Muhammad Haroon Khan
Marketing & Commercial Manager
Islamabad
Summary
With 8+ years of marketing expertise, I specialize in end-to-end brand management — from strategy and storytelling to digital execution and performance marketing.
Strategic Commercial Manager possessing solid knowledge of performance reporting and financial and budgeting processes. Bringing 8-year background developing and implementing commercial strategies, conducting market research and analysis and coordinating with diverse teams. Confident communicator comfortable managing high volume of work.
Overview
3
3
Languages
2
2
Certifications
5
5
years of professional experience
Work History
Marketing & Commercial Manager
Islamabad United
09.2022 - Current
- Secured and managed USD 3M+ in sponsorship and commercial partnerships across four seasons.
- Directed brand strategy and creative direction for Islamabad United, ensuring consistent and distinctive brand identity across all fan touchpoints to enhance audience connection.
- Created and implemented annual campaign themes, visual identities, and season-wide creative concepts that reinforced franchise market positioning and attracted new fans.
- Spearheaded the design and branding direction for team jerseys, merchandise collections, digital campaigns, and fan engagement initiatives.
- Built Islamabad United into one of Pakistan's most engaged sports brands, generating 1.3B+ views, 2B+ impressions, and 1M+ new followers across digital platforms over four seasons.
- Led the development and brand positioning of Sheru, Islamabad United's official mascot, transforming it into a key fan engagement and community outreach asset for the franchise.
- Helped generate USD 15,000+ in Meta Content Monetization revenue during the PSL season through strategic content planning and platform monetization initiatives.
- Led the launch of Islamabad United's official merchandise program, creating a new revenue stream while strengthening fan affinity and brand loyalty.
- Developed and launched the franchise's membership program, enhancing fan engagement and establishing a direct-to-consumer relationship with supporters.
- Designed and executed integrated marketing campaigns across digital, social media, PR, influencer marketing, events, and broadcast channels.
- Managed relationships with creative agencies, production partners, media stakeholders, and content teams to deliver high-impact campaigns.
- Identified and commercialized new sponsorship assets across digital content, merchandise, fan experiences, venue branding, and media inventory.
- Led sponsorship sales, negotiations, proposal development, activation planning, and partner servicing for local and international brands.
- Developed innovative partnership opportunities that delivered measurable value for sponsors while enhancing the fan experience.
- Oversaw the successful execution of sponsor activations, match-day experiences, community initiatives, and franchise events.
- Managed commercial planning and execution for major franchise milestones including player drafts, jersey launches, merchandise launches, and partnership announcements.
- Coordinated with operations, finance, digital, and content teams to align marketing efforts with revenue targets and enhance fan engagement initiatives.
- Produced performance reports, sponsorship recaps, and commercial insights to support partner retention and long-term business growth.
Marketing Manager
Second Cup Pakistan
01.2021 - 08.2022
- Achievements/Tasks
- Led performance marketing on Meta, Google & other platforms, maximizing ROI through optimized budgets.
- Grew Social Media reach by 260% within the first 18 months.
- Launched Second Cup Pakistan mobile app, achieving 20,000+ downloads in 45 days.
- Collaborated with ownership and senior management to identify and prioritize long-term growth opportunities across marketing, commercial partnerships, fan engagement, and content monetization.
- Forged strategic partnerships with brands, media organizations, and community stakeholders, significantly enhancing brand visibility.
Education
Master of Business Administration -
FAST Nuces
IslamabadBachelors of Business Administration - undefined
COMSATS Institute of Information and technology
Islamabad, PakistanSkills
Brand Management
Commercial Strategy
Partnerships
Campaign Management
Digital Marketing
Performance Marketing
Social Media Marketing
Digital Advertising
Project management
Facebook Business Suite
Analytics
ATL/BTL
Certification
Digital Marketing
Interests
Cricket, Football, Video Games
Timeline
Marketing & Commercial Manager
Islamabad United
09.2022 - Current
Marketing Manager
Second Cup Pakistan
01.2021 - 08.2022
Bachelors of Business Administration - undefined
COMSATS Institute of Information and technology
Master of Business Administration -
FAST Nuces