Muhammad Saad Fareed

Work History

Daraz (Alibaba International Digital Commerce Group)

01.2024 - Current

Planning & Execution of Annual Business plan. Development of business alignment & relationship with brands and key accounts on yearly/ quarterly targets (new assortment/stock alignment / monthly aspiration setting/marketing plan / operational plan)
End to end responsibility of category including category performance management – GMV, items, orders, and commissions earned. Overall category operational excellence - quality return rate, gross-to-net ratio, TTS, cancellations. Overall category health - drive active seller, and assortment growth and manage seller concentration to healthy level
Onsite optimization (including campaigns, seller stores, search, attributes, category pages, etc.) Traffic Management & Category Campaign Management
Consistent market trend analysis, consumer behavior, and change management to ensure Daraz Fashion trendsetter for industry. Ensuring category competitiveness – filling of assortment gaps and ensure competitive pricing from seller base.

Daraz (Alibaba International Digital Commerce Group)

08.2020 - 12.2023

Proven history of achieving 2.5x to 3x growth for assigned portfolio of brands
Campaign Management for assigned brands based on data trends to achieve 100% revenue and growth and decent ROI
Responsible for ensuring more than 4% to 5% conversion rates for top performing brands
Optimizing cart size and increasing AIV-Average Inventory Value from $2 to $5 to $6 on average for assigned accounts so overall revenue can be increased
Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences
Compiled product and customer data to generate informed profit projections
Incorporated product changes into marketing messages to drive customer engagement and maximize profits
Planned, implemented, and tracked sales and marketing strategies to promote brand products.

Daraz (Alibaba International Digital Commerce Group)

06.2018 - 08.2020

Successfully managed 100+ accounts for Fashion, Watches and Bags Category
Identifying products gaps in different categories under Fashion cluster by analyzing data and finding sustainable solutions for those issue
100% success rate of ensuring all department KPI's
Focused on small sellers and grown them from 200% in terms of revenue
Developed new commission model for all top Watches Brands which resulted in almost 3x increase in Watches Category GMV share
Improved account management by predicting potential competitive threats and outlining proactive solutions
Secured high-value accounts through consultative selling, effective customer solutions, and promoting compelling business opportunities
Supported sales and reporting for large and medium-sized accounts
Analyzed sales to manage life cycle of product, inventory models and selling rates.

Daraz (Alibaba International Digital Commerce Group)

09.2017 - 06.2018

Successfully driving marketplace sellers including distributors, dealers and retailers of different brands as well as brands directly to increase seller depth in various clusters
Strong focus and emphasis on acquiring different price point assortment which is critical for different categories
Market research in respect to all new entrants in market
Sourcing for B2B department based on their business requirement.

Daraz (Alibaba International Digital Commerce Grou

03.2017 - 06.2017

Responsible for acquiring new potential selling partners for Daraz
Grow Assortment and ensure 100% on-time fulfillment
Work within company's guidelines to achieve departmental common goals
Regular brand hunting in order to ensure best available quality products on both platforms
Ensure smooth process of on-boarding new vendors
Preparing content in departmental and program review meetings
Meeting supplier representatives on behalf of company
Adaptable and proficient in learning new concepts quickly and efficiently
Organized and detail-oriented with strong work ethic.

SBT Japan

04.2014 - 11.2016

Overseeing business development for company in African Region
Negotiating terms of trade with clients with focus on achieving companies assigned targets
Overcome client resistance/objections to products
Maintaining client's interest by offering different sale campaigns in order to achieve sales target.