Muhammad Farooq Hussain Khan
Senior Manager Marketing & Communication
Karachi
Summary
Versatile Senior Manager specializing in Marketing and skilled at planning, implementing and overseeing key improvements to drive business growth and efficiency. History of cultivating an open culture with free exchange of information. Pursuing new professional challenges with a growth-oriented company.
Overview
18
18
years of professional experience
14
14
years of post-secondary education
4
4
Certifications
Work History
Senior Manager Marketing & Communication
Dolmen Real Estate Management
02.2017 - Current
- Marketing & Communication
- Google ADs & PPC Campaigns
- Influencer Marketing
- Digital Marketing & Social Media Management
- Event Planning & Management
- Annual Marketing Budgets & Consumption
- ATL & BTL Activations
- Media Relation and PR
- Branding and Leasing
- Customer Services
- Collaborations & Partnerships
- Implemented and developed operational standards, policies and procedures.
- Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
Mall Manager & Head of Marketing
The Acacia Mall
1 2015 - 1 2017
- Operations
- Security
- Food & Beverages
- Facilities Management
- Administration
- Sales & Marketing
- Leasing & Specialty Leasing
- HR
- Tenant Relations
- Increased foot traffic to the mall by coordinating special events, promotions, and marketing campaigns that attracted new visitors.
- Monitored daily operations of the mall, identifying areas for improvement and ensuring all departments were functioning efficiently.
Assistant Manager Marketing
Dolmen Real Estate Management
01.2011 - 01.2014
- Sales & Marketing
- Social Media Marketing
- Event Management
- ATL & BTL Activations
- Branding and Leasing
- Customer Services
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Collaborated with the management team to develop strategic plans for business growth and improvement.
- Developed strategy to increase sales and drive profits.
Customer Service Representative
United Bank Limited
01.2008 - 01.2011
- Handled customer inquiries and suggestions courteously and professionally.
- Resolved customer complaints with empathy, resulting in increased loyalty and repeat business.
- Actively listened to customers, handled concerns quickly and escalated major issues to supervisor.
- Managed high-stress situations effectively, maintaining professionalism under pressure while resolving disputes or conflicts.
Customer Care Executive
ABN AMRO Pakistan
06.2006 - 12.2007
- Enhanced customer satisfaction by resolving inquiries effectively and efficiently.
- Helped large volume of customers every day with positive attitude and focus on customer satisfaction.
- Communicated with customers to identify needs and expectations.
- Reduced customer complaints with proactive issue identification and resolution strategies.
Lead Business Consultant
Hunza Darbar - Pan Asian Restaurant
05.2016 - 01.2017
- Developed custom business plans, leading to successful project completion within established budgets and timelines.
- Evaluated competitor offerings to develop competitive advantage strategies for client organizations in various industries.
- Managed financial forecasting and budgeting tasks, ensuring accurate projections for future revenue growth and expenditure control.
Marketing Consultant
Nawab Asian Bistro (Asian Restaurant)
03.2016 - 01.2017
- Planned and executed events and marketing programs to increase qualified leads.
- Increased brand awareness by developing and executing targeted marketing campaigns.
- Enhanced customer engagement with effective social media management and content creation.
- Consulted with clients on business issues and developed innovative, high-impact proposals.
Business Consultant
Exotic Fashion
03.2015 - 01.2017
- Develop and manage the entire e-commerce platform at wordpress, including digital and social media branding.
- Establish a marketing strategy for lead generations.
- Enhanced team productivity by providing guidance on effective time management and prioritization techniques.
- Evaluated existing business models, identifying areas of improvement to increase revenue generation potential.
- Developed complete business plans and operational strategies for new and existing business.
- Managed diverse project teams effectively, fostering collaboration across departments toward achieving shared goals.
Education
MBA - Marketing
Hamdard University
Karachi, Sindh 04.2001 - 04.2008
BBA - Marketing
Hamdard University
Karachi, Sindh 04.2001 - 04.2007
Intermediate - Pre Engineering
DJ Science College
Karachi, Sindh, Pakistan 04.2001 - 04.2002
Skills
Strategic Planning
Talent Development
Operations Management
Resource Allocation
Cross-Functional Collaboration
Data Analytics
Market Analysis
Partnership Development
Budget Oversight
Data-driven decision-making
Database Development
Team building
Certification
Diploma in Multimedia & Post Production - Arena Multimedia, Karachi
Accomplishments
- Planned & Executed 19 Events in a Calendar Year
- Organized the very First Food Fashion Show in Kampala
- Amplified the Branding revenue upto 65% in Year 2014
- Increased Approx 35% Footfall
- Onboard 10 Media Channels in a single event
- Concluded 10 top notch event partners for a single event
- Worked with top influencers of Pakistan
References
Available upon request
Affiliations
MBA – Marketing equivalent to MBA Marketing from University of Toronto, Canada.
Certified Marketing Professional from MECSC+R Middle East Council of Shopping Centre & Retailers from Gregory Vogt School For Retail.
Certification in SEO & Keywords Strategies. Digital Minds Karachi.
Certification in PPC & Google Ads. Digital Minds Karachi.
Diploma in Multimedia & Post Production Arena Multimedia, Karachi.
Additional Information
Highly seasoned and results-oriented professional with over 18 years of versatile experience in Marketing and Management across Retail, Hospitality, F&B, and Real Estate sectors. Proven expertise in devising and executing comprehensive strategies encompassing ATL & BTL marketing, digital strategies, PR, and event management. Adept in influencer marketing, celebrity management, and forging strategic partnerships to drive brand growth and visibility. Demonstrated success in directing post-production activities and fostering collaborations to enhance brand positioning and market share. Eager to leverage extensive skills and knowledge to contribute meaningfully to organizational success while pursuing further professional development opportunities.
Languages
Urdu
Native language
English
Proficient
C2
Timeline
Senior Manager Marketing & Communication
Dolmen Real Estate Management
02.2017 - Current
Lead Business Consultant
Hunza Darbar - Pan Asian Restaurant
05.2016 - 01.2017
Marketing Consultant
Nawab Asian Bistro (Asian Restaurant)
03.2016 - 01.2017
Business Consultant
Exotic Fashion
03.2015 - 01.2017
Assistant Manager Marketing
Dolmen Real Estate Management
01.2011 - 01.2014
Customer Service Representative
United Bank Limited
01.2008 - 01.2011
Customer Care Executive
ABN AMRO Pakistan
06.2006 - 12.2007
MBA - Marketing
Hamdard University
04.2001 - 04.2008
BBA - Marketing
Hamdard University
04.2001 - 04.2007
Intermediate - Pre Engineering
DJ Science College
04.2001 - 04.2002
Mall Manager & Head of Marketing
The Acacia Mall
1 2015 - 1 2017
Similar Profiles
Ahmed QaiserAhmed Qaiser
Manager - Marketing at Dolmen Real Estate Management (Pvt) Ltd.Manager - Marketing at Dolmen Real Estate Management (Pvt) Ltd.
Hue NghiemHue Nghiem
Marketing Associate at Real Estate ManagementMarketing Associate at Real Estate Management
Tony EvansTony Evans
Leasing Manager at DBC Real Estate ManagementLeasing Manager at DBC Real Estate Management