Muneeb Afaz

• Managed a team of 8 junior podcast managers, each handling 3–5 US/UK podcast clients.
• Oversaw end-to-end podcast production: editing, thumbnails, show notes, articles, website content, and publishing.
• Handled multi-platform distribution across YouTube, Spotify, Apple Podcasts, Instagram, Facebook, Twitter/X, and RSS platforms.
• Managed YouTube Shorts and repurposed long-form content into short-form assets.
• Used Metricool & other tools for scheduling, publishing, analytics, and cross-platform consistency.
• Maintained strict quality control for all edits, metadata, titles, and thumbnails.
• Led SEO optimization across episodes, websites, and metadata for better discoverability.
• Ran Meta and Google Ads campaigns, improving CPL, ROAS, and engagement with structured testing.
• Coordinated with editors, designers, and writers to ensure smooth workflows and timely delivery.

• Managed and optimized content across YouTube, Facebook, and TikTok, ensuring strong alignment with platform best practices.
• Improved reach and engagement by refining titles, descriptions, tags, metadata, and upload strategies.
• Analyzed channel analytics (CTR, retention, traffic sources, watch time) to drive data-backed content decisions and performance improvements.
• Applied advanced YouTube SEO practices to increase visibility, search ranking, and subscriber growth.
• Strengthened community engagement by responding to comments, moderating discussions, and shaping audience-driven strategies.
• Collaborated with editors and designers to consistently improve content packaging, thumbnails, and creative direction

• Managed monthly budgets ranging from $10,000 to $120,000 across Google & Meta Ads.
• Improved campaign ROAS by 30–80% across multiple accounts using structured testing systems and data-led optimizations.
• Built scalable Performance Max structures that increased conversions by 40%+ within 60 days.
• Launched and optimized Meta conversion funnels that reduced CPA by 20–45%.
• Developed high-performing custom audiences, lookalikes, and remarketing stacks.
• Conducted weekly performance reviews and provided actionable insights to leadership and clients.
• Led a small team of ad analysts and creative editors, ensuring smooth QA, testing cycles, and reporting workflows.
• Implemented enhanced tracking: GA4, UTM frameworks, Meta CAPI, and conversion tagging.

• Managed end-to-end Google and Meta ad operations for 15+ brands.
• Increased lead volume by 3x for service-based clients while lowering CPL by 35%.
• Executed targeted remarketing campaigns across both platforms, boosting returning-user conversions by 50%+.
• Built and optimized landing pages that improved conversion rates from 1–3% to 5–8%.
• Produced weekly dashboards in Looker Studio to streamline client reporting.

As a versatile freelance writer, I specialize in crafting compelling content that drives results. With expertise in SEO content writing, I've helped businesses achieve a 30% increase in search engine rankings. My skills extend to script, book, blog, and article writing, delivering high-quality, original content that boosts engagement.

• Assisted in producing high-impact video content for social media by conducting in-depth research on trends and audience preferences.
• Developed compelling scripts, engaging captions, and eye-catching thumbnails that enhanced content visibility and engagement.
• Collaborated with teams to create and refine video concepts, ensuring alignment with brand strategy. Managed production schedules to meet tight deadlines and used video editing software to deliver polished final products.
• Analyzed performance metrics to continually optimize content and drive audience growth

As Lead Content Editor, I oversaw content creation and optimization, leading a team to boost visibility with SEO strategies, resulting in a 40% increase in website traffic. I edited and reviewed content, aligning it with business objectives, ensuring quality and accuracy.