Muhammad Zuhair Khan
Marketer
Karachi
Summary
Accomplished Senior Marketing Manager with a proven track record at Master Group of Industries, excelling in competitive analysis and corporate communications. Spearheaded a rebranding initiative, significantly expanding market share through strategic partnerships and innovative customer acquisition campaigns. Known for exceptional leadership and the ability to foster strong brand relationships, driving brand growth and loyalty.
Overview
20
20
years of professional experience
1
1
Certification
2
2
Languages
Work History
Senior Marketing Manager
Master Group of Industries
12.2012 - Current
- · Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- · Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- · Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
- · Improved customer loyalty by implementing effective marketing campaigns and personalized offers.
- · Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- · Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- · Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- · Coordinated with design and media teams to develop high-quality creative assets.
- · Leveraged data insights from surveys, previous campaigns and market research to develop targeted marketing initiatives.
- · Streamlined internal communication processes within the department, improving overall efficiency and project completion times.
- · Managed vendor relationships effectively to ensure timely delivery of products/services while maintaining budget constraints.
- · Led a rebranding initiative that resulted in improved consumer perception and increased sales revenue.
- · Collaborated with sales teams to develop targeted materials for prospective Brand, resulting in higher conversion rates.
- · Developed strategic partnerships with complementary brands for co-marketing initiatives that expanded market share significantly.
- · Oversaw public relations efforts, securing press coverage from leading industry publications and outlets.
- · Established a consistent brand identity across all channels, including TV, Print and digital media platforms.
- · Conducted regular competitor analysis to maintain a competitive edge within the marketplace.
Client Service Executive
Media Monitors Pakistan
10.2011 - 12.2012
- Managed major clients Mobilink and PTV, providing comprehensive analysis reports, including SOS, SOV, Mid Break, and Spot placements.
- Generated deviation reports for airing schedules and competitor monitoring.
- Conducted post-buy and trend analysis on a Monthly, Quarterly, and Yearly basis.
- Proposed operational improvements for enhanced client satisfaction and report formats.
- Ensured timely execution of client requests by coordinating effectively with internal departments and external partners.
- Developed strong relationships with key clients, fostering trust and loyalty.
- Managed a diverse portfolio of accounts, ensuring top-notch customer service and support.
- Developed and maintained existing client relationship and developed new client relationships.
Operation Coordinator & Client Service Support
Gallup Pakistan
10.2004 - 10.2011
- Develop and maintain comprehensive understanding of TV Ratings, Trends, channels, and advertiser's behavior.
- Provide exceptional client services, ensuring timely data delivery and prompt responses to TV Ratings inquiries.
- Assist customized research team in data gathering and evaluation for media campaigns.
- Prepare detailed analysis reports on viewership comparisons, channel share, TRP, CPR, CPM, and brand-wise metrics.
- Entered data, generated reports, and produced tracking documents.
- Improved team productivity with regular communication and progress updates, fostering a collaborative work environment.
- Managed project timelines for successful completion, ensuring milestones were met and deadlines were adhered to.
- Collaborated with department heads to develop strategic plans aligning with overall company objectives, fostering a unified approach toward shared goals.
Education
MBA - Marketing
Iqra University
Karachi, Pakistan 04.2001 -
Skills
Customer Acquisition Campaigns
Competitive Analysis
Media Planning
E-Commerce Strategy
Channel Marketing
Digital Advertising
Public and Media relations
Corporate Communications
Brand-Building Strategies
Accomplishments
- Boosted 60% coverage in the bedding segment for Moltyfoam's Wedding campaign using TV, Radio, YouTube, OOH, and thematic campaigns.
- Achieved 20% growth for Changan Automotive through strategic TV, OOH, and print media campaigns.
- Increased Master Celeste's brand awareness by positioning it as a lifestyle brand via events and exhibitions.
- Drove 15% yearly growth for Master Offisys by targeting architects and contractors through business magazines, events, and greetings.
- Expanded Durafoam's reach among B and C Sec class customers with innovative price challenge strategies using TV, Radio, YouTube, and POS materials.
- Developed impactful marketing strategies for Mitsubishi Fuso targeting government, municipal, construction, and military sectors through company profiles, road shows and documentaries.
- Engaged mid-level to big truck owners for Foton Trucks with events, exhibitions, and a nationwide Free Checkup Campaign.
- Used pull strategies with feature videos and influencer content to target bus transport owners and passengers for Yutong Bus.
Certification
Diploma in Digital Marketing & E-Commerce - Institute of Business Management
Gym and Traveling
Fitness & Wellness: Passionate about maintaining a healthy lifestyle through regular gym workouts, focusing on strength training and overall physical wellness.
Travel & Exploration: Enthusiastic traveler who enjoys exploring new cultures and destinations, drawing inspiration for creative marketing strategies from diverse experiences.
Timeline
Diploma in Digital Marketing & E-Commerce - Institute of Business Management
08-2023
Senior Marketing Manager
Master Group of Industries
12.2012 - Current
Client Service Executive
Media Monitors Pakistan
10.2011 - 12.2012
Operation Coordinator & Client Service Support
Gallup Pakistan
10.2004 - 10.2011
MBA - Marketing
Iqra University
04.2001 -
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