M.Zeeshan Qureshi

Portfolio : Neuropsychiatry

• Lead overall strategy, planning, and execution of sales & marketing activities for the assigned business unit.
• Collaborated closely with senior executives on corporate strategy development, aligning business unit objectives with overall company vision and mission.
• Own P&L responsibility including revenue growth, profitability, and budget control.
• Develop and implement brand, portfolio, and lifecycle strategies aligned with corporate objectives.
• Ensure to create strong differentiation and customer impact by consistently training and developing the sales team.
• Ensure implementation of sales force effectiveness and commercial excellence through target setting, incentive design, and performance monitoring.
• Oversee NCE's, promotional campaigns, and go-to-market strategies.
• Collaborate closely with cross functional teams like medical, regulatory, supply chain, and finance teams to ensure seamless execution.
• Analyze market trends, competitor activities, and customer insights to identify growth opportunities.
• Ensure strong forecasting, demand planning, and inventory optimization.
• Analyze market trends, competitor activities, and customer insights to identify growth opportunities.
• Build, mentor, and lead high-performing sales and marketing teams.
• Strengthen relationships with key opinion leaders (KOLs), institutions, and key accounts.
• Ensure compliance with company policies, ethical standards, and regulatory guidelines.
• Directed the successful execution of key projects or initiatives, ensuring deliverables were met on time and within budget.
• Track KPIs, review performance regularly, and take corrective actions as required.
• Represent the business unit in senior management reviews and board of directors.
• Streamlined operations for efficiency and cost reduction, leading to increased profitability.

Portfolio: (Neuropsychiatry, Urology and Nephrology)

• Initiated and launched an IPF- International Psychiatry forum for the first time in collaboration with a Pakistan Psychiatric society.
• Successfully launched the nephrology segment, becoming the first to market with an NCE-Roxadustat.
• Manage marketing team with formulation of their KPIs.
• Analyze market potential and future business opportunities.
• Ensure implementation of marketing strategies.
• Anticipate market shift and take actions to create short and long term competitive advantage.
• Establish strong liaison with allied departments and strategic business partners.
• Ensure business unit achievement and growth.
• Used data analytics for ensuring ROI.
• Researched developing trends to stay updated with new ideas and marketing practices.
• Managed marketing budget to develop and execute marketing strategies, budgets and sales plans for business segments.
• Continually maintained and improved corporate image in Neuropsychiatry segment.

Portfolio: (Neuropsychiatry and Urology)

• Launched dedicated team for Psychiatry segment and managed both Neuropsychiatry portfolio to create value and devise strategies to increase market share.
• Manage marketing team with formulation of their KPIs.
• Analyze market potential and future business opportunities.
• Ensure implementation of marketing strategies.
• Anticipate market shift and take actions to create short and long term competitive advantage.
• Establish strong liaison with allied departments and strategic business partners.
• Ensure business unit achievement and growth.
• Used data analytics for ensuring ROI.
• Researched developing trends to stay updated with new ideas and marketing practices.
• Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
• Continually maintained and improved corporate image in Neuropsychiatry segment.

Portfolio: (Neuropsychiatry and Cardiometabolic)

• Development of marketing and promotional mix to meet brand objectives and customer need.
• Launched new cardiometabolic team.
• Prioritized roadmap in order to achieve yearly planned budgets and market share of Neuro and cardio teams.
• Reviewed fortnightly and monthly action plans versus execution and explore new opportunities to drive business strategies at monthly planning sessions.
• Disease and market understanding to propose NCEs.

Portfolio: Neuropsychiatry

• Launched new team of Neuropsychiatry.
• Strong Coordination with societies for establishing strong footing in Neuropsychiatry.
• Increased new client (KOL) acquisition through targeted initiatives.
• Developed new product pipeline in coordination with B.D. for establishing enriched product portfolio.
• Created product positioning strategies designed to achieve optimal market penetration.
• Increased new client (KOL) acquisition through targeted initiatives.
• Developed communications plans for new products, increasing sales volumes.
• Liaised with sales team for and planned field visits for marketing intelligence and collecting customer and competitor feedbacks, incorporating for devising strategies.
• Identified target markets for promotional efforts via statistical analysis through sales analyzer and MIP data.

Portfolio: (Neuropsychiatry and Rheumatology)

• Monitored market trends and competitor performance and analyzed gaps to update promotional strategies and maximize sales.
• Developed marketing plans and strategy to promote neuropsychiatric products to targeted customers.
• Managed relationships with supply chain partners for ensuring the availability of the products.
• Created product positioning strategies designed to achieve optimal market penetration.
• Facilitated increased product awareness through promotion and innovative sales strategy.
• Provided training and support to sales team members.
• New customer addition through CRM.

Portfolio: Neuropsychiatry

• Developed creative presentations, trend reports, promo material, and product data sheets.
• Devised communication strategy to effectively engage target audiences.
• Managed budget allocation and resource utilization to maximize marketing ROI.
• Launched Levetiracetam with complete formulations.
• Developed creative briefs for new products and action plans for existing and new products.

• Analyzed market to identify new opportunities and strengthen relationships with hospitals, medical centers and primary provider physicians.
• Generated revenue by liaising between doctors and companies to sell products.
• Monitored weekly sales to write reports for senior leadership and streamline operational processes.
• Contacted customers and prospects to generate new business to achieve company growth goals.