I am working as Chief Financial Officer at Pizza Max Pakistan, a leading food and beverage company in the country. I have over 12 years of experience in accounts and finance, and I am an ACCA member with a bachelor's degree in commerce and accounting. Being CFO, I provide guidance and support to the management on various aspects of business strategy, financial planning, budgeting, cash flow management, taxation, auditing, and business valuation. I also oversee the implementation and integration of various software and ERP systems, as well as the process making, redesigning, and reengineering of operational activities. I have worked in different service industries, such as hotels, restaurants, software, media, and e-commerce, and I have a strong understanding of the market trends and customer preferences in the F&B sector. In addition to the above, I am responsible for the preparation and analysis of financial statements, Cost effective variance analysis, oversee the Operations and identify the potential gaps, Tax Accounts finalization and build healthy relationship with Tax departments to avoid any potential liabilities in future. I helped the company achieve significant growth in revenue, profitability, and market share, as well as improve its internal controls, compliance, and risk management. I also led the successful implementation of a new ERP system that enhanced the efficiency and accuracy of financial reporting and data management. My core competencies include financial accounting, managerial finance, financial reporting, ERP implementation, cost analysis, tax consultancy, and research analysis. I am passionate about applying my skills and knowledge to help businesses optimize their performance and achieve their goals. I am also motivated by learning new technologies and tools that can improve the quality and speed of financial and managerial decision making. I am always eager to take on new challenges and opportunities that can broaden my horizons and expand my network.