Muhammad Shzaib Ghaffar
E-Commerce Marketing Manager
Karachi
Summary
Innovative Marketing leader with 5+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader. Dedicated professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
Overview
8
8
years of professional experience
4
4
years of post-secondary education
2
2
Languages
Work History
Digital Marketing Specialist
Zabiwareenterprises
karachi
02.2020 - Current
- Through this job I done many multiple task and increased sale in every task. I created lead campaigns for real estate on facebook and tiktok, manage many clothing brands create a to z for clothing brand like Create their page their shopify website logo every single thing also mange thire digital marketing increasing sale through SEO and PPC Also Create lead generation for best response. Increased brand awareness with ambassador partnerships and targeted email campaigns. I have 5 year experience in Ecommerce industery.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
- Optimized e-commerce campaigns through A/B testing to increase online sales.
- Created social media content with innovative brand messaging to support new product launches.
- Evaluated market trends to stay current on consumer and competitor changes.
- Implemented new strategies to improve click-through rates and conversion.
- Created Pay-Per-Click campaigns to drive targeted traffic to company website.
- Crafted and implemented strategies to increase search visibility and website traffic.
- Devised effective link-building campaigns to increase website authority and visibility.
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
- Helped clients develop website portals and social media pages to promote businesses.
- Created content strategies for digital media.
- Monitored and evaluated website analytics to identify trends and opportunities for improvement.
- Increased annual revenue through website modernization and direct-to-consumer ecommerce.
- Trained 7 junior level employees in company best ecommerce practices through teaching sessions and training material.
Vendor Specialist
Daraz.pk
karachi
01.2016 - 11.2018
- I started working on Daraz.pk 2016 and with my planing, strategies and hard work day and night I was among the top 10 sellers of Daraz.pk
- Communicated with store employees to maintain conditions and appearance of retail area.
- Reconciled inventory and customer orders regularly to monitor product availability.
- Visited customers to stock retail shelves and document inventory levels.
- Recorded merchandise levels and frequently purchased products to reorder appropriate amounts.
- Built and maintained strong relationships with wholesalers.
- Displayed and promoted products at industry events to drive brand awareness and increase sales.
- Met sales goals by offering excellent customer service.
- Answered questions and assisted customers with item selection and location.
- Created and managed project plans, timelines and budgets.
Tour Operator
Adventuresy Pakistan
Karachi
03.2020 - Current
- I start working with Adventuresy Pakistan part time and as a second job, I generate leads and I brought a lot of client and then I did a partnership with them, I promote tourism and their business across pakistan and also in Turkey, Azerbaijan and Sandia arabia
- I register my own company name Pak Caravan also i am a active tax payer in pakistan and i collab with Adventuresy pakistan, I mange all social media marketing I run campaigns with different different strategies in low budget and get more valuable clients
- Built personal relationships with guests to promote positive experiences.
- Collected and deposited payments from guests.
- Provided information on various sites throughout area, relaying little-known stories to provide interest.
- Accompanied diverse groups through exhibitions, providing fun, memorable experiences for each patron.
- Engaged positively with patrons and staff members, displaying enthusiasm and knowledge of travel areas.
- Demonstrated leadership skills in managing projects from concept to completion.
- Gained strong leadership skills by managing projects from start to finish.
- Strengthened communication skills through regular interactions with others.
Education
BBA - Specialization in Marketing
Sindh Madressatul Islam University
Karachi 01.2016 - 01.2020
CIT Computer Information Technology - IT
Educator Computer Institute & College
Karachi 03.2013 - 08.2013
Skills
Teamwork and Collaboration
undefinedAccomplishments
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Resolved product issue through consumer testing.
Timeline
Tour Operator
Adventuresy Pakistan
03.2020 - Current
Digital Marketing Specialist
Zabiwareenterprises
02.2020 - Current
Vendor Specialist
Daraz.pk
01.2016 - 11.2018
BBA - Specialization in Marketing
Sindh Madressatul Islam University
01.2016 - 01.2020
CIT Computer Information Technology - IT
Educator Computer Institute & College
03.2013 - 08.2013
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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