Muhammad Nawaz

Assisted in nationwide sales operations to support revenue growth and market share expansion across Pakistan.

Liaised with mid-level and senior management to help develop annual budgets and sales forecasts.

Supported the development and execution of strategic sales plans aligned with company goals.

Guided regional and zonal teams to foster continuous training and development.

Built strong relationships with distributors, retailers, and corporate clients.

Conducted market analysis to identify growth opportunities.

Worked with suppliers' market managers to develop marketing strategies.

Ensured financial discipline through planning and budgeting.

Collaborated cross-functionally to align sales initiatives with business priorities.

• Assisted in management of business valued at Rs. 4 billion annually while supporting sustainable growth initiatives.
• Collaborated with regional team including 3 RSMs, 2 unit managers, and 15 section managers to implement growth strategies.
• Facilitated recruitment and development of new distributors to enhance market reach in designated zones.
• Provided coaching to direct and indirect teams to improve skills and achieve company targets.
• Maintained inventory levels according to company guidelines to prevent stock shortages and excess.
• Ensured effective stock rotation to minimise waste and maintain product quality.
• Aided in achieving cost-effective coverage of retail and wholesale channels.
• Transformed main distributors into preferred partners to enhance market responsiveness.
• Coordinated with sales operations, shopper marketing, and supply chain teams to uphold brand visibility in stores.

Managing business worth Rs.6.5billionannually while delivering sustainable business growths. Leading the LMT channel for complete North region consisting of Islamabad and Peshawar geographies. Liaising with regional team which consists of 3 Territory managers to drive execute and develop efficient model of growth that should be consistent, sustainable, and profitable.

· Develop and implement account plans and sales strategies to achieve volume, value, and profitability targets.

· Manage relationships with key accounts (e.g., national/local retail chains, cash & carry, distributors) at multiple levels.

· Negotiate trade agreements, pricing, margins, and promotional activities to maximize mutual growth.

· Ensure excellent in-store execution, including product availability, visibility, merchandising, and planogram compliance.

· Monitor and analyze sales performance, market trends, and competitor activities to identify growth opportunities.

· Collaborate with marketing, supply chain, and finance teams to ensure seamless execution of plans.

· Manage trade spend and budgets effectively to deliver maximum ROI.

· Drive new product launches and expansion of product range within key accounts.

· Ensure timely collections, stock management, and inventory optimization across accounts.

· Prepare and present performance reports, insights, and action plans to senior management.

• Managed IMT–RTM business, delivering 18% consistent annual growth over two consecutive years.
• Handled operations for all Metro stores in Karachi, leading a team of 3 Field Merchandising Managers and 20 merchandisers to ensure effective execution in-store.
• Supported the development and execution of account plans and sales strategies to achieve assigned targets.
• Ensured Perfect Store compliance (OSA, planogram adherence, share of shelf, and product positioning) on a monthly basis.
• Coordinated with key accounts and store management to align on promotions, pricing, and product availability.
• Assisted in annual business planning, sales forecasting, and budgeting for assigned accounts.
• Drove in-store execution excellence, ensuring optimal product availability, visibility, and merchandising standards.
• Monitored and analyzed sales performance, stock levels, and market trends, providing actionable insights.
• Collaborated with distributors and supply chain teams to ensure timely stock replenishment and efficient inventory management.
• Supported execution of promotional campaigns and new product launches across key accounts.
• Built and maintained strong relationships with buyers, store managers, and operations teams.
• Prepared regular reports, sales analysis, and performance updates to support decision-making.

• Facilitated beverage distribution in Karachi achieving 24% growth using lean distribution tactics.
• Supported 2 distribution setups by supervising 3 sales supervisors, 30 DSRs, and 4 merchandising executives for daily sales execution.
• Assisted with the launch of Lipton Mega Dana, expanding numeric distribution by 2000+ POPs.
• Trained supervisors and order bookers in PCP (Perfect Call Procedure) to enhance capabilities.
• Conducted team meetings to review performance, share updates, and align on targets.
• Developed proposals to strengthen customer engagement and business growth.
• Worked with cross-functional teams to ensure smooth execution of sales initiatives.
• Collaborated with marketing teams to deliver effective sales campaigns.

• Assisted in managing assigned territories to support corporate (HPC & foods) business operations and overall sales performance.
• Helped restructure distributor network to enhance cost-to-serve efficiency.
• Participated in daily performance review meetings to track progress and ensure alignment with targets.
• Conducted market visits to provide field coaching and training to order bookers and supervisors.
• Collected market insights and shared feedback with regional and head office teams to aid brand and product strategies.
• Observed competitor activities and market footprint to provide updates to senior management.
• Supported management of distributor credit and ROI to promote financial discipline and sustainable operations.
• Aided in primary order planning and execution to ensure product availability in the market.
• Maintained good warehouse practices to uphold product quality and deliver a strong consumer experience.

• Assisted in developing and managing various sub-channels, including hot teashops, institutions, leisure hotels, and restaurants.
• Supported a team of 10 order bookers and 2 sales supervisors in achieving distribution excellence.
• Facilitated communication between team members to enhance operational efficiency.
• Contributed to distributor management efforts, focusing on inventory control and resource allocation.
• Aided in negotiating contracts for long-term business partnerships.
• Participated in team training sessions to develop skill sets.
• Helped build strong relationships with clients to improve loyalty and retention.