Nasir Mahmood

As a Credit Relationship Manager at Habib Bank Limited, I focused on the SME sector, managing existing clients and acquiring new ones to meet their financial needs. I utilized State Bank of Pakistan schemes, Prime Minister Loan schemes, and bank loan offers to enhance the bank’s portfolio and profitability. In 2021, I was recognized as a top performer for the highest loan disbursement under the Prime Minister Loan Scheme in the Faisalabad area.

Core Responsibilities:

• Prepared comprehensive credit proposals.
• Marketed new customers and cross-sold Islamic products.
• Conducted financial and credit analysis with strong problem-solving skills.
• Managed asset portfolios of funded and non-funded facilities.
• Stayed updated on industry trends and SBP regulations.
• Ensured exceptional client service.

Additional Skills:

• Basic understanding of foreign trade products.
• Knowledge of Shariah-based financing principles.

• Grew online social media presence with comprehensive content plan and online contest strategy.
• Improved end-to-end customer journey by identifying critical conversion and drop-off points, adapting onboarding process accordingly.
• Integrated HubSpot marketing automation into customer onboarding process.
• Enhanced lead generation strategy across Facebook and LinkedIn with targeted research and customer segmentation.
• Collaborated with design team to develop innovative graphics and video content for website and social platforms.
• Evaluated Google Ads campaigns against ROI and KPI targets and identified opportunities for further growth and improvement.