Muhammad Yasir Ali
Lahore-Punjab
Summary
I’m a passionate Google Certified Digital Marketing Specialist with hands-on experience at Digi Transmo, where I worked on real-world campaigns across social media, SEO, and email marketing.
I’m familiar with tools like Google Ads, Meta Business Suite, and analytics, and I’m always eager to learn and adapt in the fast-changing digital landscape. Currently, I am working as a Sales Executive in Raaziq, where I handle client communication, generating sales, prepare quotations, coordinate shipments, and ensure smooth cargo movement under terms like EXW and FOB. My role requires strong follow-up, negotiation, and relationship-building skills with local exporters and international agents.
Overview
2
2
years of professional experience
Work History
Sales and Marketing Executive
Raaziq International PVT LTD
Lahore
09.2024 - Current
Identified and pursued potential clients for shipping, logistics, and warehousing services.
- Established long-term relationships to secure repeat business and referrals.
- Prepared competitive freight quotations tailored to client requirements across air, sea, and road.
- Collaborated with operations and pricing teams to accurately calculate costs (EXW, FOB, CIF).
- Collected comprehensive shipment details, including cargo type, weight, dimensions, and destinations.
- Coordinated seamless transitions of booked shipments to operations teams, ensuring clarity on schedules.
- Conducted market research on competitor activities and reported regularly on sales performance.
Digital Marketing Executive
Digi Transmo
Lahore
02.2023 - 08.2023
- Assisted in the development of online advertising campaigns to generate leads and increase brand awareness.
- Researched new technologies that could benefit the organization's digital marketing efforts.
- Developed promotional materials for webpages, emails, newsletters and other digital mediums.
- Monitored performance of campaigns using analytics software such as Google Analytics.
- Conducted market research to identify trends in industry sectors relevant to the company's products or services.
- Tracked competitors' activities in order to stay ahead of the competition in terms of innovations in the field of digital marketing.
- Managed SEO activities including keyword research, link building and content optimization.
- Executed paid search campaigns on platforms such as Google Adwords and Bing Ads.
- Worked closely with clients in order to understand their needs and develop tailored solutions accordingly.
Education
MBA - Marketing And Sales
University of Management And Technology
Lahore, Pakistan08-2027
BBA - Marketing And Sales
Fast University Lahore
Lahore, Pakistan05-2024
Skills
- Digital marketing
- SEO management
- Market research
- Lead generation
- Customer relationship management
- Social media marketing
- Data analysis
- Project management
- Effective communication
- Sales performance
- Data science
Languages
English
First Language
English
Intermediate (B1)
B1
Urdu
Proficient (C2)
C2
Timeline
Sales and Marketing Executive
Raaziq International PVT LTD
09.2024 - Current
Digital Marketing Executive
Digi Transmo
02.2023 - 08.2023
MBA - Marketing And Sales
University of Management And Technology
BBA - Marketing And Sales
Fast University Lahore
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