Strong Analytical Skills
Muhammad Saad Ul Hasan
Sustainable Growth Strageist
Lahore
Summary
Pragmatic professional with solid experience in leadership roles. Adept at implementing strategic business plans minium success rates in 10x , driving growth and improving operations. Skilled in financial management and stakeholder relations. Collaborative and dedicated to building and leading talented and motivated individuals.
Overview
22
22
years of professional experience
8
8
years of post-secondary education
Work History
CEO
Strategist & StrategistIoT
Lahore, Punjab
1 2018 - Current
- E-commerce & Export Sales Portfolio Development: Successfully increased monthly sales for Mama Organic (Skin Care) and STEMBIO (Nutraceutical) from Rs 2.2 million to an average of Rs 10-15 million
- Portfolio Management & Sales Matrix Design: Designed sales matrices and managed portfolios for B Braun (Pharmaceutical) - specifically focusing on Insulin Syringes
- Provided an overview of retail and import expansion channels
- Digital Sales Expansion & Retail Outlet Formation: Expanded digital sales for A to Z Furniture and established retail outlets in in the UAE
- Sales & Business Development Consultation: Collaborated with Al Mehbaj in KSA, resulting in retail expansions from 150 to 600 outlets by the end of 2023
- Marketing & Digital Consulting: Advised various brands, including Apparel (One, Shah kam, Saya Clothing), Footwear (Starlet, AL Nassar, Clive, Reef land), Baba Fareed Rice, CEO Club International, and Retail Super Stores (Al Fatah)
- Research & Business Consultation: Provided valuable insights to FMCG companies (Baba Fareed Rice, Ghauri Foods, HRL & Nada KSA) and pesticide manufacturers (Corteva, Syngenta) in collaboration with Nielsen KSA
- E-commerce Revenue Growth & Footwear Export Sales Expansion: Achieved a 1.7x increase in e-commerce revenue within 6 months
- Expanded footwear export sales by 1.2x in just 3 months
- Retail Innovation & Brand Extension: Initiated retail innovation projects, including cosmetic and perfume range extensions for apparel brands (Limelight, Sapphire, and Eden Robe)
- Starlet Footwear Export Sales Development: Transformed Starlet Footwear from a single vendor to new buyers, increasing sales from $4.2 million to $7.5 million over two years.
Head Corporate Marketing & B2B
Samsung Electronics Pakistan & Afghanistan
10.2011 - 12.2017
- Distribution Channel: Introduce separate partners for Retail, B2B and Gov
- Direct impact $150 million
- E Commerce: Cultivated E Commerce business from $3 million ('15) to $16 million ('16) to $ 31 million ('17)
- Marketing & Investment Budget: Responsible for $ double digit million budget annually
- Retail Innovation: Introduced Mobile App to collect 4,500 shops market pulse
- Increase 19% Retail Operational Efficiencies
- Retail Mapping: Initiated retail mapping in 2015 and increased Numeric distribution from 26% ('15) to 69% ('17)
- Increased weighted distribution from 46% ('15) to 84 % ('17)
- After successful result, the same project was deployed at MENA level
- Outcome in the form of Premium retail footprint 380 + SIS, 35 Brand shops, 42 Hero Shops and 1600 SIS
- Sales Force Deployment: More than 1200 executive deployment across Pakistan, entice MS, revenue share by double digits.
Senior Brand Manager
Habib Oil Mills (Pvt) Ltd.
Karachi, SD
04.2011 - 10.2011
- Retail Innovation: Numeric distribution increased from 1760 to 4756 outlets in 6 months
- Business Development: Won 6,500-ton edible oil Army tender worth 1 billion+.
Manager Sales, Marketing & Export
Gum Corp (Pvt) Ltd.
Karachi, Sindh
01.2010 - 04.2011
- Numeric Expansion: Numeric distribution increased from 4 to 15 cities
- Sales out increased from Rs 3.5 to 14.5 million in 14 months
- Product Innovation: Developed RTC Popcorns and RTE Candy-floss for Premium outlets.
Brand Manager
Shan Foods (Pvt) Ltd
Karachi, Sindh
07.2005 - 01.2010
- Launched Categories (Plain spices, Pickle, Rice, Dessert, Ready to Cook & Chinese)
- Category topline increased from annual Rs
- 2 million to Rs
- 360 million, Bottom line contributed 24%
- Recipes Market share increased from 19% ('05) to 41% ('09)
- Global Business expansion in MENA region
- Majorly in KSA & UAE
- Channel expansion in IMT's, business contribution in MENA increased to 38%
- Brand expansion in Export markets via NPD portfolio (Wet Range, Chinese, Salt and Cooking Paste).
Brand Executive
Haier Electronics Pakistan
Karachi, Sindh
07.2002 - 06.2005
- Initiated GEO & Haier hourly clock, 1st of a kind branding on mainstream channels
- Retail launched Refrigerators, Washing Machine, Air conditioner and Deep Freezer in South
- Conduct 12 Product training session with total of 1200+ retail participants
- Successfully organized and arranged a VIP official visit of CHINESE President and Premier to Haier factory in ('05).
Education
Samsung Training Module - Marketing And Business Development
Harvard & Samsung Business School (online Course)
Samsung Online 10.2011 - 12.2017
MBA - Marketing Management And Research
University of Karachi
Karachi, Pakistan 06.2000 - 08.2002
Skills
Online Media planning, buying and optimization
Strategic planning and business growth formulation
Inspirational Leadership
Crisis Management
Innovation Management
Revenue Growth
Brand Management
Organizational Development
Relationship Building
Innovative and Visionary
Strategic Business Planning
Analytical and Critical Thinker
Management Team Leadership
Multitasking
Timeline
Samsung Training Module - Marketing And Business Development
Harvard & Samsung Business School (online Course)
10.2011 - 12.2017
Head Corporate Marketing & B2B
Samsung Electronics Pakistan & Afghanistan
10.2011 - 12.2017
Senior Brand Manager
Habib Oil Mills (Pvt) Ltd.
04.2011 - 10.2011
Manager Sales, Marketing & Export
Gum Corp (Pvt) Ltd.
01.2010 - 04.2011
Brand Manager
Shan Foods (Pvt) Ltd
07.2005 - 01.2010
Brand Executive
Haier Electronics Pakistan
07.2002 - 06.2005
MBA - Marketing Management And Research
University of Karachi
06.2000 - 08.2002
CEO
Strategist & StrategistIoT
1 2018 - Current
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