Muzamil Moin

• Marketing Strategy: Developed and implemented comprehensive marketing strategies to enhance brand positioning and achieve business goals.
• Brand Communications: Designed and executed communication strategies to effectively convey the brand's message across all media channels. Ensured that all communications were consistent with the brand's identity and resonated with the target audience.
• Contract Management: Managed contracts with vendors and suppliers, ensuring all terms align with the company's objectives and legal standards. Negotiated terms to achieve the best value for the organization.
• Stakeholder Coordination: Facilitated seamless coordination with internal and external stakeholders, fostering collaboration and ensuring successful execution of media campaigns.
• Media Planning and Buying: Oversaw media planning and buying activities, ensuring that media placements were optimized for maximum reach and impact.
• Negotiation: Negotiated value-for-money deals, optimizing returns on investments through strategic market research and partnership management.
• Budget Management: Developed and managed annual marketing budgets, strategically allocating resources to maximize impact.
• Performance Analysis: Generated post-media campaign analysis reports to evaluate performance, identify areas for improvement, and inform future strategies.
• Brand Activations: Led brand activation initiatives, designing experiential marketing campaigns that effectively engaged the target audience and enhanced brand loyalty.
• Cost Reduction: Reduced operational costs through comprehensive process improvement initiatives and resource management.

• Brand Communications: Developed and managed brand communication plans to ensure consistency across all media channels.
• Media Strategy: Directed the OOH media buying strategy for multinational and national brands, advising on optimal platforms for maximum results.
• Vendor Management : Maintained and developed relationships with vendors and media markets, ensuring strategic alignment with media goals.
• Forecasting and Budgeting: Conducted media budget forecasting and actualization on a monthly, quarterly, and annual basis.
• Event and Contract Management: Organized corporate events, branding activities, and managed associated contracts. Ensured that all contractual obligations were met and that all events were executed within budget and to the highest standards.
• Seamless Campaign Execution: Spearheaded cross-functional teams in the planning, execution, and evaluation of integrated marketing campaigns

Media Buying Supervision: Supervised media buys to meet or exceed brand safety and viewability standards. Ensured that all media placements were aligned with brand objectives and provided the best possible return on investment.
Brand Communications: Assisted in the development of communication strategies that effectively conveyed brand messages to the target audience.
Project Management: Led multiple projects, ensuring that deadlines were met and that all project objectives were achieved. Maintained ongoing communication with customers to ensure satisfaction and address any issues promptly.

Campaign Development: Developed marketing campaigns to create awareness among target audiences. Worked closely with creative teams to ensure that campaigns were engaging and effective.
Strategic Decision-Making: Created strategic decisions regarding the use of technology to increase engagement and reach new audiences.
Media Plan Management: Maintained and monitored all aspects of the media plan, including establishing objectives, strategies, and performance metrics. Ensured that all media activities were aligned with overall marketing goals.