Muzna Shah
Lahore
Summary
At Duff Digital Marketing Agency, I excelled as a Social Media Manager, Web Designer, and SEO Project Manager, leveraging skills in CSS, social media marketing, and client communication. I spearheaded innovative campaigns, enhancing brand visibility and engagement, and implemented cutting-edge SEO strategies, significantly boosting organic search traffic. My adeptness in design and strategic client interactions drove substantial digital growth.
Overview
2
2
years of professional experience
Work History
Social Media Manager
duff digital marketing agency
Lahore
02.2023 - 12.2024
- Provided training and guidance to team members on best practices for utilizing social media tools.
- Created engaging content for multiple social media platforms, such as Twitter, Instagram, Facebook, and LinkedIn.
- Coordinated with external vendors or agencies to produce high quality visuals or videos.
- Managed the daily operations of all assigned social media accounts.
- Designed promotional materials using graphic design software applications.
- Tracked social media metrics to determine audience growth rate, volume and reach.
- Used editing and graphic design tools to create content and visuals for social channels.
- Generated and nurtured potential client leads using Leadsnap.
- Managed and optimized lead generation campaigns through Leadsnap.
- Leveraged Leadsnap to identify and engage with prospective clients.
Web Designer
duff digital marketing agency
Lahore
12.2022 - 12.2024
- Built custom WordPress themes from scratch according to client specifications.
- Optimized website performance by conducting testing on various browsers and devices.
- Developed style guides for website navigation menus, page layouts, fonts, colors and graphics.
- Researched current trends in web design to inform new projects.
- Designed logos, icons, images, and banners for websites.
- Utilized SEO techniques to improve search engine rankings of websites.
- Assisted with content creation by copywriting and editing text.
- Built layouts according to customer parameters using HTML5 and CSS3.
- Developed e-commerce sites using platforms like Shopify and Magento, including payment gateway integration.
- Developed and customized Shopify websites to enhance user experience and functionality.
- Designed and implemented visually appealing Shopify themes to improve customer engagement.
- Optimized Shopify store interfaces for better performance and user navigation.
- Designed visual and graphic images to use on multiple platforms.
- Directed design, writing and production of page content to fulfill project demands and satisfy customer needs.
SEO Project Manager
duff digital marketing agency
Lahore
12.2022 - 11.2024
- Tracked rankings across multiple search engines using tools such as Ahrefs or SEMrush.
- Optimized website content, titles, meta descriptions, headings, and images for SEO purposes.
- Performed A and B testing of landing pages to optimize conversion rates.
- Developed and implemented SEO strategies to increase organic search traffic.
- Worked with external agencies and consultants to develop and implement advanced SEO tactics.
Education
Information And Communication Technology
Virtual University
Lahore PakistanSkills
- Style optimization
- Design, layout, and typography
- CSS
- Content management systems
- Web design
- Email design
- Brand management
- WordPress theme design
- Social media integration
- Client communication
- Social media marketing
- Google search console
- Keyword optimization
- Effective writing
- Competitor analysis
- Backlink analysis
- Client profile building
- Content delivery
- Social media management
- Photo and video editing
- Twitter, tiktok, pinterest, clubhouse
- Social media copywriting
Languages
Urdu
First Language
Spanish
Beginner (A1)
A1
English
Proficient (C2)
C2
Timeline
Social Media Manager
duff digital marketing agency
02.2023 - 12.2024
Web Designer
duff digital marketing agency
12.2022 - 12.2024
SEO Project Manager
duff digital marketing agency
12.2022 - 11.2024
Information And Communication Technology
Virtual University
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