Muhammad Saad Ul Hasan
Sustainable Growth Strageist
Lahore
Summary
Pragmatic professional with solid experience in leadership roles. Adept at implementing strategic business plans minium success rates in 10x , driving growth and improving operations. Skilled in financial management and stakeholder relations. Collaborative and dedicated to building and leading talented and motivated individuals.
Overview
22
22
years of professional experience
8
8
years of post-secondary education
Work History
CEO
Strategist & StrategistIoT
Lahore, Punjab
1 2018 - Current
- E-commerce & Export Sales Portfolio Development: Successfully increased monthly sales for Mama Organic (Skin Care) and STEMBIO (Nutraceutical) from Rs 2.2 million to an average of Rs 10-15 million
- Portfolio Management & Sales Matrix Design: Designed sales matrices and managed portfolios for B Braun (Pharmaceutical) - specifically focusing on Insulin Syringes
- Provided an overview of retail and import expansion channels
- Digital Sales Expansion & Retail Outlet Formation: Expanded digital sales for A to Z Furniture and established retail outlets in in the UAE
- Sales & Business Development Consultation: Collaborated with Al Mehbaj in KSA, resulting in retail expansions from 150 to 600 outlets by the end of 2023
- Marketing & Digital Consulting: Advised various brands, including Apparel (One, Shah kam, Saya Clothing), Footwear (Starlet, AL Nassar, Clive, Reef land), Baba Fareed Rice, CEO Club International, and Retail Super Stores (Al Fatah)
- Research & Business Consultation: Provided valuable insights to FMCG companies (Baba Fareed Rice, Ghauri Foods, HRL & Nada KSA) and pesticide manufacturers (Corteva, Syngenta) in collaboration with Nielsen KSA
- E-commerce Revenue Growth & Footwear Export Sales Expansion: Achieved a 1.7x increase in e-commerce revenue within 6 months
- Expanded footwear export sales by 1.2x in just 3 months
- Retail Innovation & Brand Extension: Initiated retail innovation projects, including cosmetic and perfume range extensions for apparel brands (Limelight, Sapphire, and Eden Robe)
- Starlet Footwear Export Sales Development: Transformed Starlet Footwear from a single vendor to new buyers, increasing sales from $4.2 million to $7.5 million over two years.
Head Corporate Marketing & B2B
Samsung Electronics Pakistan & Afghanistan
10.2011 - 12.2017
- Distribution Channel: Introduce separate partners for Retail, B2B and Gov
- Direct impact $150 million
- E Commerce: Cultivated E Commerce business from $3 million ('15) to $16 million ('16) to $ 31 million ('17)
- Marketing & Investment Budget: Responsible for $ double digit million budget annually
- Retail Innovation: Introduced Mobile App to collect 4,500 shops market pulse
- Increase 19% Retail Operational Efficiencies
- Retail Mapping: Initiated retail mapping in 2015 and increased Numeric distribution from 26% ('15) to 69% ('17)
- Increased weighted distribution from 46% ('15) to 84 % ('17)
- After successful result, the same project was deployed at MENA level
- Outcome in the form of Premium retail footprint 380 + SIS, 35 Brand shops, 42 Hero Shops and 1600 SIS
- Sales Force Deployment: More than 1200 executive deployment across Pakistan, entice MS, revenue share by double digits.
Senior Brand Manager
Habib Oil Mills (Pvt) Ltd.
Karachi, SD
04.2011 - 10.2011
- Retail Innovation: Numeric distribution increased from 1760 to 4756 outlets in 6 months
- Business Development: Won 6,500-ton edible oil Army tender worth 1 billion+.
Manager Sales, Marketing & Export
Gum Corp (Pvt) Ltd.
Karachi, Sindh
01.2010 - 04.2011
- Numeric Expansion: Numeric distribution increased from 4 to 15 cities
- Sales out increased from Rs 3.5 to 14.5 million in 14 months
- Product Innovation: Developed RTC Popcorns and RTE Candy-floss for Premium outlets.
Brand Manager
Shan Foods (Pvt) Ltd
Karachi, Sindh
07.2005 - 01.2010
- Launched Categories (Plain spices, Pickle, Rice, Dessert, Ready to Cook & Chinese)
- Category topline increased from annual Rs
- 2 million to Rs
- 360 million, Bottom line contributed 24%
- Recipes Market share increased from 19% ('05) to 41% ('09)
- Global Business expansion in MENA region
- Majorly in KSA & UAE
- Channel expansion in IMT's, business contribution in MENA increased to 38%
- Brand expansion in Export markets via NPD portfolio (Wet Range, Chinese, Salt and Cooking Paste).
Brand Executive
Haier Electronics Pakistan
Karachi, Sindh
07.2002 - 06.2005
- Initiated GEO & Haier hourly clock, 1st of a kind branding on mainstream channels
- Retail launched Refrigerators, Washing Machine, Air conditioner and Deep Freezer in South
- Conduct 12 Product training session with total of 1200+ retail participants
- Successfully organized and arranged a VIP official visit of CHINESE President and Premier to Haier factory in ('05).
Education
Samsung Training Module - Marketing And Business Development
Harvard & Samsung Business School (online Course)
Samsung Online 10.2011 - 12.2017
MBA - Marketing Management And Research
University of Karachi
Karachi, Pakistan 06.2000 - 08.2002
Skills
Strong Analytical Skills
Timeline
Samsung Training Module - Marketing And Business Development
Harvard & Samsung Business School (online Course)
10.2011 - 12.2017
Head Corporate Marketing & B2B
Samsung Electronics Pakistan & Afghanistan
10.2011 - 12.2017
Senior Brand Manager
Habib Oil Mills (Pvt) Ltd.
04.2011 - 10.2011
Manager Sales, Marketing & Export
Gum Corp (Pvt) Ltd.
01.2010 - 04.2011
Brand Manager
Shan Foods (Pvt) Ltd
07.2005 - 01.2010
Brand Executive
Haier Electronics Pakistan
07.2002 - 06.2005
MBA - Marketing Management And Research
University of Karachi
06.2000 - 08.2002
CEO
Strategist & StrategistIoT
1 2018 - Current
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