Google Suite
Muhammad Talha Imran
Amazon PPC Specialist
Summary
I am an experienced Amazon PPC specialist with over 3 years of experience in creating, managing, and optimizing Amazon Pay Per Click campaigns. My expertise lies in creating effective PPC strategies to drive sales and traffic to Amazon listings. I have extensive knowledge of Amazon's advertising platform, which allows me to create campaigns that are both cost-effective and successful. I am also experienced in optimizing campaigns to maximize ROAS and decrease ACOS, reduce unnecessary expenses. My experience also extends to keyword research, bid optimization, and creating effective A/B testing strategies. I am passionate about helping businesses of all sizes succeed on Amazon and I am confident in my ability to create successful PPC campaigns that drive sales and increase visibility. Proven skills in increasing customer engagement and business visibility in online searches. Experienced in developing marketing initiatives, increasing business success and boost sales. Excellent analytical, organizational and decision-making abilities.
Overview
5
5
years of professional experience
7
7
Certifications
Work History
Amazon PPC Specialist
One O One LLC
03.2020 - Current
- Managed Amazon PPC campaigns and budgets for a portfolio of over 30 products
- Developed and implemented strategies to improve keyword rankings and increase sales that resulted an increase of 20% in PPC sales
- Conducted detailed keyword research to identify new opportunities and optimize existing campaigns which helped in bringing down the ACOS from 55% to 27%
- Monitored and analyzed performance metrics and provided optimization recommendations
- Collaborated with design and copywriting teams to develop effective ad copy and visuals
- Created and maintained campaign reports and dashboards to track progress and identify areas for improvement
- Stayed up-to-date with industry trends and best practices to ensure campaigns remain competitive.
Customer Service Executive
IBEX-WALMART
01.2019 - 02.2020
- Handled customer inquiries via telephone and chat, providing prompt and accurate service
- Resolved customer complaints in a timely manner, utilizing problem-solving skills to find solutions
- Advised customers on product features, options, and pricing
- Provided technical support to customers, troubleshooting issues and finding solutions
- Maintained customer records and updated account information in customer service database
- Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.
Ecommerce Marketing Specialist
AL IMRAN FABRICS
GUJRANWALA
01.2018 - 01.2019
- Performed rigorous A/B testing, which improved the conversion rate of marketing landing pages across company by 100%
- Improved on-page SEO performance, resulting in page speed improvement of 30% and increase in monthly organic traffic of 25%
- Created top of funnel marketing assets like infographics that generated 32,000 unique visitors
- Automated marketing KPI reporting using Google Analytics and Google Sheets, saving roughly 6 hours of manual work each week
- Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.
Education
Schooling -
Saint Michaels Convent School
04.2001 -
HighSchool - Faculty of Sciences
PAF Public College Lowertopa
04.2001 -
ACCA FIA - Accounting And Business Management
The Millennium University And College
04.2001 -
Skills
Performance monitoring and analysisundefined
Accomplishments
- Launched multiple successful campaigns for a newly launched product with an ACOS of 15 .
- Successfully brought down ACOS of multiple products ranging from party products to earphones by implementing new strategies and optimizing old campaigns .
- Revived a dead product by identifying the core problem and turning it profitable later
Affiliations
Apex
Software
MS Office
Seller Central
Clickup
Sellerise
DataDive
SoStocked
PPC Ninja
KLCS
Certification
Google [Foundations of Digital Marketing and E-Commerce]License - [https://www.coursera.org/account/accomplishments/certificate/CPEE6D5VEC85]
Timeline
Google[Satisfaction Guaranteed: Develop Customer Loyalty Online] Training
07-2023
Google[Make the Sale: Build, Launch, and Manage E-commerce Stores] Training
06-2023
Google [Assess for Success: Marketing Analytics and Measurement] Training
05-2023
Google [Think Outside the Inbox: Email Marketing] Training
04-2023
Google [From Likes to Leads: Interact with Customers Online] Training
03-2023
Google [Attract and Engage Customers with Digital Marketing] Training
02-2023
Google [Foundations of Digital Marketing and E-Commerce]License - [https://www.coursera.org/account/accomplishments/certificate/CPEE6D5VEC85]
01-2023
Amazon PPC Specialist
One O One LLC
03.2020 - Current
Customer Service Executive
IBEX-WALMART
01.2019 - 02.2020
Ecommerce Marketing Specialist
AL IMRAN FABRICS
01.2018 - 01.2019
Schooling -
Saint Michaels Convent School
04.2001 -
HighSchool - Faculty of Sciences
PAF Public College Lowertopa
04.2001 -
ACCA FIA - Accounting And Business Management
The Millennium University And College
04.2001 -
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