MUNEEB AKHTAR

Digital Media Strategy Execution:

• Assist in developing and implementing digital media strategies aligned with overall marketing goals and objectives.
• Coordinate the execution of digital media campaigns across various platforms, including social media, email marketing, and display advertising.

Content Management:

• Manage and schedule content across digital channels, including social media platforms (Facebook, Youtube, Instagram, Twitter, TikTok.
• Collaborate with content creators and designers to produce engaging and relevant content that supports objectives.

Campaign Management:

• Monitor and optimize digital media campaigns, ensuring they are executed efficiently and effectively.

Social Media Management:

• Oversee daily social media activities, including posting content.
• Monitor social media daily trends and identify opportunities for engagement.
• Manage social media advertising campaigns, including audience targeting, and performance tracking.

Trend Monitoring and Research:

• Stay up-to-date with the latest digital media trends, tools, and best practices.
• Conduct market research and competitor analysis to identify opportunities and inform strategy.

• Conducted in-depth research and analysis on voter demographics, preferences, and behavior to support strategic decision-making for the 2024 election campaign.
• Utilized various research, including surveys, and data analytics, to gather insights on electoral issues, candidate perceptions, and campaign effectiveness.
• Coordinated with communication teams to disseminate research findings through various channels, including press releases, social media updates, and internal briefings
• Facilitated presentations and meetings with senior campaign staff, presenting data-driven recommendations and strategies to enhance campaign effectiveness.

Skills & Tools:

• Data Analysis Tools: Excel, Brand24.
• Research Methods: Surveys, focus groups, data analysis
• Competitive Analysis: Strategic assessment, opponent evaluation

• Assign tasks, set deadlines, and oversee the daily activities of the social media team to ensure goals are met.
• Conduct regular team meetings to discuss strategies, review performance, and brainstorm new ideas.
• Develop and implement comprehensive social media strategies that align with objectives and target audience needs.
• Set clear goals for social media performance, including growth, engagement, and conversion metrics.
• Stay updated on the latest social media trends, tools, and best practices to ensure the remains competitive.

Technical Skills:

• Social Media Platforms: Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube.
• Digital Marketing Tools: Google Ads, Facebook Ads Manager.
• Analytics Tools: Google Analytics.
• Content Management Systems CMS.

• As a digital media expert, I specialize in optimizing online content for maximum visibility, engagement, and conversion.
• With a deep understanding of search engine algorithms and user behavior, I develop strategies to elevate digital presence across various platforms.
• Improved search engine ranking and Increased engagement and conversion rates.
• Evaluated performance of various channels, such as social media, search engine marketing, and content marketing to allocate resources effectively.
• Performed in-depth keyword research and implemented on-page SEO strategies, optimizing content and meta tags to improve organic search performance.
• Developed and executed off-page SEO strategies, including link-building campaigns that increased domain authority and organic traffic.
• Implemented local SEO strategies that boosted local search rankings and increased visibility.

Technical Skills:

• Technical SEO
• Local SEO Tools
• Analytics and Tracking
• Keyword Research and Analysis
• On-Page/Off-Page SEO Optimization
• Link Building and Backlink Analysis Tools

• As a skilled digital marketing, I have successfully managed multiple client YouTube channels, and Facebook pages, and created logos and video editing content to meet their unique requirements
• Developing and implementing content strategies for YouTube channels and Facebook pages, ensuring consistent brand visibility and engagement across platforms
• Created short-form videos, animated gifs and motion graphics for social media posts.
• Edited and produced high-quality video content for gaming channels, including gameplay highlights, tutorials, trailers, and promotional videos.
• Delivered edits on time for reviews and final delivery.

Skills & Tools:

• Video Editing Software: Adobe Premiere Pro, CapCut.
• Color Grading: Lumetri Color in Premiere Pro.
• Graphic Design: Photoshop, Illustrator.
• Audio Editing: Audacity, Adobe Podcast.
• File Management: Google Drive, Dropbox
• Platform Optimization: YouTube, Kick, Social Media Channels

• Developed custom WordPress themes to provide clients with tailored solutions for their online presence.
• Worked with pre-built themes and custom themes to design and implement responsive and user-friendly websites.
• Performed routine updates and upgrades to WordPress core, themes, and plugins to ensure security and functionality.
• Provided clients with detailed instructions and training on how to use the WordPress admin panel and make basic updates to their sites.
• Conducted basic SEO implementations, including meta tags, sitemaps, and on-page optimizations, to enhance search engine visibility.

Skills & Tools:

• WordPress Development: Theme customization, plugin configuration, site migration.
• SEO Basics: Meta tags, sitemaps, on-page optimization
• Content Management: Post and page creation, media management.
• Tools: WordPress Admin Panel, Elementor, WooCommerce.
• Support & Maintenance: Routine updates, security checks, troubleshooting.