Muhammad Saad Fareed
Ecommerce| Business Development| Key Account Management| Commercials
Karāchi,Sindh
Summary
Enthusiastic and outcome-focused Business Development and Ecommerce expert with more than 9 years of industry experience, known for consistently delivering revenue growth and cultivating enduring client relationships. My expertise lies in transforming market insights into effective strategies that drive business expansion and elevate customer satisfaction.
Overview
11
11
years of professional experience
8
8
years of post-secondary education
Work History
Head of Emerging Key Accounts-Fashion
Daraz-Alibaba International Digital Commerce Group
3 2024 - Current
- Exponentially growing business by focusing on local fashion industry trends and products with effective customer targeting and profiling
- Resulting in 40% MoM growth in items, buyers, orders and GMV
- Revamping the business outlook for customers in order to attract them towards online marketplace in fashion category by ensuring 95% ATP or assortment availability and 100% market competitive pricing
- Ensure profitability, and sales targets of $400-$500k by leading the business segment on the needs of the customer and identifying suitable opportunities for the category
- Managed a team of Key Account Managers responsible for a $500k business on Monthly level
- Ownership of the P&L of given accounts and segment by ensuring best practices.
Category Manager - Fashion
Daraz-Alibaba International Digital Commerce Group
2023.12 - 2024.03
- Strategic Planning: Develop and implement strategies for Fashion Accessories and Bags Category & Increased 2.5X Sale MOM
- Trend Forecasting: Stay abreast of current and emerging fashion trends to guide product selection and assortment
- Supplier Collaboration: Work closely with suppliers and negotiate terms to ensure a reliable and diverse product supply
- Inventory Management: Optimize inventory levels, minimize excess stock, and ensure timely product availability
- Financial Targets: Set and monitor financial goals, including sales targets, margins, and overall profitability for the assigned category
- Brand Image: Contribute to shaping the brand's image through the selection and presentation of products that align with the brand identity
- Data-Driven Decision Making: Utilize data and analytics to make informed decisions regarding product assortment, pricing, and promotions
- Cross-Functional Collaboration: Collaborate with various departments, including marketing, sales, and merchandising, to ensure a cohesive and effective strategy
- Customer Experience: Enhance the overall customer shopping experience by offering a well-curated and appealing product selection.
Senior Brand Manager
Daraz-Alibaba International Digital Commerce Group
2020.08 - 2023.12
- Proven history of achieving 2x to 3x growth for the assigned portfolio of brands
- Campaign Management for assigned brands based on the data trends to achieve 100% revenue and growth and decent ROI
- Responsible for ensuring more than 4% to 5% conversion rates for the top performing brands
- Optimizing cart size and increasing AIV-Average Inventory Value from $2 to $5 to $6 on average for the assigned accounts so overall revenue can be increased
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences
- Mentored junior team members to develop their skills and further their professional growth within the organization.
Senior Key Account Manager - Fashion
Daraz-Alibaba International Digital Commerce Group
2018.06 - 2020.08
- Successfully managed 100+ accounts for Fashion, Watches and Bags Category
- Identifying products gaps in different categories under Fashion cluster by analyzing data and finding sustainable solutions for those issue
- 100% success rate of ensuring all the department KPI's
- Focused on small sellers and grown them from 200% to 300% in terms of revenue
- Developed new commission model for all the top Watches Brands which resulted in almost 2x increase in Watches Category GMV share
- Improved account management by predicting potential competitive threats and outlining proactive solutions
- Secured high-value accounts through consultative selling, effective customer solutions, and promoting compelling business opportunities.
Acquisition Manager
Daraz-Alibaba International Digital Commerce Group
2017.09 - 2018.06
- Successfully driving the marketplace sellers including distributors, dealers and retailers of different brands as well as brands directly to increase seller depth in various clusters
- Strong focus and emphasis on acquiring different price point assortment which is critical for different categories
- Market research in respect to all new entrants in the market
- Sourcing for B2B department based on their business requirement.
Key Account Acquisition Executive
Daraz
2016.11 - 2017.08
- Responsible for acquiring new potential selling partners for Daraz
- Grow Assortment and ensure 100% on-time fulfillment
- Work within the company's guidelines to achieve the departmental common goals
- Regular brand hunting in order to ensure best available quality products on both platforms
- Ensure the smooth process of on-boarding the new vendors
- Preparing content in departmental and program review meetings
- Meeting supplier representatives on behalf of the company.
International Business Development Executive
SBT Japan - Pakistan Office
2014.04 - 2016.11
- Overseeing the business development for the company in African Region
- Negotiating terms of trade with clients with a focus on achieving the companies assigned targets
- Overcome client resistance/objections to products
- Maintaining clients interest by offering different sale campaigns in order to achieve sales target.
Intern
State Bank of Pakistan (SBP)
2013.07 - 2013.08
- Work as an intern for 6 weeks in State Bank of Pakistan where I have learn the core functions of SBP and it's various departments in general and functions of Agriculture Credit Department in particular
- Prepared a report on 'Farmers Financial Literacy Program' as my internship requirement.
Education
MBA - Supply Chain
Institute of Business Management
Karachi, Sindh, Pakistan 2015.04 - 2018.04
Certification - Islamic Banking
Centre of Islamic Economics
Karachi, SD 2014.01 - 2014.04
B.S(Commerce) - Business/Commerce, General
Karachi University
Karachi, SD 2010.01 - 2013.04
Matriculation - Science
Woodland Secondary School
Karachi, SD 2006.01 - 2007.04
Skills
Key Account Management
Timeline
Category Manager - Fashion
Daraz-Alibaba International Digital Commerce Group
2023.12 - 2024.03
Senior Brand Manager
Daraz-Alibaba International Digital Commerce Group
2020.08 - 2023.12
Senior Key Account Manager - Fashion
Daraz-Alibaba International Digital Commerce Group
2018.06 - 2020.08
Acquisition Manager
Daraz-Alibaba International Digital Commerce Group
2017.09 - 2018.06
Key Account Acquisition Executive
Daraz
2016.11 - 2017.08
MBA - Supply Chain
Institute of Business Management
2015.04 - 2018.04
International Business Development Executive
SBT Japan - Pakistan Office
2014.04 - 2016.11
Certification - Islamic Banking
Centre of Islamic Economics
2014.01 - 2014.04
Intern
State Bank of Pakistan (SBP)
2013.07 - 2013.08
B.S(Commerce) - Business/Commerce, General
Karachi University
2010.01 - 2013.04
Matriculation - Science
Woodland Secondary School
2006.01 - 2007.04
Head of Emerging Key Accounts-Fashion
Daraz-Alibaba International Digital Commerce Group
3 2024 - Current
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