Muhammad Zaid Khan
Ecommerce Marketing Specialist
Karachi
Summary
Experienced Paid Marketing Specialist with over 2 years of experience in Ecommerce. Excellent reputation for resolving problems and improving Shopify sales drastically.
Overview
6
6
years of professional experience
5
5
years of post-secondary education
Work History
Freelance Media Buyer
Upwork
10.2020 - Current
- Worked with clients to understand needs and provide excellent service.
- Resolved problems, improved operations and provided exceptional service.
- Developed team communications and information for meetings.
- Proved successful working within tight deadlines and fast-paced atmosphere.
Social Media Marketing Manager
Shinny Arts
Karachi
08.2022 - Current
- Maintained consistent blended ROAS of 7 and 3% Shopify CR.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
- Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.
- Generated PKR 1M+ in monthly sales through effective marketing strategies to grow business and increase productivity.
Digital Marketing Head
Mirha Jewellers
Karachi
12.2021 - 11.2022
- Maintained consistent blended ROAS of 5 and 3.5% Shopify CR.
- Created solution-based execution plans to achieve business goals based on Meta Analytics and internal reporting data.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 339%.
- Directed paid traffic growth strategies, SEO, content development, email marketing and trackbacks.
Business Owner/Brand Manager - Ecommerce & Digital Marketing
Timegasm
Karachi
02.2020 - 06.2022
- Devised and deployed sales and marketing tactics to drive strategic growth and support achievement of revenue goals.
- Put together realistic budgets based upon costs and fees for successfully operating business.
- Evaluated suppliers to maintain cost controls and improve operations.
- Consulted with customers to assess needs and propose optimal solutions.
Chief Marketing Officer
Ad Snipper Agency
Karachi
06.2022 - 09.2022
- Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
- Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
- Identified low-cost opportunities to increase visibility and drive traffic.
- Redesigned user experience, site functionality and online merchandising to increase sales.
- Coordinated teams of design and implementation professionals to manage all project objectives.
Education
BBA - Sales And Marketing Education
12.2022 - Current
A-Levels - Engineering (Pre-Engineering)
05.2017 - 08.2019
- Grade: 1A, 2B, 1C
Ordinary Level - Engineering (Pre-Engineering)
05.2017 - 08.2019
Grades: 1*, 5A, 1B
Skills
Marketing and advertising
Market Analysis
Strategic planning
Margin monitoring
Sales tracking
Promotional planning
Comm
Corporate Communications
Brand development
Timeline
Institute of Business Administration - BBA, Sales And Marketing Education
12.2022 - Current
Social Media Marketing Manager - Shinny Arts
08.2022 - Current
Chief Marketing Officer - Ad Snipper Agency
06.2022 - 09.2022
Digital Marketing Head - Mirha Jewellers
12.2021 - 11.2022
Freelance Media Buyer - Upwork
10.2020 - Current
Business Owner/Brand Manager - Ecommerce & Digital Marketing - Timegasm
02.2020 - 06.2022
University of Cambridge - A-Levels, Engineering (Pre-Engineering)
05.2017 - 08.2019
University of Cambridge - Ordinary Level, Engineering (Pre-Engineering)
05.2017 - 08.2019