for app to making the decisions regarding development and managing the whole application were my key responsibilities.
  • Growed not only technically but developed soft skills as well i.e. communication, management, decision-making and leadership.

Web Engineer

bitSol Technologies
08.2019 - 09.2020
  • At bitSol, I worked as a React JS developer.
  • I had been part of developer's team on different projects.
  • Developing solutions according to requirements and making them pixel perfect in accordance to design.
  • Continuous and effective coordination with team to keep the development process smooth.
  • Along with this, maintaining the applications and incorporating new features as and per required by the clients.
  • Moreover, focusing on writing understandable and maintainable code all along.

Education

BSCS -

Quaid-i-Azam University
01.2015 - 01.2019

ICS - undefined

Punjab College
01.2013 - 01.2015

Matric - undefined

Grammar Public School
01.2011 - 01.2013

Skills

JavaScript (ES6)

Libraries

  • Redux
  • Redux Saga
  • Redux Thunk
  • Imperavi Html Editor
  • React-table v7
  • React hooks form
  • RxJS
  • Pray-Times
  • Storybook
  • PrimeNG
  • Lodash
  • Redux form
  • Form.io
  • Bootstrap
  • Ant Design
  • Semantic UI
  • Material-UI
  • Fluent-UI
  • AWS Bedrock

Awards

  • 1st Place, ICS Rawalpindi Board – earned PKR 400 k (Govt.) + PKR 100 k (Punjab College) scholarships.
  • Ignite FYP Grant Finalist for “MedDeliver” - FYP in University.
  • bitSol Technologies Top Performer – March & August 2020.

Projects

Device Experience - Motive

Lead Software Engineer

Frontend Part of the Fleet Manager Dashboard application, this greenfield module provides a unified view of vehicles, assets, and connected devices including gateways, cameras, sensors, and accessories. This project will hugely help our customers in their visibility of their devices and their current statuses. We are aiming to really enhance customer experience with this project.

Innovit 

Frontend Engineer

Worked on master data presentation and workflows (add, update, import/export) for a product compliance platform. Ensured regulatory alignment and collaborated closely with Product to enhance usability.

Asset Gateway - Motive

Lead Software Engineer

Frontend Developed features for asset tracking, monitoring, and alerting. Also lead the development of "Asset Gateway Mini", a new hardware and we were able to generate $20 M in first year revenue. I also contributed to test coverage, wrote Unit Test guidelines and onboarding docs, and supported codebase quality improvements.

Islamic Solution App

Lead Frontend Develop

Built a comprehensive Islamic web app for reading/listening to Quran, Hadith, Duas, prayer times, and more, with support for area-based prayer timings to help Muslims track the payer timings in their respective areas. Additionally, successfully onboarded new members on the project

Property Management System

Frontend Developer (Trainee Lead)

Developed hotel modules for guest management, reservations, cash drawers, and food/beverage inventory. Additionally, created common components to be used through out app like Table component, notes component, common modals etc. With that migrated system from Laravel to React which improved build time by 80%.

Doctor’s Review Application

Frontend Developer

Built a tool for doctors to review patients' weight and BP readings, bill based on time, and send reminders to log health data.

Admin Panel for Birth Control Clinics

Frontend Developer

Developed modules to manage doctors, services, clients and clinics in a web admin panel for reproductive health support.

Internal Social Network Platform

Frontend Developer (Web & Mobile)

Worked on a large-scale enterprise app with modules like newsfeed, events, training, onboarding, and a chatbot for employee support.

Accomplishments

  • Cut load time 80 % by migrating a property-management software from Laravel to React, delivered with zero downtime.
  • Shipped an MVP Quran app in 3 months after ramping up on Next.js.
  • Front-end lead for “Asset Gateway Mini” at Motive; launch generated $20 M in revenue.
  • Hackathon win: Replaced Moment.js with date-fns, trimming the bundle size 80 %—designed plan and MVP in 3 days.
  • Hackfinity win: Built “Device Experience Chatbot” using ng-chat and AWS Bedrock LLMs to provide customers with interactive chat to know about their devices—designed plan and MVP in 3 days.

Timeline

Front-end Engineer - Team Lead

Motive
12.2024 - Current

Frontend Engineer

Innovit
02.2024 - 06.2024

Software Engineer - Team Lead

Motive
11.2021 - 01.2024

React JS Developer

DynamoLogic Solutions
10.2020 - 10.2021

Web Engineer

bitSol Technologies
08.2019 - 09.2020

BSCS -

Quaid-i-Azam University
01.2015 - 01.2019

ICS - undefined

Punjab College
01.2013 - 01.2015

Matric - undefined

Grammar Public School
01.2011 - 01.2013
Natasha JavedFrontend ENGINEER