Results-driven marketing leader with extensive expertise in brand management, strategic communication, and comprehensive 360-degree campaigns. Currently spearheading marketing strategy, public relations, and agency management while demonstrating a proven track record of elevating top brands such as Jazz, Zong, PTCL, and the Armed Forces of Pakistan. Adept at leveraging data-driven insights and innovative storytelling to drive brand growth and engagement. Committed to delivering impactful marketing solutions that resonate with target audiences and achieve business objectives.
Hi, I’m
Muneer Khan
Advertising & Marketing
Rawalpindi,PB
Summary
Overview
20
years of professional experience
4
years of post-secondary education
2
Languages
Work History
Khushhali Microfinance Bank Limited
Unit Head Marketing & Branding
06.2024 - Current
Job overview
- Develop, implement, and oversee marketing strategies and policies to drive brand growth and market positioning.
- Lead PR, press management, and corporate communication efforts to enhance brand reputation.
- Oversee brand management, ensuring consistency across all touchpoints and campaigns.
- Collaborate with internal departments, and manage external agencies to execute marketing initiatives effectively.
- Analyze market trends, track campaign performance, and generate MIS reports for data-driven decision-making.
FishBowl
Account Director
05.2021 - 05.2024
Job overview
- Management of relationships with clients.
- Smooth executions of campaigns (from brief to media release).
- Lead in the advertising strategies.
- Liaison with the client at a senior level on a day-to-day basis.
- Push the client and the agency creatively and strategically.
M&C Saatchi World Services
Account Director
08.2019 - 04.2021
Job overview
- Brand expert with detailed knowledge of clients' business, their issues, competitive environment, and help them to drive integrated communication solutions.
- I own the client relationship with the relevant brand manager, present without supervision.
- Build and nurture strong relationships with all other departments within the agency, including the strategy, design, and creative departments.
- Ensure the smooth progress and delivery of all work in development, manage the projects and own the timing plans and budgets.
- Ensures expectations are set and managed both internally and externally.
- Complete all contact reports for client meetings.
Incision Films
Business Head
09.2017 - 08.2019
Job overview
- Overseeing the day to day management of the business development team while devising strategies for driving sales growth across the business.
- Implementing new business initiatives across the new business and sales teams.
- My role focuses on identifying sales opportunities as a result of market changes; setting up meetings with prospective customers to sell the company's products and services.
Humanetek SMC Pvt Ltd.
Manager Operations External
08.2016 - 09.2017
Job overview
- Company Overview: Humanetek has developed a mobile app 'Mohafiz' which is a complete life support mechanism.
- I was leading the Marketing, Integration & Survey teams as Manager Operations External.
- Primary role was to increase brand awareness through integration and marketing.
- Responsibilities include development and execution of marketing communications activities/initiatives, collaboration with important Government & Private organizations.
- Humanetek has developed a mobile app 'Mohafiz' which is a complete life support mechanism.
Young & Rubicam Pakistan
Sr. Account Manager
10.2012 - 06.2016
Job overview
- During my time with Zong, I've launched 50+ successful campaigns, ranging from full-blown 360 campaigns to digital and BTL ones.
- I've also had the pleasure of being part of repositioning (when Zong became Pakistan's only 4G network), alongside launching various new offerings and campaigns.
- I was responsible for the Masses segment (the bread and butter for any telco), 3G & 4G internet, VAS (Value Added Services, including SMS), and BizXcess (Zong's corporate & postpaid unit).
- Key Responsibilities:
- Analyze, plan & execute campaigns from briefing to rollout
- Continuous coordination with the client, outdoor vendors and media agency
- Keep track of billing and ensuring timely payments for all stakeholders
- Inter-office coordination with creative and studio department
- Some of my Work:
- Thematics: 4G & 3G Launch, Zong Repositioning Corporate Campaign
- Tactical Offers: Zong Golden Number, Zong Hajj Offer, Zong MNP Referral, Zong 11th Reconnection, Zong Tax Free Offer, Zong Acquisition Offer, Zong Reconnection Offers - 6th , 7th & 8th, Zong Recharge Offer (Ghar Offer), etc
Adetude (Pvt.) Ltd.
Account Manager
09.2006 - 10.2012
Job overview
- I have worked as part of the Account Management team at Adetude and here I gained great exposure from both the Strategy and Creative departments.
- Having to look after every requirement of the client while also managing billing made me a thorough Account Manager, with a good grasp on planning, research and competitive analysis as well.
- Since the launch of Zong in Pakistan, I have been involved with almost all of their major campaigns.
- Some of my Work:
- Thematic: Launch of M9, SKD Days Campaigns, Postpaid Launch Coverage, Zong & ManU Collaboration Launch
- Tactical: GPRS, Karachi Unlimited (LBC), Top Shop, Handset Offer (Muji Babu), MNP, Fast50, GPRS (Daily Bundle Offer), Z20, Zong Yaari Load (Chotay Bhag)
Interflow Communications
Media Intern
01.2006 - 08.2006
Job overview
- Working under the supervision of Media Manager, I was looking after billing & costing, media planning and media release.
- This is where my passion for advertising started and I realized how I excel under pressure and tight timelines.
Education
University of the Punjab
BS from Computer Sciences
01.2002 - 01.2006
University Overview
Skills
Integrated Marketing
Timeline
Unit Head Marketing & Branding
Khushhali Microfinance Bank Limited
06.2024 - Current
Account Director
FishBowl
05.2021 - 05.2024
Account Director
M&C Saatchi World Services
08.2019 - 04.2021
Business Head
Incision Films
09.2017 - 08.2019
Manager Operations External
Humanetek SMC Pvt Ltd.
08.2016 - 09.2017
Sr. Account Manager
Young & Rubicam Pakistan
10.2012 - 06.2016
Account Manager
Adetude (Pvt.) Ltd.
09.2006 - 10.2012
Media Intern
Interflow Communications
01.2006 - 08.2006
University of the Punjab
BS from Computer Sciences
01.2002 - 01.2006
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