MURAD MIRZA
Textile Professional
Lahore,punjab
Summary
C-level Marketing and Business Development Executive with over 22 years of accomplishment in Textile and Apparel . Grows businesses by implementing cultural change, innovating brand strategies and exercising sales leadership to unlock growth opportunities. Develops go-to-market strategies by focusing on customer buying processes. Skilled in identifying key business drivers while aligning objectives with consumer demands.
Overview
23
23
years of professional experience
1
1
Language
Work History
Head of Marketing
Comfort Knitwear PVT Ltd.
6 2024 - Current
- Core responsibility is to generate business and sustain it by adopting smart strategies
- Implemented data-driven decision-making processes to guide innovative marketing strategies.
- Drove business growth by forging strategic alliances with complementary organizations to expand reach into new markets.
- Mentored junior staff members, providing guidance in professional development and fostering a collaborative team environment within the department.
- Streamlined internal processes, resulting in improved productivity and cost savings for the department.
- Conducted comprehensive market research to identify emerging trends and capitalize on new opportunities.
- Researched industry and marketplace trends to develop product and enhance business opportunities.
Director Marketing
ARP Group
07.2021 - 05.2024
- I have been managing a portfolio of over $ 35 million'
- Frequent flyer to USA / EU / Far East and Middle east to close coordinate with design and buying team and to search new trends.
- Streamlined internal processes to improve efficiency within the marketing department.
- Secured high-profile PR opportunities, elevating company reputation and visibility in the industry.
- Analyzed market trends and competitor activities, informing data-driven decision making for marketing initiatives.
- Led the product and design development process for impactful collection to excite customers.
- Managed a high-performing marketing team, ensuring alignment with overall business objectives.
- Managed annual budgets effectively, reallocating resources as needed to maximize profitability.
- Researched developing trends to stay updated with new ideas and marketing practices.
- Worked with designers and product developers to establish theme and tone according to customer taste.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
Divisional Head
Synergies Sourcing Pvt Ltd.
02.2014 - 07.2021
- In synergies i have been handling approx $23-$24 Million turnover
- Frequent flyer to USA / EU / Far East and Middle east to close coordinate with design and buying team and to search new trends.
- Developed comprehensive budgets for the division, closely monitoring financial performance to ensure fiscal responsibility and profitability.
- Created an inclusive work environment that promoted diversity, equity, and inclusion among staff members.
- Coached and mentored employees at all levels, fostering a culture of professional development and career advancement within the division.
- Employed data-driven decision making to optimize operational efficiency across the division.
- Enhanced company reputation by consistently delivering high-quality results and exceeding client expectations.
- Implemented continuous improvement initiatives, identifying areas for growth and executing strategies for success.
Business Manager
ARP Trading House
07.2009 - 02.2014
- Worked as business manager of a team consists on 08 members including merchandising and quality control
- Mentored junior staff members, helping them grow professionally and contribute more effectively to the team''s goals.
- Supported business management projects by monitoring and tracking risks, issues and action items.
- Improved operational workflows by identifying areas of inefficiency and implementing appropriate solutions.
- Assisted with hiring process and training of new employees.
- Negotiated contracts with suppliers and vendors, securing favorable terms for the company while maintaining strong relationships.
- Negotiated price and service with customers and vendors to decrease expenses and increase profit.
Senior Merchandiser
Legacy Sourcing
07.2001 - 10.2009
- Mainly worked with USA clients
- Developed strong vendor relationships to negotiate better pricing, improving profitability for the company.
- Planned and participated in conference calls and meetings with planning and management departments.
- Worked closely with management in observing and actively monitoring sales.
- Established a performance-driven culture within the merchandising team by setting clear objectives and providing regular feedback on progress.
Education
MBA - International Marketing
LCM
Karachi, Sindh 04.2001 - 04.2001
Master of Science - Computer Science
Florida Green University
Karachi, Sindh 04.2001 - 04.1999
Skills
Creative Direction
Strategic Marketing
Pricing Strategies
Branding
Training and mentoring
Research
Project Management
Innovative
Timeline
Director Marketing
ARP Group
07.2021 - 05.2024
Divisional Head
Synergies Sourcing Pvt Ltd.
02.2014 - 07.2021
Business Manager
ARP Trading House
07.2009 - 02.2014
Senior Merchandiser
Legacy Sourcing
07.2001 - 10.2009
MBA - International Marketing
LCM
04.2001 - 04.2001
Master of Science - Computer Science
Florida Green University
04.2001 - 04.1999
Head of Marketing
Comfort Knitwear PVT Ltd.
6 2024 - Current