Murad Khan Khattak
Sales
Peshawar, Khyber Pakhtunkhwa,KP
Summary
Customer-oriented sales professional with over 24 years of experience building relationships, retaining top accounts and growing profit channels. Self-motivated leader with expertise in introducing products and implementing pricing models and inventory controls. Effective motivator identifying customer needs to deliver solutions. Tactical team builder and strategic planner with experience in consumer-based product sales verticals.
Overview
19
19
years of professional experience
Work History
Area Sales Manager
Nestlé Pakistan Ltd
Peshawar, Khyber Pakhtunkhwa
11.2023 - Current
- Took on additional responsibility for managing the Pet OOH business in Peshawar, successfully integrating its goals with existing HOD operations
- Consistently met and exceeded monthly sales targets, demonstrating effective management and strategic growth in both HOD and Pet OOH sectors
- Oversaw all aspects of distribution management, including ROI analysis, claims processing, sales targets, stock management, route optimization, and customer sales growth.
- YTD target are 100% achieved HOD and OOH business in Peshawar.
- Managed a successful sales team, consistently achieving and exceeding monthly sales targets.
- Expanded market share through effective prospecting, lead generation, and negotiation skills.
- Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
- Enhanced team performance by providing ongoing coaching, training, and mentoring to sales representatives.
- Helped team stay productive and focused on higher-value tasks to improve sales efficiency.
Area Sales Manager – HOD Business
Nestlé Pakistan Ltd
Peshawar, Khyber Pakhtunkhwa
05.2014 - 10.2023
- Relocated to Peshawar to expand HOD business operations and enhance route management.
- Successfully managed distribution across Peshawar, Kohat, and Mardan, improving efficiency and service.
- Consistently growth 10 to 15% in HOD business through over tenure.
- Achieved and exceeded monthly and year-to-date targets, focusing on new account acquisition, reducing complaints, and minimizing transit leaks from the factory.
- Implemented effective route management strategies, enhanced warehouse and distribution performance, and conducted GWP (Good Warehouse Practice) assessments.
- Notable improvements in account growth, WAP (Weighted Average Price), and reduction of transit-related issues.
- Provided exceptional customer service to existing clients through regular communication and prompt resolution of issues or concerns raised by them.
- Collaborated with marketing department to develop targeted promotional campaigns that drove sales growth.
Area Sales Manager
Nestlé Pakistan Ltd
Karachi, Sindh
01.2006 - 01.2014
- Managed HOD business operations across all channels in Metro City, Karachi for 09 years.
- Consistently achieved monthly targets, including volume, growth, and new account development.
- Oversaw comprehensive stock management, route productivity, and daily warehouse stock maintenance.
- Handled distribution payments, stock rerouting, and addressed abnormal route issues to optimize delivery efficiency.
Sales Associate – HOD Business
AVA, Pak Water Bottler Limited
Karachi
06.2006 - 04.2014
- Conduct regular market visits to identify and secure new accounts across various channels, focusing on achieving monthly new account and volume targets.
- Daily 30 visit in Market to get potential customer.
- Develop and implement strategies to increase bottle sales with existing customers, enhancing overall revenue
- Address and resolve customer complaints on a daily basis, ensuring high levels of customer satisfaction and retention
- Manage recovery processes for corporate customers, maintaining strong relationships and ensuring timely payments.
Education
Bachelor of Science -
Karachi University
Karachi, Sindh 05.2024 - 01.2004
FSc (Pre-Engineering) -
Government Gordon College Rawalpindi
Rawalpindi, Punjab 08.1996 - 10.1997
Secondary Education -
Federal Board of Intermediate & Secondary Education
Anytown, CA 01.1994 - 03.1995
Skills
- Creative problem-solving
- Customer Service
- Conflict resolution
- Customer retention strategies
- Relationship Building
- Sales team supervision
Computerskills
- MCSA (Microsoft Certified System Administrator), Technical Education Center, 2005
- MCP (Microsoft Certified Professional), Technical Education Center, 2005
- D.I.T, Badar Institute of Computer Science, 1999
- Computer Short Course, Badar Institute of Computer Science, 1998
Languages
Urdu, Pashtu
Native language
English
Intermediate
B1
Urdu
Upper intermediate
B2
Pashtu
Advanced
C1
Hobbies
Reading Books
News on TV
Cricket
Movies
Timeline
Bachelor of Science -
Karachi University
05.2024 - 01.2004
Area Sales Manager
Nestlé Pakistan Ltd
11.2023 - Current
Area Sales Manager – HOD Business
Nestlé Pakistan Ltd
05.2014 - 10.2023
Sales Associate – HOD Business
AVA, Pak Water Bottler Limited
06.2006 - 04.2014
Area Sales Manager
Nestlé Pakistan Ltd
01.2006 - 01.2014
FSc (Pre-Engineering) -
Government Gordon College Rawalpindi
08.1996 - 10.1997
Secondary Education -
Federal Board of Intermediate & Secondary Education
01.1994 - 03.1995
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