Summary
Overview
Work History
Education
Skills
Certification
Software
Timeline
Generic

Nadia Razzaq

Human Resource Manager
Karachi, Gulistan

Summary

With around 20 years of professional experience, I am committed to excellence and possess a diverse skill set across various domains. As an HR and Marketing Operations Manager at Wazobia Educational Agency, I oversee a wide range of responsibilities, including full-cycle recruitment, employee onboarding, payroll management, social media marketing, paid advertising campaigns, sales operations, and employee branding. I am adept at developing and implementing strategic marketing plans to drive brand recognition and revenue growth.

In my previous role, I demonstrated recruitment expertise by sourcing analyst candidates, conducting suitability tests, managing interview processes, and meeting staffing needs. Additionally, I provided a wide range of freelance services, including email marketing, social media marketing, brand management, recruitment, customer service, lead generation, data entry, and virtual assistance.

As a Digital Marketing Assistant, I effectively implemented social media strategies in line with corporate objectives, measured ROI, created engaging content, and ensured brand consistency. In my role as an Assistant Manager in International Sales, I generated upfront online sales, trained team members, and delivered high-quality sales and customer support services. As a Marketing Consultant, I managed multiple projects, developed media strategies, conducted target audience analysis, and maintained strong relationships with media owners.

My strong analytical skills, attention to detail, and collaborative approach enable me to achieve organizational goals and foster a positive work environment. I am dedicated to driving organizational success through strategic HR and marketing initiative

Overview

20
20
years of professional experience
6
6
Certifications

Work History

Recruitment Specialist

Silverlight Research Network Expert
  • Source Analyst's candidates send suitability test link check test results
  • Send link for booking interviews
  • Recognizing the staffing needs of the customer Knowing the fundamental requirements for every workforce requirement
  • Posting job openings on professional portals like Indeed, LinkedIn, and social media utilizing an application tracking system (ATS)
  • Screening CVs with internal software
  • Edit any candidates' resumes that need certain details
  • CV
  • Leveraged social media platforms and online job boards to advertise open positions and engage with potential candidates.
  • Hired employees and initiated new hire paperwork process.
  • Bushiness Development

Digital Marketing Assistant

FBS Digital
09.2021 - 03.2022
  • Creating and implementing a social media strategy that is in line with corporate objectives
  • To demonstrate an effective return on investment, deliver reliable reports and analyses to clients and company management (ROI)
  • Create, edit,publish,andsharecompellingcontentonadailybasis(e.g.originaltext,photos, videos and news)
  • Keep an eye on SEO and site traffic data
  • To achieve brand consistency, collaborate with other teams such as marketing, sales, and customer service
  • Communicate with followers, reply to questions promptly, and keep an eye on client feedback
  • Ensure that the design of your social media profiles is up to par (e.g
  • Facebook timeline cover, profile pictures and blog layout)
  • Propose and execute new features, such as promotions and competitions, to increase brand recognition
  • Keep up with the latest social media, design, and application technologies and trends.

Senior Executive

Finance Auto, InternalAuditBusinessUnit
10.2017 - 10.2018
  • Responsibilities
  • Reconcile Bank statement
  • Prepare payroll
  • Arrange payment for vendor
  • Executive

Assistant Manager International Sales (Sub Team Coordinator)

Axact Pvt LTD
09.2016 - 10.2017
  • Working Region (Middle East, African Region, Asia, UK, USA)
  • Responsibilities
  • Responsible for generating online upfront sales and maintaining a web presence to meet the assigned goals
  • Create, develop, and manage strategic marketing to increase online sales while maintaining profitability targets
  • Follow established guidelines to provide quality sales and customer support services via inbound and outbound calls, live chat, and emails
  • Led a ten-person team according to a set of guidelines
  • In charge of training team members
  • Correspondence with the consumer via email
  • Customer service both before and after the sale
  • Uses sales talents professionally and effectively to achieve targeted sales
  • Contacting customers, conducting research, and maintaining a database
  • Develop sources of potential clients
  • Overcomeclient’sresistance/objectiontoproducts/feedback/commentrelatingto product content and pricing
  • Maintainaneffectivetrackingsystemforinquiriestotheconfirmationorreleasestage
  • AchievesalesactivitywithinspecifiedtimeFlexibletolongworkinghours, Working Region (Middle East, African Region, Asia, UK, USA)
  • Responsibilities
  • Responsible for generating Online Direct Sales and web presence to achieve assigned targets
  • Developandimplementandmanagestrategicmarketingtogrowonlinesaleswhile meeting established profitability objective
  • Responsible for providing quality sales and customer support services through inbound and outbound calls ,live chat, and emails based on provided guidelines
  • Managed10membersteamaccordingtothegivenguideline
  • Responsible for training team members
  • Email Correspondence with the customer
  • Professionallyandeffectivelyemployssalesskillstoachievetargetedsales
  • Overcomeclient’sresistance/objectiontoproducts/feedback/commentrelatingto product content and pricing.

Media Planner /Marketing Consultant

Mega Marketing Network
05.2016 - 09.2016
  • Catered to Local Market
  • Responsibilities
  • Working on several projects at the same time
  • Liaising with the creative agency team, clients, and consumers to develop media strategies and campaigns
  • Attending Clients Meeting
  • Managing Digital Marketing and Social Media campaigns
  • Makingdecisionsonthebestformofmediaforspecificclientsandcampaigns
  • Identifying target audiences and analyzing their characteristics, behavior, and media habits
  • Presenting proposals, including cost schedules clients
  • Making and maintaining good contacts with media owners, such as newspapers, magazines and websites, TV channels
  • Organize TV campaigns for clients.

