M Waqas Shahid
Sargodha
Summary
Results-driven SEO & Digital Marketing Specialist with 3–5 years of experience in SEO, Google Ads, and Meta Ads.
Proven success in increasing organic traffic by up to 200%, ranking competitive keywords, and scaling performance
marketing campaigns for local and international clients. Strong technical foundation with expertise in analytics,
conversion optimization, and ROI-focused growth strategies. Open to remote roles and international relocation.
Overview
4
4
years of professional experience
Work History
SEO Executive
Special Removals
London
01.2022 - Current
- Executed local SEO strategies for London-based removal services (man and van, house and office removals).
- Conducted keyword research targeting high-intent service-based searches.
- Improved on-page SEO (titles, meta descriptions, headings, internal linking).
- Created and optimized location pages for London service areas.
- Optimized Google Business Profile to improve local pack visibility and call leads.
- Built local citations and backlinks to improve domain authority.
- Tracked performance using Google Search Console and GA4.
- Increased organic leads and inquiries from Google Search and Maps.
SEO Specialist / Digital Marketing Strategist
Shalimar Group of Companies
Sargodha
08.2021 - 06.2022
- Increased organic traffic by up to 200% through technical fixes, content optimization, and link building.
- Conducted SEO audits, implementing on-page, technical, and off-page strategies for enhanced visibility.
- Boosted rankings and conversions by improving Core Web Vitals and website performance.
- Ranked competitive keywords in various niches including real estate, healthcare, and e-commerce.
- Developed SEO-driven lead generation funnels to increase qualified traffic for diverse businesses.
- Executed Google Ads and Meta Ads campaigns with high click-through rates and return on ad spend.
- Managed performance marketing strategies to align with overall business objectives.
- Reduced cost per acquisition through data-driven ad optimization.
Education
Bachelor of Science - Software Engineering
University of Sargodha
Sargodha11-2020
Skills
- Search engine optimization (SEO)
- Technical SEO (indexing, crawling, core web vitals)
- On-page SEO and content optimization (E-E-A-T, NLP)
- Keyword research and search intent mapping
- Local SEO (Google Business Profile optimization)
- Link building and authority development
- SEO audits and competitor analysis
- Google Search Console and GA4
- Paid advertising
- Google Ads (Search, Display, Performance Max)
- Meta ads (Facebook and Instagram)
- Conversion tracking (GA4, GTM, pixels)
- Funnel and landing page optimization
- A/B testing and budget scaling
- ROAS and CPA optimization
- Ahrefs
- Semrush
- Screaming Frog
- Google Tag Manager
- WordPress
- WP Rocket
- Looker Studio (Performance Dashboards)
- Canva (Creative collaboration)
- Strategic and analytical thinking
- Client communication and reporting
- Problem solving and decision making
- Time Management (Remote-Ready)
- Continuous Learning & Adaptability
Accomplishments
- Successfully optimized and scaled multiple international websites.
- Reduced cost per acquisition (CPA) through data-driven ad optimization.
- Improved conversion rates using landing page and funnel improvements.
- Managed performance marketing strategies aligned with business goals.
Availability And Work Preference
Open to International Relocation, Remote, Hybrid, On-Site
Languages
- English
- Urdu
Languages
English
Intermediate (B1)
B1
Urdu
Advanced (C1)
C1
Affiliations
SEO & Digital Marketing Projects — Remote / Freelance (2021–Present)
Timeline
SEO Executive
Special Removals
01.2022 - Current
SEO Specialist / Digital Marketing Strategist
Shalimar Group of Companies
08.2021 - 06.2022
Bachelor of Science - Software Engineering
University of Sargodha