MUHAMMAD TALHA JAFRY
Marketing Manager
Karachi,SD
Summary
Multifaceted Marketing Manager with strong marketing technology background and expertise in multiple industries. Designed and implemented various lucrative marketing campaigns in previous year. Superb communications skills and knowledge of marketing metrics enabled achievement of desired results.
Overview
11
11
years of professional experience
16
16
years of post-secondary education
Work History
Marketing Manager
MTEK Hygiene
karachi
07.2022 - Current
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Assessed marketing copy, art comps and final designs and compared with established specifications.
- Researched 50+ industry and marketplace trends to develop marketing solutions and enhance business operations.
- Performed20+ market segmentations, targeting and positioning for each product line.
- Maintained complete database of files, contacts and project materials.
- Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Recruited and hired capable team members to add value and diverse skills set to marketing department.
- Managed workflow between staff, coordinating documents and creative material distribution.
- Transformed corporate website and social media platforms to better engage customers and promote sales.
- Generated reports detailing campaign performance, customer engagement and engagement trends.
- Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
- Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Developed network of related professionals to open up business opportunities.
- Participated in promotional activities and trade shows, working with advertisers and production managers, to market products and services.
- Organized contacts and orchestrated innovative marketing campaigns to boost awareness, engagement and sales.
Marketing Manager
Dreamworld Resort, Hotel & Golf Course
11.2019 - 07.2022
- Assessed marketing copy, art comps and final designs and compared with established specifications.
- Participated in promotional activities and trade shows, working with advertisers and production managers, to market products and services.
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
- Developed network of related professionals to open up business opportunities.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Managed workflow between staff, coordinating documents and creative material distribution.
- Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
- Transformed corporate website and social media platforms to better engage customers and promote sales.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
Manager Business
Effectual Communication (Pvt.) LTD
12.2018 - 10.2019
- Coordinated team schedules to keep shifts properly staffed during busy periods.
- Created, managed and executed business plan and communicated company vision and objectives to motivate teams.
- Identified market product demands and customer trends to bring in new customers and retain existing ones for sustainable profits.
- Drafted reports and documents to improve correspondence management, schedule coordination and recordkeeping.
- Spearheaded recruitment and hiring process and compiled training materials for new and existing team members.
- Developed initial sales roadmaps and market strategies to promote successful product launches.
- Improved business profits through innovative cost containment and revenue generation techniques.
- Brought in new business connections and revenue generation opportunities by improving networking strategies.
- Anticipated financial impact from operational issues and worked with leadership to develop solutions.
Assistant Brand Manager
A.A. Joyland (Pvt.) LTD
11.2015 - 11.2018
- Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
- Planned, implemented and tracked sales and marketing strategies to promote brand products.
- Compiled product and customer data to generate informed profit projections.
- Oversaw product planning and demand management on monthly basis in order to maintain adequate product levels.
- Monitored online advertising and social media campaigns to assess success of different strategies.
- Developed innovative marketing campaigns based on key objectives.
- Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
- Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach.
- Consulted with product development teams to enhance products based on customer interest data.
- Cooperated and worked closely with communications team to develop marketing strategies to boost brand awareness.
Account Manager
MEDIA GURUS (Pvt.) LTD
08.2014 - 10.2015
- Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
- Delivered engaging and polished presentations to build connections with potential customers and distinguish business from competitors.
- Introduced new processes to improve data analysis.
- Reviewed and mitigated discrepancies to increase sales, reduce costs and streamline processes.
- Sold new products and services and developed new accounts to maximize revenue potential.
- Oversaw new business development to generate sales leads, negotiate client pricing and forecast revenue.
Senior Executive
TPL Holdings (Pvt.) LTD
06.2012 - 07.2014
- Aligned organizational objectives with company mission to increase business growth and integrate work strategies.
- Enabled revenue generation by pursuing partnerships, sourcing funding and capitalizing on market opportunities.
- Identified issues with production, workforce and material sourcing and implemented successful solutions.
- Spearheaded cross-functional initiatives across departments to achieve business goals for bottom-line profits.
- Resolved issues and recommended actions based on production and compliance reports.
Marketing Executive
Pakistan Vehicle Engineering (Pvt.) LTD
06.2011 - 05.2012
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
- Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
- Worked with vendors to complete projects according to schedule and specifications.
- Maintained complete database of files, contacts and project materials.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Preserved brand integrity by monitoring consistency and quality of marketing content.
Education
BBA (H) - Marketing
Muhammad Ali Jinnah University – (MAJU
Karachi, SD 01.2007 - 01.2012
Intermediate - Engineering
Government Degree College Gulshan-e-Iqbal
Karachi, SD 01.2022 - 01.2006
Matriculation - Computer Science
St. Patrick’s High School
Karachi, SD 01.1995 - 01.2004
MBA - Marketing
Muhammad Ali Jinnah University – (MAJU
Karachi, SD 01.2012 - 01.2014
Skills
PeopleSoft
Additional Information
- , Got rewarded for my best attempts in the field of “Event Management” Part of the organizing team of “The SPARC Software & Gaming Competition” in (the spring) of 2009 &10 Organized Seminars, and Arranged Debate Competitions at the university (2008-2010)
- I holds all the qualities to be a team leader i.e listening, execution and enables my team workers to bring their best out of them
Timeline
Marketing Manager
MTEK Hygiene
07.2022 - Current
Intermediate - Engineering
Government Degree College Gulshan-e-Iqbal
01.2022 - 01.2006
Marketing Manager
Dreamworld Resort, Hotel & Golf Course
11.2019 - 07.2022
Manager Business
Effectual Communication (Pvt.) LTD
12.2018 - 10.2019
Assistant Brand Manager
A.A. Joyland (Pvt.) LTD
11.2015 - 11.2018
Account Manager
MEDIA GURUS (Pvt.) LTD
08.2014 - 10.2015
Senior Executive
TPL Holdings (Pvt.) LTD
06.2012 - 07.2014
MBA - Marketing
Muhammad Ali Jinnah University – (MAJU
01.2012 - 01.2014
Marketing Executive
Pakistan Vehicle Engineering (Pvt.) LTD
06.2011 - 05.2012
BBA (H) - Marketing
Muhammad Ali Jinnah University – (MAJU
01.2007 - 01.2012
Matriculation - Computer Science
St. Patrick’s High School
01.1995 - 01.2004
Similar Profiles
Alberto Florin ChiteaAlberto Florin Chitea
Mechanic at MtekMechanic at Mtek
Corinna DampierCorinna Dampier
Self-Employed Independent Registered Dental Hygienist at Hometown Hygiene-dental hygiene clinicSelf-Employed Independent Registered Dental Hygienist at Hometown Hygiene-dental hygiene clinic
Joseph WellsJoseph Wells
National ONMI Account Manager at Reckitt Hygiene AUNational ONMI Account Manager at Reckitt Hygiene AU