Assistant Account Manager Sales

Zameen Media PVT LTD, Catered Local Market
11.2015 - 02.2016
  • Managing a portfolio of accounts
  • Dealing with all aspects of a campaign
  • Using an existing network of industry contacts to generate new b
  • Leading and training other members of the account team
  • Building a'territory'
  • Achieving sales targets
  • Attending client meetings
  • Maintaining and expanding relationships with existing clients

Coordinator

White House Grammar School
05.2011 - 04.2013

Teacher

Falcon house Grammar School
01.2010 - 04.2011

Human Resources Manager

Wazobia Educational Agency
Karachi, Sindgh
09.2023 - 09.2024

Full Recruitment Process:

• Job Posting:

o Created and posted job openings on various platforms such as the company website, social media, online job boards, and through professional networks.
• Sourcing:
o Employed a variety of sourcing techniques, such as social media, networking, online job boards, and referrals, to identify potential applicants.
• Screening:
o Reviewed applications and resumes to shortlist qualified candidates based on job specifications.
o Conducted initial phone screenings to identify candidates who are a good fit for the role.
• Interview Coordination:
o Organized and coordinated the interview process between hiring managers and candidates.
o Communicated efficiently with candidates regarding business details, job positions, and interview procedures.
o Arranged and oversaw the interview process, ensuring interviewers were well-prepared and timely feedback was gathered.
• Selection:
o Collaborated with hiring teams to evaluate applicants and make informed hiring decisions.
o Managed candidate expectations to ensure a positive hiring experience.
• Offer and Onboarding:
o Extended job offers and negotiated terms with selected candidates.
o Assisted with onboarding new hires, including preparing paperwork and coordinating orientation sessions.

Employee Branding:

• Developed and implemented strategies to enhance the company's employer brand.
• Created and promoted content that highlighted the company's culture, values, and employee experiences on social media and other platforms.
• Organized and participated in employer branding events such as job fairs, career days, and networking events.
• Worked closely with marketing and communications teams to ensure consistency in employer branding messages.
• Conducted surveys and gathered feedback to continuously improve the company's reputation as an employer of choice.
• HR Responsibilities:
o Maintained employee records, ensuring accuracy and completeness in HR databases and personnel files.
o Addressed employee inquiries and provided information on HR policies, procedures, and benefits.
o Assisted with onboarding new hires, including preparing paperwork and coordinating orientation sessions.
o Overseen payroll management, including monthly payroll estimates, actuals, bonus payments, and budget reimbursements.
o Processed time off and manual time adjustment requests, ensuring accurate record-keeping.
o Assisted in administering and tracking employee performance management processes, and and facilitating performance reviews.
o Prepared reports and presentations on HR metrics such as time and activity, budget requests and expenditures, turnover rates, and recruitment statistics.
o Manage Payroll and Compensation and benefit duties as well.


• Marketing Responsibilities:
o Social Media Marketing:
 Developed and implemented social media strategies in line with corporate objectives.
 Created, edited, and published engaging content (e.g., original text, photos, videos, and news).
 Managed social media accounts on platforms like Facebook, Instagram, Twitter, and LinkedIn.
 Monitored SEO and site traffic metrics to enhance online presence.
 Communicated with followers, responded to inquiries promptly, and monitored client feedback.
 Proposed and executed new features, such as promotions and competitions, to increase brand recognition.
o Paid Ads Campaign Management:
 Managed and optimized paid advertising campaigns on platforms like Google Ads and social media channels.
 Analyzed campaign performance and provided detailed reports on ROI and other key metrics.
 Conducted audience targeting and retargeting strategies to maximize ad effectiveness.
o Sales Operations:
 Coordinated with sales teams to ensure alignment between marketing efforts and sales objectives.
 Assisted in developing and implementing sales strategies to drive revenue growth.
 Monitored sales performance metrics and provided insights to improve sales processes.
o Team Management:
 Led and mentored the marketing team, fostering a collaborative and productive work environment.
 Organized training sessions and workshops to enhance team members' skills.
 Set clear goals and performance expectations for the marketing team and conduct regularar performance evaluations.

Education

Maters - International Relations

University of Karachi University

Bachelor - International Relations

University of Karachi University

Intermediate - Engineering

Comprehensive Govt. Girls

Matriculation - Computer Science

National Scholars Grammar High School

Skills

New Business Developmentundefined

Certification

The Fundamentals of Digital Marketing (Google)

Software

CRM, CANVA,MS OFFICE

Timeline

Human Resources Manager

Wazobia Educational Agency
09.2023 - 09.2024

Digital Marketing Assistant

FBS Digital
09.2021 - 03.2022

Senior Executive

Finance Auto, InternalAuditBusinessUnit
10.2017 - 10.2018

Assistant Manager International Sales (Sub Team Coordinator)

Axact Pvt LTD
09.2016 - 10.2017

Media Planner /Marketing Consultant

Mega Marketing Network
05.2016 - 09.2016

Assistant Account Manager Sales

Zameen Media PVT LTD, Catered Local Market
11.2015 - 02.2016

Coordinator

White House Grammar School
05.2011 - 04.2013

Teacher

Falcon house Grammar School
01.2010 - 04.2011

Maters - International Relations

University of Karachi University

Bachelor - International Relations

University of Karachi University

Intermediate - Engineering

Comprehensive Govt. Girls

Matriculation - Computer Science

National Scholars Grammar High School

Recruitment Specialist

Silverlight Research Network Expert
Nadia RazzaqHuman Resource Manager