Muznah Masood

Content & Digital Strategy

Manage all communications and content, including event photography, social media visuals, and poster design to enhance engagement.

Leading the CERB Directory Website redesign, transforming it into a flagship platform highlighting corporate sustainability best practices.

Also overseeing the design of a guide on inclusive workplace communication with Faysal Bank Ltd.

Developed and executed communication strategies, creating impactful reports, presentations, and visual content (posters, photography) to engage stakeholders and strengthen partnerships across the education, corporate, and development sectors.

Spearheaded creative project planning and execution, managing social media strategy for three accounts while crafting compelling content for posts, presentations, and reports, including the COP for UNGC.

Served as the company’s spokesperson for CSR initiatives, representing the brand in collaborations with Levi’s, H&M, JCP, and others. Directed videos, conducted interviews, and provided voice-overs for content showcased on international platforms.

Creative Hub | Strategic Communications & Media Production

Led creative direction in designing impactful media content, including videos, posters, and photography, to enhance brand storytelling. Managed social media strategy, client engagement, and partnerships, ensuring effective communication and audience engagement.

Directed creative event planning and execution, from set design and décor to curating experiences that align with brand identity. Produced and hosted podcasts featuring influential media personalities, driving thought leadership and industry conversations.

English News Desk | Journalism & Multimedia Reporting

Reported on sports, international and national news, women’s rights, international relations, and socio-political issues, contributing original bylined pieces. Covered major events like women’s marches, protests, and the Karachi Eat food festival, capturing media content for news stories and social media.

Co-designed custom article headers to enhance visual storytelling and audience engagement.