CRM, CANVA,MS OFFICE
With around 20 years of professional experience, I am committed to excellence and possess a diverse skill set across various domains. As an HR and Marketing Operations Manager at Wazobia Educational Agency, I oversee a wide range of responsibilities, including full-cycle recruitment, employee onboarding, payroll management, social media marketing, paid advertising campaigns, sales operations, and employee branding. I am adept at developing and implementing strategic marketing plans to drive brand recognition and revenue growth.
In my previous role, I demonstrated recruitment expertise by sourcing analyst candidates, conducting suitability tests, managing interview processes, and meeting staffing needs. Additionally, I provided a wide range of freelance services, including email marketing, social media marketing, brand management, recruitment, customer service, lead generation, data entry, and virtual assistance.
As a Digital Marketing Assistant, I effectively implemented social media strategies in line with corporate objectives, measured ROI, created engaging content, and ensured brand consistency. In my role as an Assistant Manager in International Sales, I generated upfront online sales, trained team members, and delivered high-quality sales and customer support services. As a Marketing Consultant, I managed multiple projects, developed media strategies, conducted target audience analysis, and maintained strong relationships with media owners.
My strong analytical skills, attention to detail, and collaborative approach enable me to achieve organizational goals and foster a positive work environment. I am dedicated to driving organizational success through strategic HR and marketing initiative
Full Recruitment Process:
• Job Posting:
o Created and posted job openings on various platforms such as the company website, social media, online job boards, and through professional networks.
• Sourcing:
o Employed a variety of sourcing techniques, such as social media, networking, online job boards, and referrals, to identify potential applicants.
• Screening:
o Reviewed applications and resumes to shortlist qualified candidates based on job specifications.
o Conducted initial phone screenings to identify candidates who are a good fit for the role.
• Interview Coordination:
o Organized and coordinated the interview process between hiring managers and candidates.
o Communicated efficiently with candidates regarding business details, job positions, and interview procedures.
o Arranged and oversaw the interview process, ensuring interviewers were well-prepared and timely feedback was gathered.
• Selection:
o Collaborated with hiring teams to evaluate applicants and make informed hiring decisions.
o Managed candidate expectations to ensure a positive hiring experience.
• Offer and Onboarding:
o Extended job offers and negotiated terms with selected candidates.
o Assisted with onboarding new hires, including preparing paperwork and coordinating orientation sessions.
Employee Branding:
• Developed and implemented strategies to enhance the company's employer brand.
• Created and promoted content that highlighted the company's culture, values, and employee experiences on social media and other platforms.
• Organized and participated in employer branding events such as job fairs, career days, and networking events.
• Worked closely with marketing and communications teams to ensure consistency in employer branding messages.
• Conducted surveys and gathered feedback to continuously improve the company's reputation as an employer of choice.
• HR Responsibilities:
o Maintained employee records, ensuring accuracy and completeness in HR databases and personnel files.
o Addressed employee inquiries and provided information on HR policies, procedures, and benefits.
o Assisted with onboarding new hires, including preparing paperwork and coordinating orientation sessions.
o Overseen payroll management, including monthly payroll estimates, actuals, bonus payments, and budget reimbursements.
o Processed time off and manual time adjustment requests, ensuring accurate record-keeping.
o Assisted in administering and tracking employee performance management processes, and and facilitating performance reviews.
o Prepared reports and presentations on HR metrics such as time and activity, budget requests and expenditures, turnover rates, and recruitment statistics.
o Manage Payroll and Compensation and benefit duties as well.
• Marketing Responsibilities:
o Social Media Marketing:
Developed and implemented social media strategies in line with corporate objectives.
Created, edited, and published engaging content (e.g., original text, photos, videos, and news).
Managed social media accounts on platforms like Facebook, Instagram, Twitter, and LinkedIn.
Monitored SEO and site traffic metrics to enhance online presence.
Communicated with followers, responded to inquiries promptly, and monitored client feedback.
Proposed and executed new features, such as promotions and competitions, to increase brand recognition.
o Paid Ads Campaign Management:
Managed and optimized paid advertising campaigns on platforms like Google Ads and social media channels.
Analyzed campaign performance and provided detailed reports on ROI and other key metrics.
Conducted audience targeting and retargeting strategies to maximize ad effectiveness.
o Sales Operations:
Coordinated with sales teams to ensure alignment between marketing efforts and sales objectives.
Assisted in developing and implementing sales strategies to drive revenue growth.
Monitored sales performance metrics and provided insights to improve sales processes.
o Team Management:
Led and mentored the marketing team, fostering a collaborative and productive work environment.
Organized training sessions and workshops to enhance team members' skills.
Set clear goals and performance expectations for the marketing team and conduct regularar performance evaluations.
CRM, CANVA,MS OFFICE