Muhammad Faizan Siddiqui
Trade Visibility Manager
Faisalabad
Summary
Strategic and performance-driven Trade & Marketing Specialist with 7+ years of experience in the telecom and financial industries. Highly skilled in retail channel management, trade marketing, sales analysis, and field operations. Recognized for delivering strong business results through structured processes, team leadership, and customer-centric activations. Proficient in driving growth through retail visibility, KPI monitoring, event management, BVS Management and strategic presentations.
Overview
9
9
years of professional experience
5
5
Certifications
Work History
Trade Visibility Manager
CMPak Limited (Zong)
07.2024 - Current
- Lead end-to-end trade visibility management for the region, ensuring strong brand representation at retail outlets.
- Plan and execute BTL campaigns and new product launches, aligning execution with national marketing strategies.
- Coordinate regional ceremonies and dealer engagement events to foster loyalty and drive channel motivation.
- Oversee planning and execution of promotional launches, including new offers and device campaigns.
- Manage deployment of POSM, in-store branding, and market-level trade assets.
- Conduct field audits to monitor visibility compliance, gather feedback, and continuously optimize retail impact.
- End to End BVS operations/ Management.
- Coordination with Regions and BVS Devices’ vendors.
- BVS R&R and BVS Devices Management.
Grid Channel Executive
CMPak Limited (Zong)
09.2018 - 06.2024
- Managed day-to-day operations across the sales grid, supporting achievement of KPIs across all products (SIMs, MBB, Postpaid, VAS).
- Led daily sales KPI reporting and conducted in-depth analysis to support field decision-making.
- Created and presented monthly performance decks for regional leadership, highlighting gaps and growth opportunities.
- Managed BVS (Biometric Verification System) compliance at franchise and retail levels, ensuring zero audit discrepancies.
- Oversaw operations through RNR Portal, maintaining accurate mapping, tagging, and resource deployment.
- Conducted regular team meetings and field huddles to ensure alignment, track progress, and reinforce goals.
- Coordinated with franchisees for inventory planning, product knowledge sessions, and market route optimization.
- Implemented targeted retail expansion by identifying underperforming clusters and enabling focused coverage.
- Led training and development for franchise staff, ensuring adherence to company standards and retail execution.
Graduate Trainee Officer
CMPak Limited (Zong)
09.2017 - 08.2018
- Participated in a structured training program across marketing, sales, and operations departments.
- Assisted in retail audits, stock planning, and campaign execution in the field.
- Learned business process workflows, SOPs, and CRM applications used in telecom field operations.
BCOT Executive
JS Bank Limited
03.2017 - 08.2017
- Promoted banking products and deposits through strong relationship management.
- Maintained customer records, resolved queries, and ensured satisfaction across all touchpoints.
- Achieved monthly sales and service targets while delivering financial education.
Education
MBA - Marketing
University of Central Punjab
Lahore, Pakistan01-2017
Bachelor of Commerce (B.Com) -
Punjab University
Lahore, Pakistan01-2012
Intermediate in Commerce (I.Com) -
Punjab College of Commerce
Faisalabad, Pakistan01-2010
Matriculation - Science
Bahria Foundation Secondary School
Faisalabad, Pakistan01-2008
Skills
- Trade Marketing & Retail Visibility
- BTL & Event Management
- Channel Development & Sales Enablement
- Retail KPI Reporting & Analysis
- Target Setting
- BVS Management
Certification
Zuper Seller Advanced
Accomplishments
- Star Performer – CMPak (2019)
- Best Grid Executive – Q2
- Record Day Sales Activations
- Successful Launch of Zong Dost Application.
- Successful Launch of Retailer Geo Fencing.
- Successful Launch of 100 Meter Geo Fencing.
Timeline
Trade Visibility Manager
CMPak Limited (Zong)
07.2024 - Current
Grid Channel Executive
CMPak Limited (Zong)
09.2018 - 06.2024
Graduate Trainee Officer
CMPak Limited (Zong)
09.2017 - 08.2018
BCOT Executive
JS Bank Limited
03.2017 - 08.2017
MBA - Marketing
University of Central Punjab
Bachelor of Commerce (B.Com) -
Punjab University
Intermediate in Commerce (I.Com) -
Punjab College of Commerce
Matriculation - Science
Bahria Foundation Secondary School