Muhammad Omer Afzal
Sales Planning / Channel Planning, Business Analysis, CVM, Data Analysis, Supply Chain
Rawalpindi
Summary
Telecommunications Professional with 17 years experience in mobile, broadband industries within Pakistan.
Experienced in the areas of strategy development and implementation, product and proposition development, customer experience, base management, retention and loyalty, change management, people management and development with proven financial P&L and commercial acumen
Excellent work ethic with a results-oriented style
Proven durability working in a very fast-paced demanding environment
Overview
17
17
years of professional experience
Work History
Head of Channel Performance and Analytics
Mobilink Jazz
Islamabad
03.2018 - Current
- Performance & Analytics (Channel Planning and Distribution), Leading a team of 12 (03 Managers, 07 Experts and 02 Executives)
- Created one window customized visibility to ensure 360-degree performance review of 15 KPIs to drive must
- Governing end to end pay for performance of the sales organization and channel partners worth PKR 2 Billion annually
- Improved the Business Partner Net Promotor Score (NPS) by 40% by improving customer services
- Target setting of channel KPIs to ensure higher Quality of Sales and healthy business for the company and Business/Channel Partners (Sales, Retail spread, Recharge loading, Mobile Wallets)
- Channel POC for all the Regulatory and agencies’ correspondence and development
Head of Business Analytics (Business Intelligence)
Mobilink Jazz
Islamabad
03.2017 - 03.2018
- Led a team of 04 (01 Managers and 03 Experts)
- End to end development of the KPI monitoring system of the company on Mini Business Unit (MBU) grain for swift (KPIs definitions alignment for improved quality, unification of the numbers quoted)
- Created and automated Jazz Daily Review (JDR) in Tablue for CXOs and VPs for strategic actionability of the 20 Segments and Pricing KPIs
- CCO Weekly MBU Call for performance tracking
Senior Manager Channel Planning & Distribution
China Mobile Pakistan
Islamabad
12.2014 - 03.2017
- Led a team of 17 (03 Managers, 07 Experts and 02 Executive)
- Managed KPIs campaigns and pay for performance model worth PKR 1 Billion and PKR 1.25Billion
- Launched strategy frames (KPI structure launch, Pay for performance and grid structure)
- MBB business model for effective utilization of the available network
- Launch of bundle upsell which has market capitalization of PKR 550 Million
- Led Reverification of BVS of the base (20 Million subscribers) MSISDN level tracking
Manager Mobile Network Portability (MNP) & Supply
Telenor Pakistan
Islamabad
04.2013 - 11.2014
- Mobile Network Portability (MNP) & Supply Chain (Sales & Distribution Planning) Apr 13 –, Led a team of 10 (03, , 05 Specialists and 02 Executives))
- Saved PKR 200 Million Operational Expenses by revamping the SIM and SC Packaging
- Launch of successful Go To Market (GTM) strategy for Port Ins which made Telenor market leader with 47% share of MNP
- Created supply and demand models to accurately forecast the on ground scenario for reduced inventory
- SIM Packaging capacity enhancement from 0.9 M to 2.5 M SIM cards a month
- Responsible for uplift of sales teams training and development in collaboration with LUMS REDC
- Telenor Pakistan
Assistant Manager Franchise & Retail Planning
Telenor Pakistan
Islamabad
04.2009 - 03.2013
- Led a team of 17 (08 Specialists and 07 Officers))
- Implemented the efficient territory distribution/alignment for impeccable distribution footprint
- Franchise onboarding and life cycle management
- Managed smooth disbursement of PKR 300 million monthly commission online to franchise channel along ensuring the audit requirements
- Managed business applications such as CRM, tracker, SSA, E-load, MPOS, Commissioning Application, international top up, Geneva, 668 & 789.
Specialist Campaigns and Projects
Telenor Pakistan
Islamabad
02.2008 - 03.2009
- Development of dashboards and automation of visibilities using advanced SQL, MS Access and Excel
- POC for data queries from regulator and government agencies
Customer Care Executive
Telenor Pakistan
Islamabad
01.2005 - 01.2008
- Managed customer complaints and engaged relevant departments to reduce the complaints by 20%
- Prepared a model for business center daily progress update resulting in saving of 100 man hours per week
- POC for regional franchises training and development.
Education
MBA -
Iqra University Islamabad
BS CS - undefined
University of Central Punjab
Skills
Math skills and analytics
SQL, Python, Other programming languages
Analytical and Critical Thinking
Data visualizations
Agile Methodology
Software development proficiency
Business growth and retention
Portfolio retention
Accomplishments
Nominated Jazz Top Talent 2019
Trip to USA for enabling Jazz sales organization to achieve high company ambitions
CCO Channel Strategy Coordinator 2020 & 2021
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Timeline
Head of Channel Performance and Analytics
Mobilink Jazz
03.2018 - Current
Head of Business Analytics (Business Intelligence)
Mobilink Jazz
03.2017 - 03.2018
Senior Manager Channel Planning & Distribution
China Mobile Pakistan
12.2014 - 03.2017
Manager Mobile Network Portability (MNP) & Supply
Telenor Pakistan
04.2013 - 11.2014
Assistant Manager Franchise & Retail Planning
Telenor Pakistan
04.2009 - 03.2013
Specialist Campaigns and Projects
Telenor Pakistan
02.2008 - 03.2009
Customer Care Executive
Telenor Pakistan
01.2005 - 01.2008
MBA -
Iqra University Islamabad
BS CS - undefined
University of Central Punjab